More automakers leading a Second Life
The virtual world Second Life is a virtual dream for marketers, with branding opportunities aplenty. As the online universe has grown, so too has the number of automobile manufacturers with a presence in the "game," for lack of a better term. KZERO is a consulting firm that helps companies study Second Life and other online virtual communities, and in a blog post that's basically shilling a case study they'd like to sell prospective clients, we're given a glimpse at the number of automakers involved in SL. Unsurprisingly, the manufacturer presence has climbed along with Second Life's subscriber base. We've covered some of them in the past -- Renault F1, for example. Click the "Read" link to check out a graph that shows when various automakers jumped on the bandwagon. We'd create SL accounts and investigate the virtual automotive landscape ourselves, but that would take time away from the second life we already lead called "Autoblog." Sigh. We guess that dream vacation on Peugeot Island's never gonna happen.
[Source: KZERO]
Reader Comments (Page 1 of 1)
ocnj179 8:15AM (10/03/2007)
Second Life is boring. Only lasted about an hour on my computer and then it was uninstalled with the quickness.
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Andrew 8:41AM (10/03/2007)
I can't understand the appeal of Second Life. Boring and just like the Sims. I certainly would not market anything there! To me it's more of a young children and girls "game" than anything else.
Chad 8:51AM (10/03/2007)
Same here. It lasted about an hour before it got deleted. The graphics and controls are horrible.
Pat 8:50AM (10/03/2007)
I gave it a shot a year ago but found it pretty boring and pointless.
My first life has much more to offer ;-)
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P to the C 9:02AM (10/03/2007)
People still "play" this boring "game"? Second Life is pointless and frankly I'm surprised any knowledgeable commercial enterprise is dedicating resources to it. Sounds like somebody got sold a bill of goods.
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Pat 9:17AM (10/03/2007)
Knowledgeable corporations know very little.
They are "swindled" by consultants on the next big thing. They invest millions of dollars while relying on the words of a few enlightened (and rich) individuals.
I bet you that the people who made this decision are clueless as to what Second Life is --they are probably just starting to understand the Internet.
Malignant Narcissist 11:19AM (10/21/2007)
Second Life Sucks.
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kris burbidge 10:37AM (10/03/2007)
Second life is a scam.
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polar 10:49AM (10/03/2007)
I honestly think that SecondLife's main business is luring in large companies.
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Doug 11:36AM (10/03/2007)
The main thing is NO ONE GOES THERE!
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SPG 11:58AM (10/03/2007)
Peugeot Island is too small to take a 206 GTi for a good spin.
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Lawrance 12:24PM (10/03/2007)
Wow, you guys figured out Second Life in one hour huh? That's Amazing that you figured out the lack of potential and the waste of time so quickly. Maybe you guys should be consulting the automakers. I mean c'mon... it's silly to buy a private island for $1,600 USD to advertise your company to 10,000,000 registered adult users... yea, what a waste...
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ocnj179 1:01PM (10/03/2007)
Yea and I'm one of those "10,000,000 registered adult users" I'm sure the Second Life owners pitch that to compaines. And yes it took me one hour to realize that it was very dull and for the most part lifeless.
ledhed 5:04PM (10/03/2007)
Second Life is dead. There was a great article on it in Wired. It was all about clueless companies dumping money hoping that it would become the next Myspace.
I would love to own one of the marketing companies that makes the Second Life islands. A few hours of work for a couple million.
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Dreizehnernuss 2:32PM (10/03/2007)
"10,000,000 registered adult users"
yeah right.....
I was one of them for about half an hour.
Maybe 30000 players regulary online at most.
Second Life is a scam !
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Francis 3:43PM (10/03/2007)
Wow, a lot of interesting comments.
"Second Life is pointless"
That's like saying "the internet is pointless!" Unlike most games, Second Life doesn't give you a goal. It's up to you to make your own - Second Life is what you make of it. Some people like socializing, some people like building stuff, and yes, some people like racing cars there.
I think it takes a certain level of personal creativity to see it. It's like showing someone a blank sheet of paper - do you see a blank canvas or do you just see blank space?
"Maybe 30000 players regulary online at most."
"The main thing is NO ONE GOES THERE!"'
As I type this, there are 45000 people online *right now*. I'm sure some large fraction of the userbase are sleeping, working, or just doing something else. I think a more accurate guess is 300000 users - that's how many people spent money in Second Life last month.
"Second life is a scam."
You can download the client, play around and try all the tools for free before you decide to invest a single dollar. If that's a scam then I wish the world had more scams like this.
"I honestly think that SecondLife's main business is luring in large companies."
I don't have any figures to support me, but I think only the big real-world companies get all the press - SL's subscription model depends more on regular people like you and me to be part of it.
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