Here's what you're doing tonight. You're going to your local big box retailer and walking out with a copy of Michael Bay's CG-extravaganza that was one of last summer's coolest ways to waste a couple hours: Transformers. We've all been inundated by the ad blitz, and now the DVD and HD-DVD are in stores now, still warm and offgassing from the pressing plant. You should do your homework to make sure you get the exclusive edition you want, though. Target's got the coolest, a DVD case that actually transforms into Optimus Prime, but Wal-Mart's got the prequel bundled with the film. If you're really hardcore and you need to have both, you'll end up with two copies of the feature. Or you could just go to Best Buy and get the two action figures and be done with it.
If you're in the Hollywood area, you can actually hang out with Bumblebee as he stands guard over the West Hollywood Gateway shopping center. It's an actual prop from the movie, and we think it's a brilliant idea to send Autobots out to promote their own DVD. After all, the life of unemployed Transformer can be tough (see video after the jump). The Hollywood Bumblebee is huge, you'd need Ironhide to tow it around, but you can also enter to win a Bumblebee Camaro when the model goes live in 2009.
[Source: Cinematical, Slashfilm, FilmSchoolRejects]
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In the Autoblog Garage: 2009 Lincoln MKS
Track Test: 2008 Roush 427R Trak Pak Mustang
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First Drive: 2009 Chevrolet Traverse
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Reader Comments (Page 1 of 1)
BLS @ Oct 17th 2007 10:23AM
I wonder if I win my very own Bumblebee if it will come with calipers?
TBlueMax @ Oct 17th 2007 10:41AM
Yes, I'm embarrassed to admit that I sat down with the weekly ads on Sunday morning for Target, Best Buy, and Circuit City to figure out which of the Transformers "special edition" DVD offers was most enticing before I camped out in the Target parking lot for 15 minutes on Tuesday morning before the store opened at 8am to pick up my copy.
I don't feel too bad however as 4 middle-aged men, a male college student, and 5 mothers (all with children in tow), all grabbed copies of the same thing at the same time I did - which was half the stock they had on display. There were about 25 people waiting in front of the store which was something of a shock as the holiday shopping season isn't supposed to kick off for another month or so.
Good times.
strongbadinator @ Oct 17th 2007 11:57AM
Or I'm not going to spend any money whatsoever to see a GM advertisement 1.5 hours long that is pretending to be a movie.
David W. @ Oct 17th 2007 12:30PM
Last time I checked...Mustangs weren't made by GM...can anyone say Barricade?
strongbadinator @ Oct 17th 2007 1:30PM
OMG You're so right there was ONE ****ing vehicle that wasn't GM! And know what? It didn't even have ford badges. GM probably paid money to make ford the bad guy.
bert @ Oct 17th 2007 12:01PM
What does this have to do with Cars?
David W. @ Oct 17th 2007 12:06PM
...did you not see the movie?!
also...autoblog has been talking about this movie for a long time...all the rumors leading up to production, actual production details, all that jazz...this is nothing new
strongbadinator @ Oct 17th 2007 12:10PM
GM paid for the entire movie and the movie features only GM cars and trucks, so I guess it's related somehow.
BLS @ Oct 17th 2007 12:22PM
GM actually got an amazing deal. The way I have read it GM provided a million dollars worth of cars and engineering (or design or something) to have most of the Autobots be GM cars.
Compare this to Ford paying 15 million in money (not product and services) to have James Bond drive a rental Mondeo to a casino.
That is not a bad deal.
94 taurus owner @ Oct 19th 2007 7:35AM
this movie is AWESOME wish i bought it at walmart though.