In the Autoblog Garage: 2008 Ford Taurus Limited AWD

click above image to view complete high-res gallery of the 2008 Ford Taurus
Ford knew what it was doing handing me the keys to a 2008 Ford Taurus Limited AWD. I'm a self-professed Taurus fan, counting the 1991 Ford Taurus SHO Plus as one of my favorite cars of all time. I consider the Taurus one of the most influential cars in the history of the American auto industry. I even read a book about it called "Car: A Drama of the American Workplace" by Mary Walton. That makes me, like, an expert on the subject. Unfortunately, by the time production of the Taurus ended in late October of 2006, it had come to represent Ford's over-reliance on fleet sales rather than its cutting edge innovation.
When a CEO from Kansas named Alan Mulally took over as CEO of Ford last September, one of his first actions in office was to announce that the Taurus name would return in 2008, replacing the forgettable Five-Hundred and Freestyle badges affixed to Ford's large sedan and wagon. So here we are, reviewing the 2008 Ford Taurus, and along with a new name, it's got an updated design and more powerful engine. Does the new Taurus do the old one any justice? More importantly, is it a better car than the Five-Hundred it replaces? All those questions and more will be answered after the jump.Gallery: 2008 Ford Taurus Limited AWD
Live Photos Copyright ©2007 John Neff / Weblogs, Inc.
Whereas the design of the 1986 Ford Taurus was refreshing, and the 1997 Ford Taurus derided, the Ford Five-Hundred's design was ultimately anonymous and even derivative. The 2008 Ford Taurus, meanwhile, makes no effort to connect with Tauri of the past, but rather toes the current corporate line by adopting the brand's ubiquitous three-bar chrome grille. Both the grille and the Taurus name are meant to give Ford's big sedan some instant recognition, and they do their job. 

However, the 2008 Ford Taurus is really just a mid-cycle enhancement of the Five-Hundred. The car is nowhere near all-new, but the design has been tweaked extensively to get it noticed more. Along with the new grille, the front end gets new headlights that are more expressive, though we still wish Ford had used the better headlights from the Taurus X on the sedan, as well. The hood is also new with a pair of stylized indents that we find entirely superfluous. Another design element for the Superfluous Files are the fender vents. While not as atrocious as those on the 2008 Focus, they're purpose on the Taurus is to merely up the car's chrome quotient.
The arched roof profile of the Five-Hundred remains, as nothing we could see has been changed between the A- and C-pillar. That is, except for those side view mirrors, which now feature four raised streaks on top that aren't just for looks. They supposedly reduce turbulence created by air blowing over and under the mirrors, which not only decreases wind noise but also improves aerodynamics.


Out back the Taurus receives a new taillamp design to differentiate the car's derriere from the Five-Hundred's. Whereas last year's rear lamps were mostly red with just the backup light gleaming white, the new ones are almost Altezza-like with a clear cover that's interrupted only by the red turn signals. As with many of the Taurus' tweaks (the hood indents, the fender vents, etc.) the new taillights come of as being different for the sake of being different. There was likely no budget for actually redesigning the car's rear end, so designers did what they could and ordered up a new taillight assembly that doesn't so much make the back more interesting as it just makes it different.

One thing that remains the same is this car's size, which can't be fully appreciated in pictures. At 62.3 inches, the Taurus is tall enough to ride the big roller coasters and almost as long as one with 16 feet and 10 inches between each bumper. The 18-inch rollers on our Limited AWD model do much to make the car look in proportion, but the gap between the tires and the body makes the car look off-road ready. As such, the Taurus rides very high off the ground, so much so that its roof is almost level with some midsize CUVs. In fact, the seats themselves are closer in feel to those found in larger vehicles. They're chairs more than seats, and the bottom cushion is so far from the ground that entering the vehicle is a matter of opening the door and sliding your butt to the right. Ford calls it Command Seating, and we dig it.
With butt in place, the driver encounters the best of what Ford's parts bin has to offer. We've seen most of this switchgear in other vehicles like the Fusion and Edge and therefore felt immediately acclimated with the Taurus' controls. The flip side is that there's nothing interesting about the design of this car's interior. Our Limited model was equipped with faux wood trim that warmed up the dash amongst acres of dark plastic, as well as an analog clock with a light-colored face that almost matches the light-faced gauges. Though depressingly dark, most of the plastic on the dash panel is soft to the touch and feels more expensive than the flimsy hard plastic lid that opens on top of the dash.
The Taurus may look large from the outside, but it's absolutely ginormous from the driver's seat. It's one of the largest car's you can get for the money, with headroom, legroom and width to spare for even the largest of hominids. The center console and transmission tunnel are as wide as a HUMMER's, which tells you that there's space to spare in between the front seats. There's so much room, in fact, that an average sized driver can feel overwhelmed by it all. You begin to trust the backup sensors a lot since the rear bumper is in a different area code. And the ceiling is so high you half expect to look up and see Michelangelo lying on his back doing a paint by numbers. That high ceiling, however, allows for the optional DVD entertainment system to be mounted up there for the benefit of rear seat passengers. It's the same unit used in much larger vehicles like the Ford Expedition and Lincoln Navigator, but works well in the slightly smaller confines of the Taurus.

Passengers in the Taurus just might be more interested in watching a DVD than enjoying the visceral pleasure of this car's performance. While the new 3.5L V6 producing 263 HP is a big improvement over the Five-Hundred's 3.0L V6, especially matched with Ford's 6-speed automatic, the engine is not the jewel that many have made it out to be. First of all, it's difficult to tell all of those horses are present and accounted for. The Taurus has a damped throttle and power delivery always feels muted, as if the driver is always being protected from the inertia of acceleration. While the Taurus will get up and go when the pedal is mashed, it clearly prefers a more measured approach for getting from Point A to Point B. Secondly, this powerplant is not a smooth operator like some V6 engines with which we've become particularly smitten. Press an accelerator pedal connected to Nissan's VQ 3.5L V6 or VW/Audi's 3.2L V6 or even GM's 3.6L V6 (especially in the new Cadillac CTS!) and you'll know exactly what we mean.
The Taurus' supporting cast of handling hardware, however, is up to the task of keeping this big barge buttoned down. We were surprised and delighted to find a strut-tower brace up front and never felt a shimmy or shake in the body while cruising over cobbled pavement. The strong platform and rigid construction goes a long way in making the Taurus feel like a high quality car from behind the wheel. Our opinion of the 2008 Ford Taurus doesn't really matter though, as the buying public has already spoken. The newly named car went on sale in September and combined sales of the Taurus and Five-Hundred that month were just 4,230 units, some 30.1% below Five-Hundred sales in September of 2006. That's right, sales actually fell in the first month that the new Taurus was on sale. That's got to sting a little. With an interesting exterior design, a more powerful engine and a new identity that at least conjures something in the minds of prospective buyers, we thought increased sales for the Taurus would be a given.

Apparently that's not the case, though we still expect the pace to pick up as soon as buyers realize that a base front-wheel-drive Taurus starting at $23,245 is one of the best values on the market right now. Our tester was optioned to the hilt as its $32,600 MSRP attests, though the base price of the AWD Limited model is a more reasonable $28,695 ($1,500 cash back is also currently being offered on the Taurus). Even at that price, we still feel the 2008 Ford Taurus is a great value and compares favorably against competitors like the Toyota Avalon, Hyundai Azera, Chrysler 300, Chevy Impala and Buick Lucerne. The fact that you can buy an all-wheel-drive Taurus for thousands less than a front-wheel-drive Avalon will not remain a secret for long.

Live Photos Copyright ©2007 John Neff / Weblogs, Inc.













Reader Comments (Page 1 of 3)
Xcountryflyer 12:07PM (10/15/2007)
This review echoes C&Ds review of the revised Taurus (500). It is not going to get Camry and Accord buyers to switch, but it is not really targeted at them. It is targeted towards the Avavalon, Lucerne/LaCrosse/300 drivers and in that niche I think it is competitive and an excellent value. It certainly helps that they upped the HP. It was unfortunate that Ford originally introduced this car as an Accord/Camry fighter. It would have been better if it had been introduced with the Fusion so they could have been differentiated.
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Laughing at you 12:53PM (10/15/2007)
Ford has no clue whatsoever. The sales of this thing are 40% below the sales of the 500 from last year. It is not selling. The Chicago plant is barely working. There are huge incentives on this thing to move it but it is not budging.
Mr. Neff I think you prediction will come true:
http://www.autoblog.com/2007/03/01/the-ultimate-taurus-rental-just-in-case/
Here are the sales breakdoewns:
http://www.theautochannel.com/news/2007/06/01/050237.html
http://media.ford.com/pdf/June07_sales.pdf
http://today.reuters.com/news/articleinvesting.aspx?view=PR&symbol=F&storyID=196385+01-Aug-2007+PRN&type=qcna
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-04-2007/0004655999&EDATE=
http://biz.yahoo.com/prnews/071002/cltu103.html?.v=41
Mr. Oak 12:08PM (10/15/2007)
This as it turned out is a mechanically better car than the 500. However no amount of cosmetic tweaking in the world would ever get me into this car. Hopefully Ford will make a better, more appealing Tarus the next time around.
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Nellydesign 2:28PM (10/15/2007)
They really brought the Taurus name back too early. Everyone still connects this thing to the 500. It has an identity crisis. They should have waited for the ALL new one slated to come out in the next few years. Then you get an all new car with a nostalgic name and a chance to be the game changer the original was. As it is this just appears to be a stop gap and the all new one will be hurt by the name connection to this car. It's not a bad car, it just isn't the revolution an All New Taurus should be.
i hate trolls 12:18PM (10/15/2007)
It actually doesn't look too bad, just very bland like every other car in the full size segment(some trade bland for ugly), IMO.
And actually, the avalon starts at 27k for the base model, so the awd taurus is still 1k more. But i'm not sure if people actually buy the avalon anyways, all i see are the new camrys.
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Mondo 12:25PM (10/15/2007)
Took a look at the new 500, er, I mean Taurus. This car is huge all the way around, including the trunk. Would make a great taxi. And, like most taxi's in the US, you would have to hold a gun to my head to get me behind the wheel. It's really safe though so that counts for something.
Improvements from the 500:
Taillights: suck
Front treatment: reasonable, clearly Ford
Side vents: come on Ford, really?
Engine: better but room for improvement
Gotta love AWD in this segment.
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rndmnme 12:25PM (10/15/2007)
On paper it sounds appealing. However, in person it isn't very impressive. I've never had the looks of a car negate the power on hand quite as much as the Taurus.
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itguy07 12:30PM (10/15/2007)
Good review. But I don't know why the hate on the 3.5. Had a rental Edge with one in it and it was decent. About as quiet as the 3.5L in my G35 sedan. Had decent punch (driving in the mountains of the Seattle area) and would kick down and pass just fine. Not stellar punch, but when you're hauling around almost 5,000 lbs of CUV, people, and luggage, I doubt much would.
That being said, the Taurus500 is a decent car, but bland. Then again, so is the competition.
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John P. 12:27PM (10/15/2007)
It's a good looking car, kinda like that late 40's attractive lady who wears nice business suits to work, quick with a smile, yet you'd never see yourself actually lusting for her.
It is light years ahead of the last Taurus that came off the line, yet somehow behind the original 1980's Taurus in the excitement factor catagory. I still think the original Taurus, like author said, was a groundbreaking vehicle in so many ways. It put Ford on a path that many thought would see it overtake GM in outright sales.
Anyway you put it, that was an amazing feat. This isn't that car, but it's not bad. Definitely a step in the right direction.
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psarhjinian 12:29PM (10/15/2007)
This car deserves to sell much better than it does. It really is very competent; easily better than the Impala and Lacrosse/Allure, Maxima, Azera and non-Hemi 300. It's nearly the equal of the Avalon (better trunk space, rear seat and safety; worse fronts, materials and powertrain).
The problem was that:
a) as the Five Hundred, it got zero promotion and didn't have the bling to stand out like the 300 did. The somewhat weak powertrain wasn't a showstopper, but it didn't help, either.
b) as the Taurus, is saddled with one of the least valuable nameplates. Galaxie or Fairlane would have been good choices if Ford was trying for heritage appeal. Taurus has the kind of equity that Cavalier does.
The comments about it being boring as suprising (you were expect....what? A Ferrari?) and sloppy to drive (it isn't--it's actually quite a good drive for it's class: better than everything except the harsher-riding Maxima and Avalon sport). How something as crude as the Impala outsells it is completely mystifying.
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Guenther 12:59PM (10/15/2007)
Put the Forbes (or Time, or crack pipe...) down- "Taurus" is one of the most recognizable automotive brands in the last 20 years. Everyone knows what a Taurus is. Overlooking the last 2 years of production, a Taurus means honest, hardworking, un-pretentious, dependable, American transportation. Its not an enthusiasts car- not supposed to be.
The 500 was a good car- just needed a better powertrain right out of the gate- but that wasn't ready in time. Now the car has an adequate drivetrain and a real name.
rodan32 1:40PM (10/15/2007)
Actually, around these parts, the word "Taurus" means "transmission failure" or "fading paint".
Sean Flanagan 2:04PM (10/15/2007)
"Taurus" conjures images of people paying $17k out-the-door for a gray-on-gray fleet special. This 500-based Taurus starts a full $6k above that. People who formerly shopped for the Taurus nameplate aren't looking to spend $32k on a full-size vehicle. Methinks that GM will step up to snatch those customers up with the new Impala.
Mallory 2:29PM (10/15/2007)
To most people, Taurus means classic American junk - not the image you want portray with a car as nice as the 500. How the good folks at Ford could show such poor judgement and make such a critical mistake just illustrates how little they really kow about the auto industry and its history. Too bad too, because the car really should be selling better than it is.
Other than a very poor choice in names, Ford seems to be the last US manufacturer to realize that good design sells cars. Brand identity is great and all but not when it's tied to a Gillette razor front end. Redesign the Fusion and redesign the 500 (taurus) and you'll see sales of both of these cars explode.
psarhjinian 3:43PM (10/15/2007)
As I said: Taurus is recognizable for the same reason Cavalier is. Honest and what-have-you may apply, but so does "second-rate".
Again, as I said, the Taurus name has no equity and applying to the otherwise excellent Five Hundred was a stupid decision on Ford's part. They'd have been better to continue calling it Five Hundred and instead put the money spent on the name change into actually promoting the car's virtues.
Of course, this is the Zephyr/MKZ era of marketing at Ford, otherwise known as "throw it at the wall and see if it sticks."
Normally, if a car fails, it's because the product is bad. In this case, the product was excellent, but the marketing was (and is) reprehensibly poor.
Kyle 12:31PM (10/15/2007)
I still think the Mercury Sable looks much better than the Taurus!
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g_david_in_boise 12:37PM (10/15/2007)
I will be the first to say I actually kinda like the new styling, despite the useless fender vents and rather forgettable headlights. The new design is much less reminiscent of an old model Volkswagen and the interior seems much more up scale compared to the five hundred. I am curious to see what the completely redesigned model looks like (if there is one after such disappointing sales).
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tankd0g 12:32PM (10/15/2007)
My local dealer was creful only to bring n a handful of 500s when they came out, and afaik they are all still on the lot. I guess they won't be going anywhere now...
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Kyle 12:35PM (10/15/2007)
And I don't know why everyone says the Taurus is bland it doesn't look bland one bit to me but like I said before you should just get a Mercury Sable much better looking than the Taurus.
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3cubed minus 3squared plus1 1:58PM (10/15/2007)
It doesn't look bland to me either. But it does look busy.
The tail lights, fender vents all look like crap. It would have been appreciated if they just facelifted it but no, they had to rice it out. Go figure.