Filed under: Etc., Bugatti, Volkswagen
Bugatti to retain ultra-exclusivity with new model
The debate as to whether Bugatti was going to create a second model eventually led to former Bugatti head Thomas Bscher's resignation. Bscher wanted another car, Martin Winterkorn, head of VW, said that a second car would remain nothing more than Bscher's dream.
Somewhere, minds have changed. Although Bugatti isn't meeting original sales projections, new Bugatti CEO Franz-Josef Paefgen assures the continuation and growth of the brand. Not only that, but it has been decided that the second model won't be one priced in the thick-growth band of ultra luxury vehicles, around $150,000 to $200,000. No, it will be just as much, and be just as exclusive, as the current $1.4 million Bug. According to Paefgen, it will have "lifetime volumes in the hundreds."
No one has any idea what such a vehicle will be. And if Bugatti keeps losing money in the amounts rumored, no one knows if VW won't have another change of mind and shut it down. So until then, I guess we'll just have to be happy with Veyron variations like the Pegaso, Pur Sang, and convertible.
[Source: The Car Connection]
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Reader Comments (Page 1 of 1)
Yago Bal 5:18PM (9/25/2007)
If the new Bugatti shares the power unit and techonology with the Veyron, and sells at about the same price, it will represent a huge profit... (a lot of the development costs were already payed for, not mentioning the huge marketing tool these cars are for VAG)
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SuperSkyline89 8:37AM (9/26/2007)
Well, considering that the Veyron's reportedly cost 5Million each to make and they only sold for 1.25Million, they would have to sell a lot of cars to make up the 3.75Million per Bugatti Veyron Sold.
Yago Bal 8:55AM (9/26/2007)
That's why I said: ''not mentioning the huge marketing tool these cars are for VAG''. :)
That in itself is worth a lot of money, enough to make Bugatti a good idea!
Just for curiosity sake, the same line of though was behind the Alfa 8C: they didn't have enough money to develop it, so they just used money from the marketing budget...
They had less ads, but more exposition (and a magic car).
john 8:02PM (9/25/2007)
So if I buy a Rabbit or a Toureg, does that mean I'm subsidizing Ralph Lauren's Bugatti Veyron ownership? Now there's a regressive policy.
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petrodr 7:31AM (9/27/2007)
Just what we need, another supercar.
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