Ford is learning change is not always a good thing when it comes to selling cars. Ford's dealers sold Taurus' for 20 years until the company ditched that name and began selling the Five Hundred. Until February, of course, when the Five Hundred became the Taurus again. At most dealerships.

Winding Road reports that CNW Marketing shopped around and found about 20-percent of Ford salespeople still trying to sell Five Hundreds instead of the revived Taurus. And another 60-percent of the sales team usually call it a Taurus, but occasionally let slip the old name.

We agree with Winding Road that Ford needs to get a handle on this. No matter how good the product, if your sales force can't even remember the proper name, how are the buyers supposed to? Personally, when I'm shopping for a car, if I know more about the car than the the person selling it, I walk. And if they can't get the name right, how am I supposed to believe them when they tell me the Taurus is the best car available? Come on folks, you've had six months to get used to Taurus rolling off the tongue, get out there and sell some cars.

If your Ford sales staff is having trouble keeping the two names straight, feel free to print our handy Field Guide to the Ford Taurus above.

[Source: Winding Road]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X