• Oct 8, 2007

Hybrid folks, supposedly kinder and gentler people -- at least, to the Earth -- have been calling each other out like crazy lately. Next in line for the slamfest is Honda, making fun of the Toyota Prius "Yes" commercial. The Civic Hybrid "No" commercial argues, among other things, that just because you want to help the planet doesn't mean you have to drive a car that looks like a "wedge of cheese." BURN!!! However, the commercial is for the Honda dealers of Northern California, so it might not be the official company line.

Follow the jump to check out the video.

[Source: eGM Car Tech]



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    • 1 Second Ago
  • 30 Comments
      • 7 Years Ago
      For reference here's the original: http://www.youtube.com/watch?v=fzbHJKZ4fL0

      I like both ads because I have both a Prius and a sense of humour.
      • 7 Years Ago
      only problem is the Civic IS shaped like a cheese wedge, the Prius just looks like a more misshapen cheese wedge
      Bryan
      • 7 Years Ago
      News flash Honda. Your Civic doesn't look any better!
      • 7 Years Ago
      I would exactly call the current gen civic "lookers" by any stretch. More like "minivan-inspired". Sure the prius is older and certainly ugly with some minor funky charm. But the civic is forgetable and overpriced like most everything Honda sells stateside.
      Seth
      • 7 Years Ago
      a hit at Honda! a hit on California! I love Honda and own an Acura and love Acura. I haven't really seen one before or paid attention. It doesn't look too bad. I rather have that then a Scion shoe box or Scion chick car. lol
      • 7 Years Ago
      Right, Justin, because the Civic screams exciting?
      • 7 Years Ago

      It'd be nice if they made the Prius look 'cool' instead of 'green'. The 'green' look seems to be 'utilitarian', 'simple', 'boxy'. Why not make it look like a MR2/xA/Celica merger? The flat, vertical sides have really got to go.

      Also, with all this electric motor tech, it seems that performance now is more about how the electrical control logic is programmed rather than about the limits of the hardware. It would be cool if you could have a switchable "sport" mode that would give you awesome acceleration from the torquey electrical motor at the expense of great mileage. This would be great way to pwn the EPA numbers by being able to put out great "published" mileage ("econ" mode), but also be able compete with the fastest sports cars ("sport" mode.) You can leave it up to the driver how poor mileage they want to dial in at the expense of fun.

      • 7 Years Ago
      Hybrids don't make much sense ... economically and environmentally. It takes a hell of a long time recouperate the price premium paid for a hybrid model vs the equivalent non-hybrid. Toyota was smart in making their most prominent hybrid model (Prius) a hybrid only. That way you can't do a direct comparison to a non-hybrid equivalent.

      When Honda, Audi, BMW and others start selling diesels powered sedans in the N.A. market with any kind of volume, people will start changing their minds about hybrids. Toyota is going to have to dramatically cost-reduce their hybrid system to remain competitive. That massive battery is going to be difficult to cost reduce without sacrificing fuel economy though.
      • 7 Years Ago
      About those rims... I agree they're ugly, but the idea is that closed-disc rims are the most aerodynamic. But that's bad for brake cooling, so they always leave some holes.

      High-mileage cars will typically have rims like that. The SC430 too, because for a while Lexus was obsessed about good aerodynamics.
        • 7 Years Ago
        the Ferrari F2007 has a version of 'em too
      • 7 Years Ago
      Strange considering research shows the Prius outsells other hybrids simply because it stands out from the crowd -- not because its a Toyota. As a matter of fact, this research reportedly is the reason Honda's next hybrid model is not going to have a regular combustion engine equivalent.
        • 7 Years Ago
        Perhaps you've forgotten about the Insight. Don't feel bad, the rest of the world did too.
        • 7 Years Ago
        Precisely; it was the same idea with the Insight. Everything -- everything -- was compromised if the engineers thought it would improve gas mileage. From the start, the Prius was the same way, albeit over the years it's becomes less of a compromise car. All the same, that "function over form" image is something Honda lost, and something of which Toyota has exploited to great success. Honda seems to think it's a big deal. The way hybrid buyers are, Honda's probably right, which is why this commercial is even more puzzling.. must have been something the area dealers did on their own.
        • 7 Years Ago
        My second comment was in response to Ethan.

        Weird how the comments ordering got screwed like that..
        • 7 Years Ago
        I was thinking very much the same thing - I read that Honda wasn't thrilled with the idea that the Prius gets more props just because it's unique and comes only in hybrid form while the Civic tends to get ignored in all the green hype. This was supposed to be the rationale behind Honda going the "Me too" route with a direct answer to the Prius.
      • 7 Years Ago
      Umm...if anything, the Civic's front is more wedge-shaped than the Prius
      • 7 Years Ago
      Right Craig, because that Prius screams exciting...

      Give me a break, I'd take a Civic over a Prius any day.
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