The Jeep Wrangler
, and Patriot
are helping Chrysler defend its market share in a declining sales environment. Between these new models and incentives on Dodge and Chrysler vehicles, Chrysler has managed to stay 0.1% ahead of the market's year-on-year drop in sales. The Wrangler Unlimited is proving a noteworthy boon, helping lift Wrangler sales by 71% year-over-year. Steve Landry, Chrysler's EVP of North American sales said, "The four-door has really created a halo effect for the Jeep brand, bringing people into the Jeep showrooms and it has improved our two-door sales."
Although Chrysler-brand vehicles lead the way among the Big Three in incentives, Jeep has placed little reliance on them. The numbers mean that Chrysler's market share has actually improved a tiny bit, from 12.85% to 12.86% in the US. It's a minuscule improvement to be sure, but for a company that has been through the wringer over the past few months (years, some would say), it's still a great statement.