• Sep 27, 2007
click either image to view full high-res gallery of 2008 Resistol Edition Dodge Ram

General Motors unveiled its two-mode hybrid Chevy Tahoe and GMC Yukon. Ford unveiled a 60th Anniversary package for the F-150 and Super Duty, as well as the 2008 Harley Davidson editions. Finally, Dodge has taken the stage at the Texas State Fair, the new de facto venue for truck announcements, and unveiled the 2008 Dodge Ram Mega Cab Resistol Edition. For those like me who had never bothered to Google "resistol" before, it's a hat, a cowboy hat to be precise. The company who makes them is Dodge's newest co-branding partner, and the resultant love child is a giant truck with a cowboy hat theme. And yes, for your $48,310, Dodge will give you a Resistol Black Gold 20X felt cowboy hat with your truck, but you'll have to buy your own chaps and spurs.

The truck itself is a Ram Mega Cab with dual rear wheels, and is available as a 4x2 or 4x4. 17-inch chrome wheels turned by the company's 6.7L Cummins turbodiesel with a six-speed automatic are standard. What makes this a Resistol truck, however, is the two-tone color scheme of Dark Khaki Metallic and Light Khaki Metallic (who knew cowboys liked khakis so much?). The requisite spate of special badges adorns the exterior, along with a set of new stainless steel tubular running boards. Inside the cab awaits Yuma and Graystone leather seats embossed with the Resistol cowboy hat logo, as well as premium floor mats that have been branded with the company's logo in stitch.

Dodge is only producing a limited run of the Resistol Edition Ram Mega Cab, but declined to reveal how limited, so if you're a cowboy who needs a new horse, might want to mosey on over to your nearest Dodge dealership and make acquaintances with the purveyor.

[Source: Dodge]






PRESS RELEASE:

Dodge Tips Hat to Texas with Introduction of New 2008 Resistol Edition
Dodge Ram Mega Cab

Buy a Truck, Get a Hat
  • 2008 Dodge Ram Mega Cab leads full-size segment with numerous best-in-class features including largest interior cargo volume, largest flat-floor load area and segment-first reclining rear seats
  • Resistol Edition Dodge Ram 3500 Laramie Mega Cab provides new level of exclusivity with premium exterior and interior treatments
  • Bonus feature: every Resistol Edition Dodge Ram 3500 Laramie Mega Cab comes standard with a Resistol Black Gold 20X felt cowboy hat
  • MSRP begins at $48,310, available in early 2008
Dallas, Texas, Sep 27, 2007 - At the Texas State Fair today, Dodge will introduce the new Resistol Edition 2008 Dodge Ram 3500 Laramie Mega Cab, the most distinctive model in the 2008 Dodge Ram Mega Cab lineup. The new truck arrives early next year and will come standard with a Resistol Black Gold 20X felt cowboy hat – Resistol's number-one selling felt hat for more than 25 years.

"Dodge Ram Mega Cab is popular with customers because it gives them more," said Mike Accavitti, Director – Dodge Brand and SRT Marketing and Communications, Chrysler LLC. "More room, more comfort, more capability and more practicality. Our partnership with Resistol – one of America's best names in Western wear – gives us the opportunity to add yet another 'more' to the list: more exclusivity."

"Resistol Hats are the hat of choice for the core cowboy and are the most durable hats on the market today," said Stan Redding, Vice President of Sales and Marketing, HatCo. "Resistol is the King of Cowboy Hats and it's a natural fit to be partners with the King of cowboy pickup trucks."

The new 2008 Resistol Edition Dodge Ram is a 3500 Laramie Mega Cab with dual rear wheels, available in either 4x2 or 4x4 configurations. Every Resistol Edition Ram Mega Cab is equipped with 17-inch chrome-clad wheels and the new 6.7-liter Cummins turbodiesel engine with six-speed automatic transmission. The 6.7-liter turbodiesel engine achieves 2010, 50-state emission standards three years early, making Dodge Ram the cleanest and best-performing heavy-duty pickup truck in the market.

Resistol-specific touches include a special two-tone exterior color scheme of Dark Khaki Metallic main body upper and Light Khaki Metallic lower body and front and rear fender flares. Special Resistol badges adorn each B pillar, and stainless steel tubular side steps reach from wheel to wheel, a first for Dodge Ram Mega Cab.

Inside, the 2008 Resistol Edition Dodge Ram 3500 Laramie Mega Cab features Yuma and Graystone premium leather seating, embossed with the distinctive Resistol cowboy hat logo. Premium-weight floor mats are also embossed with the Resistol logo.

The Resistol package complements a pickup already perfect for those who like to live large, boasting the largest, longest cab in the segment (143.2 cubic inches and 111.1 inches), the largest interior cargo volume (72.2 cubic feet), the largest cargo volume behind the rear seat (7.7 cubic feet), the largest flat-floor load area (16.8 square feet), the largest second-row leg room (44.2 square inches), largest rear door opening (34.5 inches wide and 35.5 inches high), largest rear door open angle (85 degrees) and first-ever reclining rear seats, with 22- to 37-degree seat back angle.

Dodge Ram Mega Cab also offers the most powerful lineup of engines, from the standard 345-horsepower 5.7-liter HEMI® or the 350-horsepower 6.7-liter Cummins turbodiesel.

A limited production run of the 2008 Resistol Edition Dodge Ram 3500 Laramie Mega Cab will be built at the Saltillo (Coahuila, Mexico) Truck Assembly Plant. Production will begin in December 2007. MSRP of the Resistol Edition Dodge Ram begins at $48,310.

Dodge Brand
With a U.S. market share of 6.5 percent, Dodge is Chrysler LLC's best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2006, Dodge sold more than 1.3 million vehicles in the global market. Dodge continues to lead the minivan market with a 20 percent market share in the U.S. In the truck market, Dodge has a 15 percent market share. Last year, Dodge entered key European volume segments with Nitro and Caliber. Dodge Avenger made its European debut this year. The all-new 2009 Dodge Journey will be sold in global volume markets outside North America in both left-hand and right-hand drive in mid-2008.

Resistol
In the year 1927, the Resistol Hat brand was created and ever since the brand has been synonymous with quality. Whether it's our patented Comfort Sweatband or the over 200 steps go into each Resistol hat, our hats are made with only the finest furs and leathers. Whether you're spending a night on the town or riding into one rest assured that you'll find no other hat as durable and comfortable as a Resistol.


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    • 1 Second Ago
  • 14 Comments
      • 6 Years Ago
      I've read the comments, but until you ride in one of these, you won't understand.

      My husband traded in an 04 1 ton, single rear axle, Cummins Deisel Dodge for this. He was going for a standard but when we saw this, after seeing it on this blog weeks before, I talked him into a test drive.

      Our youngest got married so it was time for him to have something Nice. It is a smooth ride, even for a 4x4, it's loaded, better than most luxury cars and even sports a cool sunroof which is either that or a vent. Since I smoke, I love this. It has the DVD player with 2 wireless headsets (man we needed this when the kids were little). We haven't used it, other than to test it. It's just him and me and we have the grand kids that come home with us once a year since they live out of state. We'll be taking our first major trip together this weekend and I'll report back if I notice problems. The seats were more comfortable in his 04 and we're not thrilled with the buckets instead of bench/stash areas that the 04 had, but it's little to give up to get a lot more truck.

      With the New "Blue Tech" I think it's called technology, you're not supose to let these idle for long periods of time, it has to do with being more "green friendly", if I'm not mistaken. There are features that we don't necessarily need, however it's great to have them, just in case.

      To all of you who Yeeee Haw it, I'd love for you to see the looks on people's faces when they see the truck in person. He has spent more time showing the thing to others. You think it's an eye sore? We'll I guess we southern folk are just different from ya'll. ;)

      As for the dude that almost broke his neck while driving while passing us during the 3rd week of ownership who gave my husband a thumbs up on Interstate 10, that says it all! What one enjoys and looks good, is not necessarily what another will like. That's why they make "Options" and we have "choices".

      So far so good, the truck has been in the family for about 3.5 months. He's made a couple of trips in it and it's been fine. Gas mileage is right at 18, like his 04 Dodge. It has the perks and we're glad of it. As for the seats, get a good leather "balm" and use it monthly if not more often. The seats will last. Don't put seat covers over leather seats, it will ruin them. I talked to an upholsterer and she said that it was the worse thing you could do, the leather can't breathe.

      My husband works with the refineries (contractor for them) and so this is a work truck. I don't like the light interior, but so far he's been able to keep it pretty clean by putting big plastic bags on the seats before the guys get in to ride back to the shop. Many of the guys told him that they'd rather ride in the back than to mess up his truck. He just laughs and pulls out the plastic. He doesn't "haul" the guys daily, just once in a while.

      The 4x4 seems to have an issue of when you put it in gear (testing in a parking lot), it shimmies and groans then takes off, a bit jerky as well. Not sure what's up with that but he'll get it checked out soon. We don't use 4x4, but nice to have it in case he goes on some sort of a "spill response" type of environmental cleanup where he needs it to get back to a certain area. Well that about does it for me on this. Thanks for reading.
      • 7 Years Ago
      Not too us in Australia, it is a Pickup with a very limited cargo capacity. More a ego boosting thing rather than a serious vehicle.
      • 7 Years Ago
      Hey, is it me or do I smell King ranch somewhere around here.... ahhh maybe its just me.
      • 7 Years Ago
      Yee haw. Y'all, this gosh darn truck just gets me so excited I wanna go and shoot me something, and don't none of you yellow bellied liberal commi nazi tell me I can't cause its my constitutional right...

      No but seriously (couldn't help myself), given who the key demographic for this type of vehicle, I think it’s actually a good idea.
      • 7 Years Ago
      Sounds like a cleaning solution.

      And those seats are gonna stay that color about 3 months, then slowly dissolve into a sorta layered sweat off-brown.

      Aside from that, it's a nice truck...course, you can get the exact same thing for about 5-10K less, if you skip the cleaning fluid logos.
        • 7 Years Ago
        You won't find this color combination in a dual wheel megacab unless its the "Resistol Edition".
      • 7 Years Ago
      Thanks, America, I hate you.

      That said, I rode in my coworker's 06 Mega Cab today, and as trucks go, it seems perfectly acceptable. I can't fault the guy for owning it, he actually tows and hauls things, and even does minor off-roading during hunting season.
      However, it's got the 2nd cheapest interior I have ever seen, ever. The seats are hard and unsupportive, and every other surface that isn't carpeted is very hard leather-textured plastic. Basically, it's par for the course for a chrysler interior. The champion, to my knowledge, is the Ford Aspire. That's sad for such a damned expensive vehicle.
        • 7 Years Ago
        There is no excuse for unsupportive seats.

        And the Kia built Aspire had about as terrible of an interior as the Kia built phonebox the Aspire replaced.
        Kia's come a long way.
      • 7 Years Ago
      What's next, the VW Eos Tampax edition?

      Nothing says "trying too hard" like a clothing-branded limited-edition duallie.
      • 7 Years Ago
      All that, and no brass testicles hanging off the hitch? C'mon Dodge! Know your customers. The nuts would be icing on the cake for them.
      • 7 Years Ago
      rhinestone cowboy?
      • 7 Years Ago
      How brokeback
      • 7 Years Ago
      Toyota, take note: THAT is a truck!
      • 7 Years Ago
      Would a cowboy (or any other truck guy or girl) buy a truck with basically white seats? Just another crappy "special edition", same vehicle with special colors.
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