Filed under: Etc., Marketing/Advertising, Safety, Mercedes-Benz
RAZR brings phone/car integration to new heights
Cell phones help us communicate with others at all times, but for the millions of motorists who like to gab on the phone while driving, these devices can become the kind of distraction that causes plenty of harm. In Russia, using a cell phone while driving is against the rules, so the viral marketing exercise above was created to remind citizens of the inherent danger in talking or texting while driving.
After seeing how the above RAZR caused irreparable damage to an otherwise perfect Mercedes, we think the Russian government drove home the point. It's crystal clear Kremlin, thanks! The only thing more amazing than the cataclysmic damage caused by this phone is that in this day and age there are still phones that big. Uh, Zack Morris called Vlad, he wants his brick back.
Check out more pics of the danger RAZR here.
[Source: English Russia via Engadget]
Reader Comments (Page 1 of 1)
David W. 12:44PM (10/01/2007)
hahahahaha the title = priceless
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Gavin 12:45PM (10/01/2007)
I wish they would outlaw cellphone use while driving in the US. I was inches from being t-boned by a woman in a Corolla yesterday while she was texting and driving at 40mph through a red light...
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Ian 12:54PM (10/01/2007)
Cutting edge communications technology.
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SPG 12:55PM (10/01/2007)
Driving while on the phone can be bad but texting is terrible.
Handsfree with voice-dial is the only way to go and even that has it's disadvantages.
The problem is the person you are talking to is not in the car. They can't sense when to be quiet, like in a panic turn or stop. They can't warn you about danger. And they can cause a dangerous distraction.
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Mike 2:15PM (10/01/2007)
It'll be even worse when they invent hands-free texting lmao
Jojo 8:34PM (10/01/2007)
You must not have noticed that all Microsoft Windows Mobile cell phones have had speech to text software for a couple years now, so there must be at least some people voice texting on the go. BTW, text to speech software is available too, so they can just listen to their text messages.
1337 12:56PM (10/01/2007)
How did the phone manage to damage both front fenders?
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why not the LS2LS7? 1:21PM (10/01/2007)
Please let this be the last outlet to cover this story/pic.
Maddeningly, every site I read has picked up this story, but exactly 1 day apart each time. So I've had to see this story at least 6 times already.
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PChang 1:23PM (10/01/2007)
I believe some other sites mentioned that this is just a viral marketing campaign by Motorola.
and as to how both fenders got damaged, it is possible. it looks like the hood of the vehicle was pushed towards the right side of the car causing the damage.
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W57thNY 8:54AM (10/02/2007)
I don't think the Mercedes was ruined just for this Motorola promotion. It looks like the car was involved in some sort of accident, and the ruined car was used.
TStik 3:32PM (10/01/2007)
Maybe I can get one of those phones for my wife. At least she wouldnt loose it everyday.
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