• Sep 24, 2007
What would it take for Ford to get you interested in a new Escort? In its heyday, the Escort was quite popular, but managed to build up a bundle of negative brand equity. In less than three years, Ford reportedly hopes to woo Escort buyers back with a 100 mpg plug-in hybrid model. Numbers like that would certainly get some interest, and give competitors like GM's Volt and Toyota's Prius plenty to think about. And if the 2011 Escort looks anything like the renderings on Next Energy News, it should be able to make lots of money for Ford.

According to the report at Next Energy, the new Escort would be a single mode hybrid more like Toyota's drivetrain instead of the dual-mode system GM and Chrysler are developing. But the new car would be a brand new platform for Ford, and wouldn't be built using another company's proven hybrid system.

Ford's hybrid would likely utilize A123 Systems nanophosphate lithium-Ion batteries, which are also being used by the Saturn Aura and Chevy Volt.

[Source: Next Energy News via GM Inside News]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 23 Comments
      • 7 Years Ago
      This is coming from GM Inside News?
      • 7 Years Ago
      Who thinks up BS stories like this?
      The Escort was officially replaced by the Focus, it's gone. And it won't come back. Ever.
      If they offer a compact hybrid, it will be either a Focus variant or something completely new.
        • 7 Years Ago
        You can thank Bill Ford JR. His every name starts with an F thing he had going. I wonder how much Fords lost in name equity.
        It back fired with the Taurus.
      • 7 Years Ago
      Dream on.
      • 7 Years Ago
      Even if Ford could achieve 75mpg in a vehicle that looked this good, I'd be interested. I don't care what they call it.

      By the way, I thought "Escort" had a long proud heritage as Ford's global car? The American version has mixed memories, but internationally? I do know people who were able to get a lot of miles out of their ragged-out Escorts.
      • 5 Years Ago
      [...]What would it take for Ford to get you interested in a new Escort? In its heyday, the Escort was quite popular, but managed to build up a bundle of negative brand equity. In less than three years, Ford Escort reviews reportedly hopes to woo Escort buyers back with a 100 mpg plug-in hybrid model. Numbers like that would certainly get some interest, and give competitors like GM's Volt and Toyota's Prius plenty to think about. And if the 2011 Escort looks anything like the renderings on Next Energy News, it should be able to make lots of money for Ford.[...]
      • 7 Years Ago
      Don't Forget Ford has it's own Proven Full Hybrid System in the the Escape. Second only to Toyota. Honda and GM only have Mild Hybrid Systems.
      • 7 Years Ago
      Ford should just bring over the Fiesta and call it good.
      Who wants an expensive compact car?

      A hybrid system to me makes more sense to use in a large vehicle that is not efficent by default.
      If I can pull close to 40 MPG from a common compact car. Why would I spend thousands more to make an already efficent car more efficent?
        • 7 Years Ago
        Because oil prices are going to keep going up significantly over the next several years to the point of making even the tiniest increase in efficiency worth paying for.
      • 7 Years Ago
      Looks great.

      If this was production I'd never look at a Prius again.
      • 7 Years Ago
      Is Ford that stupid??? I would not be caught dead in an Escort anything hybrid or not whats wrong with the Focus??? or coming up with another name for the hybrid!

      I just Lost all confedence in Ford!



        • 7 Years Ago
        What's with always negative comments! I bet you all have a cell phone, cable TV, VCD, DVD, microwave oven and OBVIOUSLY the internet. Did you all carry on like this about those new technologies before you ended up owning them?
        • 7 Years Ago
        You've gotta be an idiot to think this is real. First of all, that's the rendering of the new Focus before Ford debuted the real model. It's pretty ugly looking and Ford is not going to make it. There is NO WAY Ford is bring back the Escort.
      • 7 Years Ago
      I wonder at what mileage interval the new Escort will overheat and require a replacement cylinder head.
      • 7 Years Ago
      Do you really think Ford North America is going to release a car that looks this good? They'll probably drop the hybrid drivetrain in that new Focus we've all been 'raving' about.
      • 5 Years Ago
      you all are idiots, FORD ESCORT is a legend, and you all know that!!! for me its great news that the ESCORT is coming back, and it will never die, you can even now see that more people buy escorts than other cars, cuz it's cheap practical and reliable... guys, you are all idiots, that's true, cuz you all write sh*t here and don't realize the truth, that ESCORT is coming back and you can't do anything about it..... suckers!!!
    • Load More Comments