BMW USA offering factory performance parts, with full warranty

BMW has officially thrown its hat in the performance parts game here in the U.S., likely rivaling the products available from aftermarket firms and coming complete with a factory-backed warranty.
Beginning with the 3-series and Z4, BMW is offering a host of components, from brake upgrades to engine kits, that will boost performance and not cause owners to fear a trip to the dealer for service. Some of the parts include carbon fiber and aluminum strut braces, 3.07:1 performance diffs, lowering kits, performance exhausts and a engine package for three-liter models that includes new camshafts and a modified ECU that boosts output to 235 HP and 222 lb.-ft. or torque.
All of the wonderful tidbits can be procured after the jump, and we'd suspect good things to come from the Bimmer boys when they release packages designed for the 335i and the upcoming 135i.
[Source: BMW]
PRESS RELEASE
BMW PERFORMANCE PARTS: Factory-backed performance enhancements for the Ultimate Driving Machine
09/18/2007
Woodcliff Lake, NJ - September 18, 2007... BMW is proud to release its new line of BMW Performance parts that can enhance the acceleration, handling and braking performance of your BMW vehicle. Available from any BMW Center in the US, these components take the vehicle's capabilities to levels that those familiar with BMW's racing heritage can appreciate. All BMW Performance parts are backed by BMW and are designed to properly work with your BMW vehicle. Unlike other components that one may find in the performance marketplace, fit and finish is at BMW's high OEM (Original Equipment Manufacturer) standards.
BMW produces its Performance parts to maintain all emissions certification, noise compliance and occupant comfort and protection requirements. Also integrated into the design and development of all BMW Performance Parts are crash-worthiness, prolonged service life, factory appearance and of course, incredible performance you can feel with no compromise to either environment or owner.
BMW Performance parts do not adversely affect the new vehicle warranty. These components are Original BMW Accessories and as such, carry the full BMW Parts and Accessory Limited Warranty. If a component was installed by an authorized BMW center at the time of new vehicle purchase, the component is covered by the same terms and conditions as the new vehicle warranty. If installed separately, all BMW Performance parts carry a two-year unlimited mileage warranty.
Initially, BMW Performance parts will be offered for the 3 Series Sedans, Coupes, Convertibles and Sport Wagons as well as the Z4 Roadster and Coupe.
* BMW Performance Exhaust - This stainless-steel exhaust reduces backpressure and weight while producing a sound that is perfectly balanced for performance and a comfort. At 6,000 rpm, five additional horsepower is achieved with an 8.8-pound weight reduction for improved dynamic performance. Two stainless steel tips with a brushed finish connect to a muffler with a straight-through design and it replaces the entire rear muffler section. For 2004-2006 3 Series models (previous generation.)
* BMW Performance Engine Kit - This upgrades your 330's engine to a full 235 horsepower and 222 lb-ft of torque, up 10 horsepower and eight lb-ft. Through the use of specifically-tuned camshafts and a modified DME, maximum engine speed is raised from 6,500 rpm to 6,800 rpm. For all 2004 - 2006 330i, 330Ci and 330xi models (previous generation.)
* BMW Performance Shift Kit - Offering a 25% reduction in shift lever travel, more precise shifting can be realized on manual transmission models. With an Alcantara and aluminum shift knob, this shifter assembly provides a more direct feel with increases response. Designed for 2004 - 2006 3 Series models (previous generation.)
* BMW Performance Strut Brace - Increase vehicle stability by tying the two front strut towers together. Constructed of Carbon Fiber and Aluminum, this brace installs easily and looks as fantastic as it works, as it is the perfect underhood accessory for the detail-oriented. Fits 1999-2007 3 Series except 335i models.
* BMW Performance Differential - A 3.07:1 ratio greatly improves acceleration by a half second through a 5% axle ratio increase from 2.93:1. This complete differential can bolt right into any 2002-2006 330i without the Performance Package (previous generation.)
* BMW Performance Suspension - For those who want greater capability in the turns and a reduced ride height this kit is here to serve. With its performance-calibrated struts, shocks and springs, the components in this kit are matched for optimum performance on the track without compromising ride quality on the street. On certain models, a front lower control arm set and stabilizer bars are included as well. A kit is available for the current E90 3 Series Sedan and the previous generation 3 Series variants except models with the factory Sport Package.
* BMW Performance Cross Drilled Rotors - Add M3 stopping power to your 3 Series. Up front, these two-piece composite rotors are a direct replacement and greatly improve braking in wet and performance driving. For the rear, the one-piece cross drilled rotors add competition appearance and balanced braking. Engineered for 2005-2006 330i and 330xi models.
* BMW Performance Air Intake System - Increase the power and underhood appearance on your vehicle. This system adds three horsepower at 6,000 rpm, and replaces the factory airbox and filter assembly for a 24% increase in airflow. No reprogramming of the DME is required and there is no negative influence on emissions output. The injection molded airbox is topped with a carbon fiber insert with "BMW Performance" worded on top. Available for 2004-2006 325i and 330i variants.
* BMW Performance Wheel - Nothing makes a car come alive than the right set of wheels. These two-tone Ferric Gray 18- and 19-inch one-piece alloy wheels are two pounds lighter than the factory offerings for enhanced driving dynamics and appearance. These staggered multi-spoke wheels are available as a complete set with tires already mounted, or can be purchased individually without a tire. Applications include 2003-2007 Z4 Roadsters and Coupes (18x8.0/18x8.5) and previous- and current-generation RWD 3 Series vehicles (19x8.0/19x9.0.)






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Reader Comments (Page 1 of 1)
Preston M 9:15AM (9/19/2007)
Might add in there that those figures are for the 330, and what stock power is... and delete this.
Reply
felipe 9:49AM (9/19/2007)
this is cool and all, so long as things aren't priced outragously. and i assume all things must be installed by a certified BMW dealer.
perhaps this only matters to a cheap person like me who doesnt own a bmw.
still good to see more manufactures getting on the tuner wagon.
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seoultrain 5:10PM (9/19/2007)
"this is cool and all, so long as things aren't priced outragously."
You do realize that you're talking about BMW, right?
voodoobru 9:58AM (9/19/2007)
all that and no lsd. tsk tsk bmw.
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Lisa Beamer 11:11AM (9/19/2007)
yes yes yes!
This is such a glaring omission from the 335i.
I think Quaife is offering an LSD for the 335i @ about $1700.
Johnnie 10:10AM (9/19/2007)
I suspect the prices are going to be very expensive and conservative in nature. Some people will spend the money to upgrade the car just because they have the money and will never drive the car to it's potential. True car enthusiests are going to continue to go the aftermarket route due to lower costs and less conservative performance.
All in all, BMW will make a little bit more bling and true BMW enthusiests will still deck their car out with potential cancelation of their warranty and they won't care.
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El Calor 10:24AM (9/19/2007)
Factory performance ECU for the 135i would be wicked!
http://www.1SeriesOnline.com
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Eric 12:25PM (9/21/2007)
Poor-poor job BMW. Why don't you start by actually offering the M-sport kit for the 335i in the US as you've been doing for Europe for how long now?
And, I agree...poor call not offering LSD.
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R 1:58PM (9/19/2007)
If they added one to the 335i, it'd just take away more sales from the m3 (current and coming), which it already is for many even without one. BMW knows without one, they'll still get sales from the majority of people who have no idea what an LSD is, and whose idea of "fast" is restricted to going in a straight line.
SOhp101 3:47PM (9/19/2007)
R: I disagree. Most people who purchase M3s view it as the "halo 3 series" not necessarily for its performance.
Why add a LSD to the 335i when most people do not know what it is and would not be impressed if you told them if it was in your car? They know the only people who would be pleased with a LSD in their car are performance enthusiasts, and they are not the majority of customers.
Don't get me wrong, I think it sucks BMW didn't put one in the 335i, but maybe it's because they had a feeling that it would then make its performance a little too close to the M3.
YouFaceTheTick 11:04AM (9/19/2007)
Do they have a Jenny Craig Package that removes that 400 extra lbs built into the fat-ass e9x 3 series?
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Hollis 7:40PM (9/19/2007)
I wonder if anyone else realises that this is just BMWNA finally pulling their head's from their backsides and giving us access to the Motorsport Catalog? You know, the one that you could use in Europe to order all manner of awesome bits for your BMW since...the mid 1980's?
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Logik 8:26PM (9/19/2007)
As a BMW owner, BMW is the last place I would go for performance parts. There are plenty of aftermarket companies with solid reputations for making quality tested and superbly engineered parts, at a fraction of the cost.
Just because I own a BMW, doesn't mean I like to get shafted for my hard earned money.
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