Before the DaimlerChrysler union ended, shareholders and executives were fighting over the rightful name of the Stuttgart-based company. Management and the supervisory board want Daimler AG, but the "Benz faction" feels one of the company founder's names have been slighted in the process. Thankfully, all the bickering should come to an end today, as the Daimler AG name comes to a shareholder vote. If the measure passes, the German automaker will spend millions to update signage all over the world, and very few people will ever notice. It's not like Carl Friedrich Benz was slighted in any way; his name gets to be on the cars, and the only way we'll see the Daimler name is on a Jaguar.

[Source: Automotive News - Sub. Req.]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X