• Oct 9, 2007
Recently, Honda has had issues with keeping supply and demand in check with its newest products. Waiting lists for everything from the Civic Si to the Honda Fit have become bones of contention with consumers, and the recently redesigned Honda CR-V was among them earlier this year. Sales of Honda's cute 'ute have been on an upwards trajectory during 2007, with over 167,000 units sold thus far -- a 44-percent jump over the previous year. Analysts contend that buyers who used to flock to the Ford Explorer are now looking at smaller, more fuel-efficient offerings, bolstering sales of the CR-V along with Toyota's RAV4.

Honda is constantly trying to keep a balance between imported and domestically made products, so it's considering doubling the North American production of the CR-V. The move would come at a perfect time, as CR-V sales have officially eclipsed sales of the Explorer, the U.S.'s best selling SUV for 14 years.

[Source: Detroit News]


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  • 39 Comments
      • 7 Years Ago
      I agree: the CR-V is no looker.

      But, as some one who is in the market for a compact CUV, I now understand why Honda is selling these things faster than they can make them. It has a boatload of cargo room, a very nice interior, and a very reasonable sticker price.

      And unlike the Vue, the CX-7, the RDX, and so many others in this segment, it actually gets decent mileage.

      Nobody else, save for Toyota with the RAV-4, is "gets" this segment better than Honda.

      I wish it weren't so hideous and so popular, because we'll likely be buying one in a month or two. If we can find one.

      • 7 Years Ago
      Look, a person in the market for a CUV wants utlity and fuel economy. They don't want styling that would make Pininfarina proud, sub-9 minute Nuburgring performance. Is the CR-V ugly? Very. Would I want to buy one? Heck no.

      But it's a fuel-sipping ute with decent room. That's what makes it sell. People shaking their heads in this blog are just as clueless as Ford/Chrysler shaking their heads. Hmm, maybe there's a correlation there.

      Nor are people willing to shell out $20k+ and wager that GM and Ford have changed their act--improved JD Power ratings or not. When somebody gets burned by a lemon of a car, it takes a lot more than one or two published studies. That's not perception--that's pragmatism.
      • 7 Years Ago
      I found it interesting that the CRV is assembled in Japan.
      • 7 Years Ago
      Unless you have driven the CRV/Rav4 and Vue how do you form your point of view? I have, those of you that rule our the Vue have not done your home work, it is the nicest drive of the group.

      roar
        • 7 Years Ago
        Ah yes, the NEW Vue was a nice drive. Just felt a little cumbersome for such a small vehicle. Nice styling though.
      • 7 Years Ago
      The success of the restyled CR-V is amazing to me because well- its hideous. Which leads me to believe, "well it must have some pretty good technicals, or it wouldn't be selling like crazy." But that isn't the case either. But wait there's an H on the grill, and there lies the explanation. People will buy anything as long as its from Japan- no matter how ugly. Just look at sales figures for the Solara, the xB, new CR-V, Tundra, and on, and on; No matter how ugly a vehicle, the buyer will take solace in the fact that its made in japan- even though there are much better alternatives, Vue for example.

      I also find it amazing that some car companies are losing sales of great cars that look great, to ugly cars that are ho-hum. Take VW, for instance. Just not that long ago, VW announced that it might have to pull out of the American auto market due to slow sales. Yet their lineup is great- the Passat, Jetta, Golf (or Rabbit), are all great looking cars that drive good as well. Why do companies like VW, or for that matter GM, have trouble selling great products and companies like Honda, Toyota, have no trouble selling a piece of sh*t?- excuse my french;)
        • 7 Years Ago
        The fact that you believe that people are so stupid that they'll just buy a Honda cuz it has an H on it goes to show just how out of touch you are. People who buy Hondas tend to SHOP and compare. It might just be you tend to be attracted to crap more than quality?
        • 7 Years Ago
        One word - quality (percieved and real)
        • 7 Years Ago
        Have you even sat in a CR-V? Sit in a CR-V, and then sit in the competition (including the RAV4). And then tell us what you think, because I have never met one person who wasn't pleasantly surprised when they sat in that vehicle. It's not selling well because it's a "Jap Car" (the Ford Explorer was the best selling SUV for the past little while, in case you didn't realize.... and this was before and during the times the media were overhyping Toyota), but selling well because it really is a great car, even reliability put aside.

        And VW? Are you serious? VW's haven't been good since the first generation Golf came out. Their cars are seriously unreliable and just pales in comparison to the competition (INCLUDING American car companies).

        For the others, first of all, get the CR-V over the RAV4 and the Forester... either that or get a Ford Explorer. Secondly, if you have never drove a Honda S2000, Civic Si, Acura RSX/TSX with a 6MT on a twisty road, or tried ANY Honda motorcycle, then I could imagine those people saying stupid things like "Honda is soulless". Honda isn't another Toyota, there is no bland Corolla, just really well built cars by a company that thrives on engineering.
        • 7 Years Ago
        I think that most people who buy Japanese cars don't care what they look like. And VW's quality is still relatively crap.
        • 7 Years Ago
        "Take VW, for instance. Just not that long ago, VW announced that it might have to pull out of the American auto market due to slow sales. Yet their lineup is great- the Passat, Jetta, Golf (or Rabbit), are all great looking cars that drive good as well. Why do companies like VW, or for that matter GM, have trouble selling great products."

        You must have a short memory. VW does not equal quality at all. Their long term quality control is awful. Their electrics plain suck.
        A golf is good looking?-you've got to be kidding. Its ugly and fat. A jetta looks like a rip off of a corolla. et al. Do I need to go on.
        Very delusional post, I must say.
        • 7 Years Ago
        i had a 98 crv and loved it, and loved the look of the next model. the new one just looks horrid. i like the interior, and its holds a bit more than mine did, with slightly better mileage (delivering pizzas, i got an average of 21, highway 27).

        but as long as they don't get rid of the picnic table in the back, it'll always have a leg up ;)
        • 7 Years Ago
        You hit the issue right on the head.

        Currently, japanese cars might not be much better or more reliable than the american or european competition....but that's just indicative of how big of a hole the americans and some of the german marques have dug themselves.

        I know many folks that'd buy Japanese because they were SOOO burned on their GM car, Passat, or Ford vehicle; that they'd rather buy a boring camry that they don't really care abou over any new model coming from detroit.

        Trust- Hard to gain...easy to lose.

        Also, looks aren't everything.
      • 7 Years Ago
      Is Saturn Vue better than CR-V? Customers will answer that question with their check books.

      Image, styling, MPG, quality, everything matters.
        • 7 Years Ago
        They won't visit Saturn dealerships if that dealership provides customers (reputation - something marketing can hardly fix) with sub par service and if they've had a bad overall experience with domestic products.
      • 7 Years Ago
      Resale is the biggest seller here and not design, ride or quality. If I would buy a CUV in this class I would go with the Honda CRV as well. But for a lease it would be a completely different story. The Saturn Vue is probably one of the best cars in this segment and it also offers the lowest lease payments of any car in this class.
        • 7 Years Ago
        "Most people do not and choose to focus on things like resale value."

        Most people don't glamorize being drunk in public either. Perhaps you should come out of the fog my friend. Obviously you haven't been burned by American Resale. Or maybe you're one of these UAW preachers who think that we should buy American so you can continue to keep your fat pay stub and 'your lifestyle'?

        I think that resale Does matter to people. It matters to me. I think anyone who buys a car knowing that in two years it will be worth exactly half, or less, than what you paid for it. THAT is foolish. And you sir, are a rube.
      • 7 Years Ago
      Can potential CR-V drivers be persuaded to purchase a Saturn Vue instead?
        • 7 Years Ago
        No.... if you're a soccer mom and you sit in the CR-V, it's pretty much everything you want, it's a great price for what you're getting (and for those arguing about the V6 in the RAV4, keep in mind it costs "extra"). As for the Saturn... maybe in a couple of generations, but not right now.
        • 7 Years Ago
        (in other words: public perception is the issue here, while the Vue is clearly a superior product (okay, this is quite arguable, but the CR-V is rather weak and overrated), I've only seen one here and seen plenty of new CR-Vs... I've even seen a new Accord Sunday)
        • 7 Years Ago
        No.
        • 7 Years Ago
        GM mechanicals + Kia looks < CRV
      • 7 Years Ago
      I give credit to Honda for not messing with the formula when they redid the new CRV unlike Toyota with the Rav4....
      • 7 Years Ago
      I get the appeal of the Accord and Civic. I just can't understand the logic between the numbers for the CR-V? 99% of those sold are the one with those hideous rims that a construction worker's truck would be ashamed of. i drive one and even the interior (W/O navigation) is very subpar for a Honda.
        • 7 Years Ago
        I think it looks okay, seems to be a solid car overall, and gets 24/30 MPG. That's pretty good for crossover wagon (even if pretty small.)

        The base Vue (which is decent looking as well, actually same cutesy look as the CR-V) gets 19/26 with similar HP and probably similar acceleration.

        These are all utility vehicles anyway, so I'd probably go with the better gas mileage.
      • 7 Years Ago
      I need to chime in here. The Vue is not in the same class as a CRV. Having a boat and looking at towing requirements, a CRV could never be considered regardless of options. A 1500LB towing capacity just isn't sufficient. I know this is shocking to the majority but some people do actually purchase utility vehicles for just that, utility. The CRV is an AWD tall wagon, but really serves little more purpose than a Mazda 3, Matrix, Spectra or any other compact wagon in warmer climates.

      I have never had reliablity issues with GM. I have owned 4 GM vehicles, and have driven over a million km's in those vehicles The most expensive thing I have ever had to repair was a fuel pump. I have to tell you, maintenence is far cheaper. I've never had to replace a timing belt...

      GM's shortcomings have been on the design front. They have been slow to adopt newer technology, and their styling has been absent. In the last couple of years, it has been nice to see GM step it up in the styling dept, and their interiors are just now starting to look great (New Yukon/Tahoe, Malibu, Vue, etc...), they are finally putting in multivalve engines with variable valve timing, and are SLOWLY starting to incorporate 5 and 6 speed automatics. If only they would shy away from the vastly inferior FWD architecture for an AWD system based off of an RWD layout, they could improve vehicle dynamics (Or at least offer an AWD CUV/SUV based on unibody RWD platform).

      Import vehicles are no better than modern domestics, nor any worse. Resale is still an issue due to preceived quality, but only if you buy a new car every couple of years. Once you factor in lease and finance rates, they often even the playing field when it comes down to leasing, and often makes the domestic a more appealing buy if you plan on driving them until they die.
      • 7 Years Ago
      I'm in the market for a small, RELIABLE, and quality vehicle with all wheel drive as i live in and work in a ski area. My current choice is between the crv, rav4 and the forester. The big 3 offers nothing even close to the competition in terms of reliability, quality or resale value. The forester has the best awd system, which might make it the overall decision maker, but i'd be more than happy with any of the three. The Vue isnt even in the running.
        • 7 Years Ago
        You're saying that new GM vehicles are unreliable?

        Perception =! reality, fix yourself.
        • 7 Years Ago
        Since the supposed "reliable" GM vehicles haven't been on the market for long enough to prove themselves, perception is all we have, yea or nay.

        The GM W-Bodies have proven reliable. Everything else is an unknown at this point. Come back and talk to me after something other than the Buick Regal has decent 5+ year reliability.


        To be fair, the same goes for Toyota or Honda: I want to see five-year stats before they're welcomed into the bottomfeeder's club with Mercedes and VW. In Honda's case, all we've seen is poor 5AT reliability in Accord-based models (Oddy, TL) between 2001 and 2004. Everything else has been quite good.
        • 7 Years Ago
        If you're looking for snow duty, the subaru is the only real alternative there. In rank of best to worst in regards to their "awd" systems, it goes Subaru>RAV4>CRV. Plus the Subaru has the best ground clearance and comes stock with the best tires for winter use (which FYI, is far more important that which AWD system you get)
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