The rumor that the Cadillac DTS and STS will be nixed has officially been confirmed in an interview with the brand's general manager, Jim Taylor. Sales of both models are down for the year, and Taylor admits that one premium-luxury sedan will be developed to compete in the segment.
In the Automotive News interview, Taylor and his superior, Troy Clarke, GM's president of North America, also confirmed that a new entry-level model, designed to slot in below the CTS, is a distinct possibility. Both execs feel that Cadillac's brand image could sustain such a vehicle, likely to be priced in the $28,00 to $32,000 range.
No time frame was given for either new model, but Mr. Taylor also mentioned that a high-end, ultra-luxury flagship is still alive and well.
[Source: Automotive News – Sub. Req.]
- Sep 17th 2007 at 12:31AM
Cadillac replacing DTS and STS with one vehicle, entry-level model coming