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Reader Comments for
Subscribe to this threadBMW's fourth brand: Triumph FTW!
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Mr. Oak @ Sep 27th 2007 4:34PM
Why would BMW want anything to do with the name Spitfire? After all, the Triumph Spitfire was named after the WWII fighter plane. Wonder how many BMW made/powered planes were shot down by the Spitfire in WWII.
This is a mad mad world we live in.
Matt @ Sep 27th 2007 5:24PM
Just because the original Triumph used the Spitfire name doesn't mean the BMW-based Triumph would. After all, the folks at BMW probably realize the sensitivity issue, and would instead use another Triumph nameplate like TR or GT, which wouldn't offend anyone and would be recognizable in most markets. However, perhaps the best Triumph model name for U.S. consumers... Dolomite! Now, that's fly.
Dinger @ Sep 27th 2007 6:13PM
Why? Because in the markets it was sold in it still has a decent recognition and they aren't holding a grudge over the fact that BMW powered planes were shot down by planes named "spitfire" over 60 years ago in a war that the Germans started in the first place.
How petty do you think the Germans are?
Alex @ Sep 27th 2007 9:11PM
i hear Mitsubishi is coming out with a small rear-wheeled car. they plan on calling it the Zero.
/sorry, i had to.
rmc @ Sep 28th 2007 10:59AM
Not too much