• Sep 30, 2007


Renault really got the creative juices flowing when it came time to brag up its glut of five star European crash test scores. The result is a new, 93 second TV spot. It starts off elegantly enough, but soon, side mirrors start to explode, and by the end, a couple of Renaults are going all Dukes of Hazzard on each other in a chassis-flexing, mid-air collision. Talk about good, clean, European fun. Check out the video after the jump.

Thanks for the tip, Mikkel!

[Source: AOL Video]


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    • 1 Second Ago
  • 14 Comments
      • 7 Years Ago
      Quick. Someone send this video to China so they can see what "Crash Performance" looks like when a car doesn't completely collapse in a concerted effort to make the airbags little else beyond punchlines.
      far jr
      • 7 Years Ago
      BRAVO.

      Interesting and entertaining.

      An advertisement like this in the US (if allowed in the first place) would be so littered with all of the usual legal mumbo-jumbo, we would be lucky to even see the commercial.

      "Professional drivers/ closed course"
      "Do not attempt this at home"
      "Under controlled conditions"
      "If you are even considering any of this with your own car, please dial 1-800-IMA-IDIOT and the little white van will be at your home immediately to take you to the FUN house"
      "BLAH BLAH BLAH"
        • 7 Years Ago
        @far jr
        This commercial is way too risky in the, "Land of Law Suits."
      • 7 Years Ago
      I just noticed Nissan cars look like Renault's.....
        • 7 Years Ago
        And Nissan owns 15% of Renault.
        • 7 Years Ago
        because Renault owns 44.3% of Nissan and Nissan is ruled by Renault ;)
      • 7 Years Ago
      Awesome!

      Fantastic and very tasteful.
      • 7 Years Ago
      that was intresting to say the least. Wonder what that would look like with a Chevy Aveo or Cobalt?
      • 7 Years Ago
      Brilliant! Simply brilliant.
      • 7 Years Ago
      Did you notice that not even a winshield or a side window exploded in any of the crashes?? It makes you think to go for a Renault next time you buy a car, if only the mechanics of the car were rated in the same category... here in Mexico Renault is having a hard time, their cars have the highest rate for complaints for mechanic failure for the engine or the transmission.

      You would think this is because of wreckless use, but a car with less than 3 months of use ending with a major failure at the Renault dealer is a common thing here in Mexico. I know this first hand, my brother in law is the service manager in a dealer.
      • 7 Years Ago
      Physics my good man, is terribly predictable. Mass, velocity, launch angle - all fun stuff.

      Remove the human element and it is almost boring, but then again, that is why good editors are in demand.

      My question is why don't American advertising agencies have the gall to put that commerical on the air.

      One improvement: have the drivers get out afterwards with smiles on their faces. That would get me to the dealer ASAP :)

      Too bad all the saftey equipment would make it look like they were scared of something bad happening.
        • 7 Years Ago
        Having been in the business for a while, I can assure you that agencies come up with stuff like this all the time. What you need are clients that will approve them and encourage more. And, as said, there are all those legal disclaimers.
      • 7 Years Ago
      Makes you how those stunt people became "experts" at crashing midair.
        • 7 Years Ago
        PRACTICE FRIEND, DON'T YOU KNOW PRACTICE MAKES PERFECT? IF IT WAS ME, WHEN TO SIDE MIRRORS STARTED EXPLOADING i'D OF BEEN GONE TO SOMEWHERE TO WATCH THE OTHER BUTTHEADS DESTROY THE CARS!
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