• Sep 24, 2007
Click the image above for more shots of the 2008 Ford Focus.

The pure, unadulterated loathing of the redesigned Focus has apparently been heard by FoMoCo execs, and according to Automotive News, a move began in late August that attempted to smooth out the 2008 model's rough edges. The styling revisions include the replacement of the show car's square fog lights with round units; black door handles instead of chrome; aluminum trim on the instrument panel in lieu of shiny inserts; a mesh cover that cured the gaping opening in the grille; white-on-black seats that allow for more contrast and carry over styling cues from the Fusion and Mustang; plus more chrome on the vents and gearshift knob.

This is a highly unusual move by an automaker to garner favor with the public, but considering the outcry heard from both consumers and media alike, it's not much of a surprise. Although we can commend Ford for its efforts (and expenditure), we doubt that these kind of subtle tweaks are going to change public perception about a model in need of much more than a nose job and some botox.

[Source: Automotive News – Sub. Req.]



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  • 63 Comments
      • 7 Years Ago
      To little to late. I'm sure most of the car is already set for production. There is little small detail changes are going to do to correct the poor styling. More Chrome on the side vents? That is what most people that i have talked to disliked, The Chrome. Just take them off or if they can't come off make them body colored. The Chrome grill is horrible. How about some crystal euro tail lights? Not chrome tail lights. Still, I doubt there is much that will change the majority of peoples opinion. We got ripped off.
        • 7 Years Ago
        I hate crystal euro tail lights...I say keep those of...and chrome isn't bad if done tastefully
      • 7 Years Ago
      I know wagons and hatches aren't big sellers in N Am, but hatches are coming back some, and wagons are rare. I'm sorry to see them gone.
      • 7 Years Ago
      It's STILL a turd.

      No one will buy it.
      Toyota looks about good..egads!!
      • 7 Years Ago
      Still FUGLY as can be...
      • 7 Years Ago
      This car is a failure from the get go. I'm hoping that is is a HUGE failure. Ford should suffer greatly for not giving us the Euro Focus. Don't give me that cost BS either. Mexico gets the Euro Focus, so I know Ford can make it affordable for the US market.

      • 7 Years Ago
      So ugly..

      Just stop making sedans and bring us the rally hatches.

      With the turbos.
      • 7 Years Ago
      Looks like an updated version of the Escort now. Which isn't bad, but I am not sure thats good either. This car would have been fantastic in 1994. They should just call it an Escort since the Five Hundred was renamed too.

      Feels like we've seen the Focus riding on the same tired platform for about a decade now. Has Ford recovering the costs yet? I've driven the Euro Focus and there is no comparison...
      • 7 Years Ago
      Exterior looks good. Interior looks very spartan compared to the class leaders Civic, Elantra, 3, etc. I still think its a mistake not to offer the Euro-Focus platform underpinning the S40 and Mazda 3. You'd think the parent company would really want to make their small car their future but Ford continues to offer US customers their second-class ride. If I were Ford I woulda gone head-to-head with Civic and subsidize the hell out of it to get people into this car to change paradigms.
      • 7 Years Ago
      Hey ya'll! Watch for the next small car from Ford, they're going to call it the "BOFUS"! It'll be the sister to the FOCUS!
      My son bought one of the FOCUS 4dr sedans and the first thing he did was remove the name FOCUS off the back and replace it with "MY CAR", now his wife will drive it!
      • 7 Years Ago
      this car, it sucks. little tweaks will not help. how is it that FoMoCo head our cries that car is awful but still can't hear the greater call for the Euro designed Ford to come stateside. Brand them as Mercs if its a cost issue.
      • 7 Years Ago
      Aside from wishing we had the euro version sooner, I don't get the negative remarks about it's styling. it looks good to me and better than most small cars in it's class. Cobalt? FAI!!! Civic? FAI!!! Corolla? FAI!!!

      It looks good overall, but the interior and sync is where it will shine the most.
        • 7 Years Ago
        Of course it does look good to you, and to millions and millions of others.

        That's why the Euro-Focus will never be sold in the US: it's quite more expensive to build, has lower margins, and the US market isn't as demanding and hard to please as Europe's.
        • 7 Years Ago
        Actually, I'm not fond of the design of either the current Euro Focus or the new NA Focus. The former is too bland, and the latter is too ugly. By contrast, I _loved_ the Mk.1 Focus hatchbacks, which were just beautiful (but not the sedan, which wa just as ugly as the new NA Focus).

        I'd take a Mitsubishi Lancer or Saturn Astra over any car you mentioned above...
        • 7 Years Ago
        it looks like son of saturn ion

        the main reason i am displeased with the new focus is the lack of hatch and no 2.3 engine
      • 7 Years Ago
      Totally symbolic of what ails the domestics. Dressing up this turd wont help. On a now aging platform they ditched all the practical versions with a hatch. Now they have sedan, and coupe that looks like the sedan, riding on the old platform. Blech.

      When looking for my next small car, ford offers me nothing at all. The only time I will ever buy a car with a trunk again, is if it is a convertible. The hatch/fastback/wagon are just so much more versatile.
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