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The Ford Focus is one of Ford's basic, popular models. For 2008, Ford is happily announcing a 35 mpg-on-the highway number for this year's Focus (unfortunately, that's down from 37 for the 2007 model UPDATE: Sorry, the new EPA system got me here. The 2007 Ford Focus gets between 29-33 mpg using the new numbers, depending on the version). Some people might be excited about the debut of the Ford Sync system for bluetooth cell phones and MP3 players, but I'm sure there are a plenty of AutoblogGreen readers who are more interested in a decent-mileage car that starts at $14,695.

One fuel-saver-friendly standard feature on the Focus, like on all other 2008 models, is a tire pressure monitoring system (TPMS). Even without this feature, the 2007 Focus was one of the few bright spots in domestic small car sales this summer. We'll see how the vehicle's new look and features will affect that popularity. I doubt the 30 pound weight decrease will affect sales, but every little bit helps when you're counting MPGs. Press release after the jump.

[Source: Ford]
2008 FORD FOCUS STARTS UNDER $15,000; DELIVERS NEW DESIGN, MORE SAFETY, BETTER FUEL ECONOMY AND SYNC

* Value Leader – 2008 Ford Focus starts at $14,695 and offers the best value in its segment along with an all-new design, fuel economy in the mid-30s and such available class-exclusive features as Ford Sync™ and factory-installed ambient lighting.
* Ford Sync™Debuts – as an industry-exclusive, hands-free way to use cell phones and portable music players using voice commands. Ford Sync™ comes standard on 2008 Focus SES models and is available on Focus SE models.
* Fun to Drive – Acclaimed Focus driving dynamics are further improved with new suspension tuning and chassis refinements. Improved NVH levels provide a quieter ride.
* New Features – Standard safety equipment now includes side air bags, side air curtains and tire pressure monitoring system. An audio input jack, tilt steering wheel and air conditioning are standard on all models. SIRIUS® Satellite Radio is now available.

SEATTLE, Sept. 17, 2007 – The new 2008 Ford Focus goes on sale this fall with a long list of improvements that make it better than ever, including 35 miles per gallon highway fuel economy and a starting price under $15,000.

The new Focus is redesigned from the inside out, is available as a sedan or new coupe body style, is 30 pounds lighter, 10 percent quieter, has 3 percent more horsepower, more safety features, exceptional driving dynamics and fuel economy better than many smaller vehicles. With a starting price of $14,695, Focus pricing is essentially unchanged from last year – even with the addition of new standard safety features like side-curtain air bags.

The Ford Focus also introduces two new factory-installed technologies: programmable LED-powered ambient lighting and Ford Sync. Sync is a Ford-exclusive technology developed with Microsoft that allows users to control most portable digital music players and Bluetooth-enabled cell phones using voice commands.

"The new Focus is arriving at exactly the right time, with consumer interest in both small cars and technology surging," said Barry Engle, general manager, Ford Brand Marketing. "With new a new design, great handling, fuel economy in the mid-30s and now Sync, we have something truly unique to offer consumers."

Cutting-Edge Technology

The 2008 Focus is the first vehicle to offer the company's industry-exclusive Ford Sync technology this year. Sync – a voice-activated, hands-free, in-car communications and entertainment system – fully integrates mobile phones and media players into the vehicle using Bluetooth technology and USB connectivity. It seamlessly integrates the Focus with the popular portable electronic devices of today and is updatable to support the devices and services of tomorrow.

Developed in collaboration with Microsoft, Sync will be offered exclusively on 12 Ford, Lincoln and Mercury vehicles this year. It will be standard on Lincoln vehicles and widely available on Ford and Mercury vehicles. In most cases, Sync will be included as standard equipment on high-series models from Ford and Mercury. On models where Sync is optional, it will be priced at $395.

Tapping the emerging trend of configurable lighting, Ford is making its ambient lighting system available to Focus customers as a factory-installed option. The feature lets customers set the mood inside the vehicle with subtle LED lighting in the cupholders and in the front and rear footwells. The driver or front-seat passenger can choose from seven different colors – red, blue, aqua, purple, white, green and yellow – by cycling through a dash-mounted switch.

Great Value

For the 2008 model year, an all-new Focus coupe complements the sedan model. Three trim series – Focus S, Focus SE and Focus SES – are available for both body styles. Base Manufacturer's Suggested Retail Price for the 2008 Focus S coupe starts at $14,695, while the new Focus S sedan begins at $14,995. SE models are an additional $1,000. All prices include a $620 destination and delivery charge. The top-of-the-line Focus SES coupe and sedan, with Sync standard, begin at $16,695 and $16,995, respectively.

All-new features on the 2008 Focus include a standard audio input jack for MP3 players, Ice Blue instrument backlighting, new wheel designs, along with Ford Sync and SIRIUS™ satellite radio. Newly standard features include driver and front passenger seat side impact air bags, side curtain air bags, tire pressure monitoring system and air conditioning.

Standard content on the 2008 Ford Focus includes:
  • 2.0-liter Duratec 20 4-cylinder engine (140 hp and 136 lb.-ft torque)
  • In states that have adopted California emissions rules, every Focus qualifies as a Partial Zero Emissions Vehicle (PZEV), meaning its tailpipe emissions are cleaner than some hybrids.
  • 5-speed manual transmission
  • Front-wheel drive
  • European-inspired suspension
  • Dual-stage driver and passenger air bags
  • Driver and front passenger seat side impact air bags and side curtain air bags *
  • Tire pressure monitoring system *
  • Audio input jack for MP3 players **
  • AM/FM stereo with single CD player
  • Ice Blue backlighting for instrument cluster and control knobs **
  • Air conditioning *
Available options include:
  • 4-speed automatic transmission
  • Ford Sync (standard on SES models and available on SE models) **
  • Ambient interior lighting system
  • SIRIUS™ satellite radio **
  • AM/FM Stereo 6-disc CD/MP3 player with digital clock
  • AM/FM Stereo 6-disc CD/MP3 player Audiophile system
  • Anti-Lock Braking System (ABS) with Traction Control
  • Power moonroof
  • Fog lamps
  • Front row heated leather-trimmed seats
  • Speed Control
* Indicates newly standard features
** Indicates all-new features

A new Deluxe Package also is available for the Focus SE series. It includes: heated side mirrors with chrome skulls caps and door handles; 16-inch Euro flange wheels; fog lamps; an enhanced European-inspired suspension with rear stabilizer bar; metallic instrument panel appliqué; bright cluster rings and other interior accents; a performance instrument cluster; four-way adjustable driver's seat; and chrome tip exhaust.

The 2008 Ford Focus is built at Ford's Wayne ( Mich.) Assembly Plant. It goes on sale this fall.

For more information on Ford Sync, please visit www.syncmyride.com.


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    • 1 Second Ago
  • 37 Comments
      • 7 Years Ago
      When people compare a 2008 model car to something from the 1980's or 1990's they just show how ignorant they are on what has happend with the emission standards laws. Not only has the government continuously upped the standard for emission standards for clean air, but this at the same time makes it more and more difficult to engineer a smooth running engine that uses US spec gasonline and at the same time that an american consumer will but based on the horsepower.
      A 1998 V6 or as one person mentioned a 1988 4 cylinder had very different emission standards and it was much easier to make those engines more fuel efficient.
      One of the single biggest reasons that automotive MPG numbers are so low is all of the power-robbing smog equipment that is installed on modern engines.

      Basically, you have two options:

      Dirty exhaust + High MPG.... or
      Clean exhaust + Low MPG
      The smog equipment in a modern vehicle can take anywhere from 50-80 horsepower from an engine, and has to burn more gas to do it!
      Granted, I think the exhaust SHOULD be clean, but you will lose fuel efficiency to do it. period.
      If you are to make comparisons, then make it with a 2008 buick or a 2008 model anything with a V6 or a V8 and use the STATED miles per gallon from the manufacturor.
      I agree with the one poster that said people will get a good MPG's on an extended trip in ideal conditions ONCE in their 80's or 90's vehicle and from that point on, they will tell everyone that is the MPG that they get. Ofcourse it's just sillyness and almost makes you wonder what other "defficiencies" they are trying to make up for when they start with the "well I get 52 miles per gallon with my 92 lincoln continental" LMAO!
      So first is the ignorance of why new cars get less MPG's that cars from a decade ago, and 2nd is the glory claims on how their V6 or V8 get 40 mpg!
      Answer - try educating yourself a bit on how current emission standards have affected MPG's negatively.

      2nd - Understand that this is 2008, not 1998, not 1987. Your idiotic concept that milleage should be getting better and better when we keep making our emissions standards more and more strict while simultaneously even small cars are getting more and more heavy (because of all the increased equipment that used to be considered extravagant 10 or 15 yrs ago but now is considered essential).

      You don't like the way things are going? Next time you vote, support candidates that will allow for oil exploration and extraction in the US and that are for building new refineries here. And vote against extremist candidates that keep passing new laws making the emission standards even more strict. Then gas will get cheaper and MPG's will go up.


      • 6 Years Ago
      I do own this car....just bought it and have put 2K miles on it this month. I easily get COMBINED mileage of 36.....COMBINED... and its an auto. 80% of my driving is on country roads.

      Im taking her on a 1400 mile road trip to see how she does. Got no doubts ill see 45MPG. I love my car. Very roomy and very quick. Its wonderful
      • 7 Years Ago
      Pretty underwhelming. I have to drive a fugly Focus to get 35mpg? Screw that.
      • 7 Years Ago
      35mpg is better than the 2008 Honda fit, which is listed as a best of 34 mpg, which is also a 5 speed and only has 109 horsepower. I say the focus wins.
      • 7 Years Ago
      The Ford Focus 1.6 TDCI is rated at 49 mpg US in the European cycle - but they have a new super-economical model called Focus ECOnetic with the same engine, but some aerodynamic tweaks and taller gearing.

      It gets 55 mpg US.
      • 7 Years Ago
      Uh, 35 mpg highway is pretty damn good from this car. I know. I own one.
      • 7 Years Ago
      For all you people saying older cars got better mileage, you are neglecting the emissions of those older cars. I don't know how you pp can call yourselves green when you only consider mileage and not emissions.
      • 7 Years Ago
      You guys are nuts. Focus is rated at 35, Corolla at 37, Civic at 34, Mazda 3 at 32. I don't exactly see a great range of variance here. Plus Focus has a larger engine then both the Civic and the Corolla. My 2005 is rated at 29 (automatic) under the 2008 system and I get about 34 MPG in the summer. That means in the new Focus I should get wopping 41 MPG. Not too bad I say.
      • 7 Years Ago
      Big whoop. An '83 Renault Alliance got 37 hwy. My 260hp Saab 9-5 wagon gets 32-34 on the highway. This is basically appalling for a 2008. Yeah, yeah, yeah... I know every piece of modern safety equipment somehow adds 100lbs compared to cars from 25 years ago.. except how can a big heavy wagon practically tie (my real-life figures, albeit) with a light, tinny Focus?
      • 7 Years Ago
      The fuel economy on the 2007 Ford Focus, using the NEW standards that presumably will be applied to the 2008 Ford Focus, is 33mpg.

      If the 2008 Ford Focus gets 35mpg, then it's a 2mpg improvement. Yay!
      • 7 Years Ago
      New owner of a 07 Civic EX Coupe 5spd. I am getting 35 miles per gallon on my commute. Its a 26 mile commute with a mix of 35,45, and 55 mph roads. I also have both country and city mixed in there.

      The EPA ratings (not the new ones) state 30 to 38 for the manual shift. Frankly I am more than happy with my mileage having traded from a crossover that got around 21 for the same commute. My 05 G35 got 21 as well (6 spd) but sucked premium fuel
      • 6 Years Ago
      A 1998 Buick Riviera getting 32 mpg? I think we have some story tellers here. Maybe going downhill with the engine shut off...Even the actual road test articles said that the mileage for a 10 year old Riviera under perfect conditions would be 16 mpg city and 25 mpg highway! www.edmunds.com/used/1998/buick/riviera/17133/specs.html
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