Thanks to a commenter on our previous post about the $2B class-action lawsuit being filed against automakers over the price discrepancy between cars sold in the U.S. and Canada, we learned that Porsche Cars North America is the first automaker to announce that it will be sharply reducing the prices of its vehicles sold in Canada. Overall, the price of a 2007 Porsche model compared to a 2008 will go down a full 10%, so a 2007 Cayman that cost $69,600 in Canada last year will cost $63,500 today. Unfortunately, a 2008 Cayman in the U.S. still only starts at $49,400, but at least it's something.
Peter Schwarzenbauer, President and CEO of Porsche Cars North America, Inc., said yesterday in a press release, "We cannot ignore our customers and dealers in Canada who can look to the U.S. and recognize a substantial price difference." Unfortunately, this ginormous price difference still remains, as we illustrate after the jump. Porsche released a list of the new and old pricing for all of its models, but we went through the list and added the current MSRP for each vehicle in the U.S. The differences in price were so large to begin with that a 10% price drop across the board does little to reduce the disparity.

Nevertheless, Porsche does deserve props for at least acknowledging the disparity, though we aren't sure its actions to alleviate it will stop many from crossing the border to pick up their sports car from Stuttgart.

[Source: Porsche]

PRESS RELEASE:

Porsche Lowers Canadian Pricing for 2008 Models Compared to 2007

ATLANTA, September 25, 2007--- Porsche Cars North America, Inc. announced that it will lower prices in Canada by more than 10 percent on its 2008 models compared to prices and standard equipment on its 2007 lineup.

"We cannot ignore our customers and dealers in Canada who can look to the U.S. and recognize a substantial price difference," said Peter Schwarzenbauer, President and CEO of Porsche Cars North America, Inc. "We listened to the market and did what is best for our customers in Canada."

Porsche will lower the MSRP of its 2008 models by an average of more than 8 percent. Additionally, on an average equipment adjusted basis, 2008 models will offer another 2 percent in savings from 2007 models.


Prices for 2008 Porsches in Canadian dollars except where noted:

2008 Cayenne Tiptronic
2006/2007 MSRP: 64,300
2008 MSRP: 59,400

2008 Cayenne
2006/2007 MSRP: 60,100
2008 MSRP: 55,200
Current U.S. MSRP: 43,400

2008 Cayenne S
2006/2007 MSRP: 80,100
2008 MSRP: 72,200
Current U.S. MSRP: 57,900

2008 Cayenne Turbo
2006/2007 MSRP: 126,900
2008 MSRP: 115,300
Current U.S. MSRP: 93,700

2008 Cayman
2006/2007 MSRP: 69,600
2008 MSRP: 63,500
Current U.S. MSRP: 49,400

2008 Cayman S
2006/2007 MSRP: 83,300
2008 MSRP: 75,300
Current U.S. MSRP: 59,100

2008 Cayman S Porsche Design
2008 MSRP: 89,100

2008 Boxster
2006/2007 MSRP: 63,600
2008 MSRP: 58,100
Current U.S. MSRP: 45,800

2008 Boxster S
2006/2007 MSRP: 77,300
2008 MSRP: 70,200
Current U.S. MSRP: 55,700

2008 Limited Edition Boxster
2008 MSRP: 61,700

2008 Limited Edition Boxster S
2008 MSRP: 73,900

2008 911 Carrera
2006/2007 MSRP: 100,700
2008 MSRP: 93,200
Current U.S. MSRP: 73,500

2008 911 Carrera S
2006/2007 MSRP: 114,800
2008 MSRP: 105,800
Current U.S. MSRP: 83,800

2008 911 Carrera Cabriolet
2006/2007 MSRP: 114,800
2008 MSRP: 105,800
Current U.S. MSRP: 83,800

2008 911 Carrera S Cabriolet
2006/2007 MSRP: 128,900
2008 MSRP: 118,400
Current U.S. MSRP: 94,100

2008 911 Carrera 4
2006/2007 MSRP: 108,700
2008 MSRP: 100,400
Current U.S. MSRP: 79,400

2008 911 Turbo
2006/2007 MSRP: 170,700
2008 MSRP: 158,300
Current U.S. MSRP: 126,200

2008 911 Carrera 4S
2006/2007 MSRP: 122,800
2008 MSRP: 113,100
Current U.S. MSRP: 89,700

2008 911 Targa 4
2006/2007 MSRP: 119,100
2008 MSRP: 109,700
Current U.S. MSRP: 87,000

2008 911 Targa 4S
2006/2007 MSRP: 133,200
2008 MSRP: 122,400
Current U.S. MSRP: 97,300

2008 911 Carrera 4 Cabriolet
2006/2007 MSRP: 122,800
2008 MSRP: 113,100
Current U.S. MSRP: 89,700

2008 911 Carrera 4S Cabriolet
2006/2007 MSRP: 136,900
2008 MSRP: 125,700
Current U.S. MSRP: 100,000

2008 911 Turbo Cabriolet
2006/2007 MSRP: 171,000
Current U.S. MSRP: 136,500

2008 911 GT3
2006/2007 MSRP: 147,300
2008 MSRP: 133,800
Current U.S. MSRP: 107,500

2008 911 GT2
2008 MSRP: 235,400

2008 911 GT3 RS
2006/2007 MSRP: 171,200
2008 MSRP: 155,100
Current U.S. MSRP: 124,900


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