GM follows last month's gains with new incentives on trucks and SUVs
Although GM's sales improved year over year in September, incentives were actually down $240 vs. August, to an average of $3,089 per vehicle. That's still $800 more than the industry average, but better than GM's incentive spending in years past. With GM's market share stabilizing, incentives closer to industry average, a competitive labor contract, and some interesting products in the pipeline, GM may have turned the barge faster than we expected.
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