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The full-size Toyota Crown has been available in Japan for the last 50 years, and Toyota is driving the car into the 21st century by adding its highly touted hybrid drivetrain to the royal sedan. In addition to receiving a combination gas-electric system under the hood, the Crown Hybrid Concept comes equipped with plenty of high-tech features that we've either seen before or are likely to see in the future.

The THS II system features a two-stage "motor speed reduction device" that combines smooth acceleration with high fuel economy, low noise and lower CO2 and exhaust emissions. It's equipped with VDIM traction control, active steering and 10 airbags, along with a thin film transistor (TFT) LCD "Finegraphic Meter" that displays important information to the driver in an easier to see and understand format.

We'd expect the production version of the Crown Hybrid to come to showrooms in Japan later next year.

[Source: Toyota]



The CROWN HYBRID CONCEPT's latest hybrid system, VDIM (Vehicle Dynamics Integrated Management) and other features, result in an advanced fusion of driving, environmental and safety performance. The time has come to present the next-generation inspirational luxury sedan.

* Comes with THS II*, which has a two-stage motor speed reduction device that helps achieve distinctively smooth acceleration, high fuel efficiency, low CO2 and other exhaust emissions and quietness.
* Adopts a TFT (thin film transistor) LCD "Finegraphic Meter" to provide the driver with a variety of information in an easier-to-see and easier-to-understand way.
* Ensures excellent vehicle stability and a high level of preventive safety through VDIM with active steering control, to achieve optimal balance among drive power, steering and braking.
* Employs 10 SRS (Supplemental Restraint System) airbags for outstanding safety performance.

* Toyota Hybrid System

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    • 1 Second Ago
      • 7 Years Ago
      Is this the Japanese equivalent to the Avalon?
        • 7 Years Ago
        The Crown isn't the equivalent of the Avalon. The Avalon is Frontwheel Drive while the Crown series is Rear Wheel Drive. It is an outstanding sedan IMO. I would love to see it offered in the States, however this car is sold ONLY in Japan. It isn't even offered in other countries with right side steering.

      • 7 Years Ago
      Why don't we get this? This looks ten times better than a Camry.
        • 7 Years Ago
        Because the Yakuza don't have enough presence in North America?

        The Crown is a huge car; about the same size or larger then the Lexus LS and certainly as well-trimmed. It's the only production Toyota with a V12 and is sees the same duty (pulling around a head of state) as a Maybach, S600 or XJ Vanden Plas would.

        This has as much to do with a Camry as the Chrysler Sebring does with a Maybach 57.
        • 7 Years Ago
        This car is bigger, rear wheel drive, and more expensive to produce then a Camry.

        So not a Camry or an Avalon.

        If anything, a Cressida.
      • 7 Years Ago
      Looks like a copy of the G35 sedan
        • 7 Years Ago
        I was just going to say that...but really its just the head lights.
      • 7 Years Ago
      It looks so much like the new Honda Accord if the badging hadn't been there I would have though this was Honda taking a shot at the Avalon.
      • 7 Years Ago
      Is it just me, or do all of the near-production-ready Toyotas have a style than is less than stylish; it kinda reminds me of the jelly beans that Ford produced in the mid-80's, only less attractive. I'm glad Toyota is finally paying attention to style and design, but I wish they'd focus on sleak, or clean lines instead of this jumble of . . . stuff.
      • 3 Years Ago
      Now you know where the Lexus LS originated after seeing the picture of this CROWN
      • 7 Years Ago
      If anything, Toyota could be taking a shot at the new Honda Accord if you ask me. It also kinda looks like has hints of Infinity M45 in the headlights... whoa.
      • 7 Years Ago
      "Camry" is the Japanese word for "Crown."
        • 7 Years Ago
        Camry is a phonetic of "small crown", which is what the Camry started life as. Currently they have nothing at all to do with each other, save for the badge on the hood.

        As an fyi, "Corolla" is Latin for "crown of flowers"
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