While the SEMA show in Las Vegas used to be a venue exclusively for aftermarket firms to show their wares to other industry types, it has quickly evolved in recent years as yet another place for automakers to take the wraps off exclusive models and concepts. This year's show in November is turning out to be yet another automaker-heavy affair, with Toyota set to unveil the 2009 Corolla and Matrix to the throngs of enthusiasts in attendance.

Both models are getting long in the tooth, and although the Corolla remains one of the best selling compact cars in the U.S., it may prove to be less compelling fare than what the automaker wants to reveal at a major show like Detroit.

Toyota's press release can be viewed in full after the jump.


PRESS RELEASE

Toyota To Stage U.S. Premiere Of 2009 Corolla And Matrix At 2007 Sema Show
09/25/2007 Torrance, CA

September 25, 2007 - Torrance, CA - Toyota Motor Sales, U.S.A. (TMS), Inc. will stage the U.S. premiere of the all-new 2009 Corolla and Matrix at a press conference at the 2007 Specialty Equipment Market Association (SEMA) Show, held October 30 - November 3, 2007 in Las Vegas.

Originally launched in 1966, Corolla first arrived in America in 1968 to instant success. For nearly four decades, Corolla has been synonymous with Toyota quality, style and value, earning a distinction as one of the most trusted cars in America. Over that span over 30 million Corollas have been sold worldwide, making it one of the best-selling cars of all time.

Toyota's press conference will be held on Wednesday, October 31 at 10:10 AM in Pavilions nine,10 and 11 of the Las Vegas Hilton. It will be simulcast live to the Toyota display area on the second floor of South Hall. A video clip of the press conference will be available for viewing following the event on the Toyota.com website.