- Oct 11, 2007
Dealers report heavy initial demand for Jaguar XF
Veteran auto journalist Jim Mateja has been poking around Jaguar dealerships to find out how much buzz ixists for the new Jaguar XF. The XF is widely considered a do-or-die car for Jaguar, which sold just 1,061 vehicles last month. Billed as the replacement for the S-Type sedan, it needs to sell well. Doing so would show that Jaguar has at least one life left out of nine to give.
The Jaguar XF goes on sale March 1, 2008, but Mateja reports at KickingTires.net that dealers have already formed waiting lists that are likely longer than the number of units they'll receive when the car launches. Jaguar has also informed its dealers that there will be no mark ups: cars will be sold on a first come, first serve basis. While the brand hasn't revealed how many units it plans to have available at launch, Mateja estimates about 20,000 units sold annually will be their target. That number is based on how many S-Types were sold in that car's first year and is a good benchmark for the success of the XF. If Jaguar did manage to sell 20,000 XFs in 2008, the automaker's numbers overall would certainly go up versus 2007.
So we know there's demand for the XF when it launches next year, but the real question is whether that demand will be sustained after the initial buzz wears off. We think it will, if for no other reason than the XF is a unique vehicle. Its styling is spot on, though needs to be appreciated in person for the full effect, while the interior may set a new standard in simple elegance for the segment. This time next year we'll know if those things add up to a successful launch.
[Source: Kicking Tires]