• Oct 11, 2007
click above image for full high-res gallery of the Jaguar XF

Veteran auto journalist Jim Mateja has been poking around Jaguar dealerships to find out how much buzz ixists for the new Jaguar XF. The XF is widely considered a do-or-die car for Jaguar, which sold just 1,061 vehicles last month. Billed as the replacement for the S-Type sedan, it needs to sell well. Doing so would show that Jaguar has at least one life left out of nine to give.

The Jaguar XF goes on sale March 1, 2008, but Mateja reports at KickingTires.net that dealers have already formed waiting lists that are likely longer than the number of units they'll receive when the car launches. Jaguar has also informed its dealers that there will be no mark ups: cars will be sold on a first come, first serve basis. While the brand hasn't revealed how many units it plans to have available at launch, Mateja estimates about 20,000 units sold annually will be their target. That number is based on how many S-Types were sold in that car's first year and is a good benchmark for the success of the XF. If Jaguar did manage to sell 20,000 XFs in 2008, the automaker's numbers overall would certainly go up versus 2007.

So we know there's demand for the XF when it launches next year, but the real question is whether that demand will be sustained after the initial buzz wears off. We think it will, if for no other reason than the XF is a unique vehicle. Its styling is spot on, though needs to be appreciated in person for the full effect, while the interior may set a new standard in simple elegance for the segment. This time next year we'll know if those things add up to a successful launch.

[Source: Kicking Tires]



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  • 19 Comments
      • 7 Years Ago
      those wheels ruin the whole car
      • 7 Years Ago
      I hope it will have the optional Dodge interior in the US as well as Europe:

      http://www.autoblog.com/gallery/2009-jaguar-xf-1/392166/
        • 7 Years Ago
        Ha! Good call, Blake!
        • 7 Years Ago
        First sedan with three row seating. Amazing!
      • 7 Years Ago
      "Veteran auto journalist Jim Mateja has been poking around Jaguar dealerships to find out how much buzz ixists for the new Jaguar XF. "

      Is that a play on the word "exists" some how or is that the worst spelling error I've ever come across?!
      • 7 Years Ago
      Too little, too late in my area. Brand new Jaguar/Land Rover dealer here in Toledo closed up shop last month. Less than 2 years after building a brand new facility to enter the market.
        • 7 Years Ago
        Somehow they need too much time, and they're definitely running out of time now. Look at Saturn - it turned itself around and is now on the road to success. With Mitsubishi its the same story. Its not much of an excuse to ask for more time really, they've had more time than Mitsubishi and Saturn - its down to the managment and design team now.

        No one will buy a Mercury because their cars are nothing but rebadged Fords, and even the Ford models themselves are nothing to take notice of. Hell, the only reason I even pay attention to Mercury commercials is because of that brunette that keeps popping up alongside the vehicles...
      Bryan
      • 7 Years Ago
      Oh all the whiners here please. You like it. This looks better than any Lexus or Mercedes anyday. The headlights are awesome. How many of you have seen it in person? Yeah, that's what i thought! With LR sales up and Jag sales to go up, I don't see why Ford would sell them now. It's like they are finally fixing them and then they dump them. Huh?
      • 7 Years Ago
      Rebadged Volvo S80, anyone?
      • 7 Years Ago
      Sure hope it's better than the other XF that sprung to mind!

      http://content.answers.com/main/content/wp/en/thumb/5/52/250px-FordFalconXF02.jpg
      • 7 Years Ago
      Can Jaguar dealers atleast do something about those low rent Kia Rio headlights?
      • 7 Years Ago
      Be careful about mentioning anything related to Jaguar on your website, Ford might sue you for it:

      http://xkedata.com/blog/2007/10/11/calendars-areoff/

      xkedata.com is an enthusiast website dedicated to collecting data regarding the surviving Jaguar E-types (built from 1961 until 1974). Every year they publish a calendar with photographs submitted by enthusiasts (of their own cars!) and Ford wants this stopped.. for some dumb reason.

      Who at Ford thinks that taking legal action against the Jaguar owners is a smart business move?

      --chuck
      http://chuck.goolsbee.org
        • 7 Years Ago
        That's horrible. And stupid--all it will do is generate bad PR for Ford and Jaguar. Then again, Ford hasn't been very slick lately anyways, so it hardly comes as a surprise.
        • 7 Years Ago
        Why does Ford even care.
        I thought it was going to sell Jag off anyway.
        • 7 Years Ago
        BMW did the same thing to lots of the MINI Cooper enthusiast sites a few years ago. MINIcooperonline.com was forced to change its name to northamericanmotoring.com
        • 7 Years Ago
        same thing was going on with mustang sites a while back, pretty much any fan site that was bring in advertising dollars that had the name mustang in the URL was getting taken to court by ford

        idiots
      • 7 Years Ago
      Congrats Ford! You managed to build a better infiniti. Bravo. Let me be the first to say, yawnnnn. Can't wait to see the lincoln version, it should suck too.
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