Jeep ready to paint your house red
When you've got a name as well established as Jeep, you hardly need to sell vehicles to turn a profit. You can get the Jeep name on all sorts of consumer merchandise, from a butched-up umbrella stroller to clothes and even bedding. There are more licensed products on the way, a few even making some kind of sense to tie into the Jeep brand. You will soon be able to park your Wrangler in a garage painted top to bottom, from walls to slab, with official Jeep colors. Not near home? A Jeep-branded GPS system will soon be out, and if you're not in a hurry to get back, you can stock up on officially-licensed camping gear. All of the tie-ins help sell Jeeps, or at least bolster the brand's visibility – think of it as a sleeper advertising campaign. Jeep fans will buy this stuff, and even non-Jeep owners will recognize the name and the cachet. You can even indoctrinate your kids into the Jeep brand with a vehicle that us grown-ups can't even get yet, the Hurricane. The concept-car-cum-Power-Wheels Hurricane is a hot item at Toys 'R Us, where the vehicle sells. Chrysler employees were recently treated to a display of all Jeep branded products at the company's headquarters. There were hundreds of items bearing the commonly recognized logo, with more in the pipeline. We're holding out for a new Grand Wagoneer, woodgrain ConTac paper on the flanks, and all. [Source: The Firehouse]
Reader Comments (Page 1 of 1)
Solo Racer 11:14AM (9/21/2007)
I'll have the Jeep burger and Wrangler fries with a Cherokee shake. And some Rubicon rock road ice cream.
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Drewboy 11:24AM (9/21/2007)
This really isn't a bad idea. A couple of years ago I remember seeing a Jeep boom-box out, and it certainly looked the part. I couldn't find it recently and had to buy a Sony "work" boom-box. Jeep would do well to continue with the licensed merchandising. I can imagine that the Jeep paints are either the outdoorsy or vivid colors put on the Wrangler now, which make sense. Heck if I drove a Jeep, I'd probably we billing to paint my garage interior those colors. What would make the most sense, would be for Jeep to have branded camping equipment and mountain bikes. Heck, BMW has gotten into bicycles, why not Jeep? Or have they already done all this? lol
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Jon 12:06PM (9/21/2007)
They already have Jeep bikes...pretty tough from what I remember - It was a while ago I seen one..
Toledo Guy 8:08PM (9/21/2007)
They already have gotten into Jeep branded mountain bikes.
Ted Kennedy Is My Chauffer 11:35AM (9/21/2007)
If they start selling Lotus branded paint, I'll be able to paint my house British Racing Green and Yellow...
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Menice 11:38AM (9/21/2007)
anyone remember that wierd ass creature from the old Popeye cartoons...
Eugene the Jeep ??
http://en.wikipedia.org/wiki/Eugene_the_Jeep
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Menice 11:44AM (9/21/2007)
from the above link on wiki
"It has been theorized that the Jeep vehicle was named after this character: soldiers in World War II may have nicknamed the machine after the then-popular character because they shared an ability to "go anywhere"
Toledo Guy 8:07PM (9/21/2007)
It's also been theorized that since the official name of the military vehicle created by Willys was the GP (General Purpose), it was shortened by the GI's to "Jeep".
Alex 12:03PM (9/21/2007)
WHORES!
But it works, so why not. Look at Ferrari.
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mark_welby 12:29PM (9/21/2007)
I've had 3 Jeeps, a '95 YJ an '00 TJ and a '99 WJ and loved them all (with the exception of the Yuppie wagon WJ), but this kind of hyper marketing really turns me off to them anymore. It's Harley Davidson syndrome. When you can find Harley Davidson teddy bears and sip Harley Davidson espresso's in the coffee shop that's attached to the dealership, something has gone terrible awry. I won't be shocked when the Harley or Jeep logo'd condoms show up.
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Mathew 1:18PM (9/21/2007)
Jeep condoms - now that's rugged
Drewboy 1:22PM (9/21/2007)
You mean "ribbed", Matthew?
jon 2:38PM (9/21/2007)
Here again, this isn't anything new for Jeep. For years they have Jeep branded merchandise just like many other auto manufactures. Jeep has always put there name on some pretty cool stuff. That name and logo and what it stands for is worth a lot.
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Leaf 5:38PM (9/21/2007)
Moychandising! Moychandising! Jeep the t-shirt, Jeep the breakfast cereal, Jeep the lunchbox, Jeep the flaame thrower! The kids love this one!
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Atomicbri 5:57PM (9/21/2007)
LOL What next?
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SPG 6:00PM (9/21/2007)
How very dumb.
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Toledo Guy 8:11PM (9/21/2007)
Chrysler torpedoed the link. Would be nice to see all the products.
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Zerk 9:45PM (9/21/2007)
A couple of rollers, a couple of brushes, and a couple of gallons of Jeep paint and my Compass will be a true Jeep!
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Jean 9:48PM (10/18/2007)
have to say there is definitely a market for all this stuff.
People like living the Jeep lifestyle (I know I do.)
http://www.allthingsjeep.com
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