Large pickups picked up market share in August
Even with two all-new models on the market, pickup truck sales have been dragging for a few months now. The battered housing market and high gas prices have been blamed for the slump, but incentives seems to be remedying the problem in quick order, and have resulted in a great month of sales for August. Sales of large pickups last month accounted for 14.89% of the overall market according to this report, a 20-month high in market share for these work horse vehicles. J.D. Power and Associates reports that automakers spent on average $4,500 per truck in incentives last month, the largest amount since July 2006. This tells us that truck buyers are getting hooked on incentives, and the pickup truck segment as a whole is becoming more and more reliant on the sales practice to move its metal into buyers' hands.
[Source: JD Power & Associates]
Reader Comments (Page 1 of 1)
Aaron 10:52AM (9/20/2007)
don't you read truthaboutcars? It is because evil Gm sold them to rental companies..
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J M C 3 11:01AM (9/20/2007)
The domestics are going to have a real battle on their hands.These recently introduced Toyota pick-ups are showing up everywhere (on Long Island NY).
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h8rain 11:31AM (9/20/2007)
I bought my Titan in August, so I helped :)
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sr20de 11:57AM (9/20/2007)
Gas is still too cheap.
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dan 2:00PM (9/20/2007)
And people live too long and are too happy! What kind of ideological terrorist are you?
Barney 6:05PM (9/20/2007)
People are getting use to the high prices. It don't take long for people to get use to being gouged. The oil shortage in the eighties taught people nothing.
gary 12:17PM (9/20/2007)
a sad commentary about the USA
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MoonRover 12:16PM (9/20/2007)
Is that Truth about cars a joke site, or are they trying to be a real car entheuiast site. I quit going there because most of their writing seems to be just to take digs at cars. I kind of saw them as trying to be funny, though they were not funny.
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pbrown 2:24PM (9/20/2007)
I went to a Dodge dealer to look at a 4-door 2007 Dakota,the dealer talked to his sales manager and came back and told me you are really gonna like this price,they took $1200 off the msrp,I laughed so hard I almost cried,I was still laughing when I walked out the door,I went to Toyota dealer ,they too $5500 off the msrp on a tundra double cab,I said make it $6000 and they said ok.
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Justin 10:18PM (9/20/2007)
bring on some modest diesels and I'm buying too in the Spring
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