• Sep 18, 2007
Ford is learning change is not always a good thing when it comes to selling cars. Ford's dealers sold Taurus' for 20 years until the company ditched that name and began selling the Five Hundred. Until February, of course, when the Five Hundred became the Taurus again. At most dealerships.

Winding Road reports that CNW Marketing shopped around and found about 20-percent of Ford salespeople still trying to sell Five Hundreds instead of the revived Taurus. And another 60-percent of the sales team usually call it a Taurus, but occasionally let slip the old name.

We agree with Winding Road that Ford needs to get a handle on this. No matter how good the product, if your sales force can't even remember the proper name, how are the buyers supposed to? Personally, when I'm shopping for a car, if I know more about the car than the the person selling it, I walk. And if they can't get the name right, how am I supposed to believe them when they tell me the Taurus is the best car available? Come on folks, you've had six months to get used to Taurus rolling off the tongue, get out there and sell some cars.

If your Ford sales staff is having trouble keeping the two names straight, feel free to print our handy Field Guide to the Ford Taurus above.

[Source: Winding Road]


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  • 31 Comments
      • 7 Years Ago
      the car did change, but probably not enough to warrant the change. the big changes were to the front end (and the gillette razor front end is much better) and to the engine (from 200hp to 263, again much needed and much better).

      ford should have had the Taurus classic and the Taurus. Chevy did it with Malibu, and Ford did the Heritage version of the F150 for a year or 2.
      • 7 Years Ago
      Let us not forget Ford stores may actually still be selling leftover Five Hundreds alongside the new Taurus.
      • 7 Years Ago
      I think this either goes to show you the incompetence of the staff or the general apathy towards that particular product. In my opinion, if after six months a sales person screwes up a name, he should be fired on the spot. I don't agree with ford's name switching, but how incompetent do you have to be not to remember a name. What about engine choices? "uhhh.. i think this comes with a.. uhhh... inline 6... i think... maybe"
        • 7 Years Ago
        Everyone's so quick to jump on salesmaen. But, when they DO know more than you, it's still invoice!!!!!!! Salesmaen get paid on profit over $500 over invoice. So... PISS OFF! I'd say it just to piss people off. whoopdee shit, I lost a hundred bucks. Guess I'll get paid hours for blowin you out onto the street.
      • 7 Years Ago
      People! What's the big deal? A Ford is a Ford is a Ford!!! Crap cars are crap cars and crap cars are crap cars!!!!!--HELLOO???
      • 7 Years Ago
      Changing the name doesn't mean it's going to make a boring car more exciting.
      • 7 Years Ago
      Taurus or 500 doesn't make a bland car any more exciting to an auto enthusiast. Most folks on this forum wouldn't consider this car unless there was an 'SHO' appended to the end of the name (whatever it may be).

      If Ford wants to succeed in the bland automobile business then they need to focus on quality, fuel economy, safety, etc for the next 10 years to convince their target market they are a better choice than Toyota/Honda, etc. Alternatively, they can try to capture some sales by adding a little bit of excitement to the lineup.

      Otherwise, they can keep trying different names until blue in the face. How about Granada, Galaxie or Country Sedan?
      • 7 Years Ago
      You walk away from a car salesman when you know more about the car than they do? That's no fun. Messing with them is much more fun. Ask questions like torque, the size of the disk brakes, the size of the gas tank, etc. It's much more fun to watch a salesman squirm while getting to test drive the car.
      • 7 Years Ago
      I personally like the name "500" better than "Taurus". The fivehundred seems to connotate something more substantial and upscale than the rental car favorite for Hertz. I know it's just a name, but Marylin Monroe, Rock Hudson, etc. were just names too.
      • 7 Years Ago
      This kind of thing takes time like anything. Relax. If people want the car, they will buy it. Just because they got the name wrong is meaningless. Any informed buyer will know what's what. And even if they weren't informed are they not going to buy the car because it has Taurus instead of Five Hundred on the back???? Hmmmm...

      Salesperson: "Uh maam, this here is the new Ferd Five Hunder-red. Isn't she great?"

      Buyer: "But is says Taurus back here."

      Salesperson: "Uh oh, that's riiiiight. They changed the name and made several hunder-red improvements over the outgoing Five Hunder-red"

      Buyer: "Ah hah, the salespeople are lying to me!! It must all be lies, lies, lies. I will never buy another car from this dealership!!"

      Salesperson: "Dernit."

      Informed salesperson, isn't that an oxymoron?
        • 7 Years Ago
        Its like this at any sales job. Those who are professionals update their information constantly. Then there are those who think just because they're in a particular field that money is just going to fall in their laps.
      • 7 Years Ago
      Just call it the Taurus 500.
      • 7 Years Ago
      "Personally, when I'm shopping for a car, if I know more about the car than the the person selling it, I walk."

      Aren't you in the wrong field? I almost always know more about a given car than most of the dim with that sells them. Most car enthuiasts do. Even when I sold cars, I was always the point of reference for the competitors' specs.
      • 7 Years Ago
      Does it really matter? It's nothing but a fleet car, or a car designed for the elder crowd, (nothing against the older generation). This car has absolutly now style anyway, it's boring boring boring, so Ford's attempt to boost sales by renaming a car that had a decent history is playing on the ignorance of the general public. but that is what you have to do when you are trying to sell crap to the public.
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