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Before the DaimlerChrysler union ended, shareholders and executives were fighting over the rightful name of the Stuttgart-based company. Management and the supervisory board want Daimler AG, but the "Benz faction" feels one of the company founder's names have been slighted in the process. Thankfully, all the bickering should come to an end today, as the Daimler AG name comes to a shareholder vote. If the measure passes, the German automaker will spend millions to update signage all over the world, and very few people will ever notice. It's not like Carl Friedrich Benz was slighted in any way; his name gets to be on the cars, and the only way we'll see the Daimler name is on a Jaguar.

[Source: Automotive News - Sub. Req.]

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    • 1 Second Ago
      • 7 Years Ago
      If Benz is added to the name because he is one of the founders then they should consider to use Maybach as well. He was also one of the early founders. Daimler-Benz-Maybach AG or in short DBM AG.

        • 7 Years Ago
        >>> A sound suggestion indeed.
      • 7 Years Ago
      Why don't they start over and name it Walter?