
Click the image above for a host of live high-res pics of the BMW 1-series.
Of all the vehicles that made their debut at this year's Frankfurt Motor Show, one will likely have more impact on North American enthusiasts than any other. The BMW 1-series is outfitted with nearly everything your average motorphile could want: small size, big power, front-engine, rear-wheel-drive, 50/50 weight distribution -- the list goes on and on. That's why, rather than rattling off a few sentences littered with a handful of jokes and statistics, we wanted to spend a bit more time on the 1-series, much the way you would if you had attended the show.

BMW had no qualms about making the connection to the 2002 when presenting its newest entrant into the 1-series lineup. The presentation included the stereotypical short-attention span cuts that went back and forth between details shots of the crimson coupe and film of the 2002 running in countless motorsports events. Once the show was over and the crowd dissipated, we took our time for a long walk around the 135i model, one of two that were on display.
The styling language of the new 1-series coupe is more attractive in person than the press shots (and even ours) would indicate. Whether or not you're a flame-surfacing fan will likely dictate if you're partial to the coupe's angular front end and dramatic swage line running the length of the car. BMW chose a deep red for the 1's launch color, and it's striking enough, in an understated way. There was a jet black 123d on hand as well, but it held less visual cachet than the 135i on its right.
Size wise, it's comparable to the E36 3-series coupe, coming in at 172 inches, versus the previous generation 3-series coupe at 174 inches. Size is probably one of the defining characteristics of the 1, but for cash-strapped buyers (or bloggers) it deserves mention that a second hand E36 M3 could be had for well under half the price.

After a number of hyper-obsessive laps around the car to take in details and snap photos, we finally lifted the handle on the driver's side door and slid into the 1's mildly bolstered black leather throne. The quarters inside are hardly cramped, but this is coming from a blogger who is 5' 10" and just over 140 pounds. We'd guess that a few super-sized frames might find the 1-series to be a little cramped, and may be better suited upgrading to the marque's (former) entry-level offerings.


Regardless, once you've gotten the seat adjusted to your liking, everything important falls to hand immediately. The steering wheel is suitably chunky and the six-speed shifter is easily at the ready with only a few inches of travel from the 3-o'clock position. The gas and brake are perfectly placed for some pre-corner heel-and-toe action. The gauges should be an easy read, as will the iDrive display that pivots back from the middle of the dash to reveal a right-sized screen. Climate controls are easily accessed and the passenger side co-pilots should be in good shape after a long journey. Those unfortunate enough to get stuck in the back seat are another matter. We've seen worse, but we've also seen better – make sure that if you're taking friends along for a trip, it's just to pick up some groceries or for a quick dynamic sample of the turbo'd three-liter mill. The aforementioned groceries shouldn't be a tight squeeze in the trunk, as it looks to provide ample room for a few pieces of luggage or maybe even a couple of tires and wheels for a track-day excursion.
Until we get behind the wheel of either the 128i or 135i, there's not much more we can report. But if there's any manufacturer that can do the FR layout, it's BMW. And judging by what we've seen so far, the 1-series could be the driver's delight of the decade.














Reader Comments (Page 1 of 3)
seoultrain @ Sep 14th 2007 2:24PM
Nice writeup and photos. Hopefully the car shown won't be upwards of $35k, but this is BMW, so we should prepare ourselves.
Mike @ Sep 14th 2007 3:00PM
Starts at $29,990 according to web rumors...
seoultrain @ Sep 14th 2007 3:13PM
well, seems like the 128i starts sub-$30k. If that's the case, the 135i pictured (i see full leather and iDrive) will be pushing $40k
Johnnie @ Sep 14th 2007 4:00PM
That is WAY too much for that car.
Sorry, this car will be a flop at that price.
Szyszek @ Sep 14th 2007 2:28PM
Does anybody know how much dino juice will this thing drink?
nick @ Sep 14th 2007 3:35PM
Probably similar to the current 3-series, since they share engines -- 18/28 for the 328i, and 18/26 for the 335i by the "new" EPA ratings. The 1-series is only a couple hundred pounds lighter, so you'll maybe see a 1-2mpg improvement.
For the amount of power the turbocharged 3.0L I6 makes--there is torque just everywhere--the fuel economy is incredible.
UH2L @ Sep 14th 2007 3:52PM
Fuel economy tests for cars are done using weight classes so if it's only a couple hundred of pounds lighter, it would only test one 125 lb weight class lower. So, the sticker might not show more than a 1 mpg improvement. In real driving though, you might squeeeze out a couple of mpg extra. This is all true assuming the gearing and tuning stays the same as the 3 Series.
I just can't get over the looks of this thing though. It looks like it was meant to be smaller, but they had to cram stuff inside so it has those weird bulges and contours. For the record, I do like the 3 Series design.
Alex @ Sep 14th 2007 2:31PM
...
I am calling BS on the 50/50 weight distribution claim. Even the longer 335i with lighter plastic front fenders is has 51.4% up front.
The 135i will be even more nose-heavy.
...
Toy Yoda @ Sep 14th 2007 3:13PM
50/50 is a marketing gimmick... I think. Every BMW weight distribution that I have checked through magazines never had 50/50. They were off by 4-5%, and the nose was always heavier. Granted, I haven't checked many models. However, BMW seems more balanced than MB or Audi. Hence, I think the Bavarian Marketeers claim 50/50.
*Shrug*, butt-heavy cars are closer to the ideal weight distribution anyways.
sk @ Sep 14th 2007 2:33PM
$35k for an updated Mini Cooper, I hope it comes in way under $30k.
John Ellenich @ Sep 14th 2007 2:35PM
If this is is even close to $30k, I think I'd rather have the GTI for $5k less...more practical and looks just as nice. Maybe the handling isn't as good, but in a small car (for me at least) practicality is ahead of performance (only slightly though).
Maestro1 @ Sep 15th 2007 9:38AM
The RWD Corolla is coming back for 2009 as the AE86 platform is being resurrected. Not sure if its going to take the Corolla name again.
This thing looks way too nice to be a Corolla, and is way too expensive at that! I'd love one in a Deep Blue if I could afford it...
waiownsyou @ Sep 14th 2007 2:36PM
This is just a European Corolla on steroids
djSyndrome @ Sep 14th 2007 2:51PM
So Toyota's making RWD Corollas again?
sw @ Sep 14th 2007 3:00PM
I can only wish Toyota would make rwd corollas
Mike @ Sep 14th 2007 3:01PM
Obviously you've never owned a BMW...
John R @ Sep 14th 2007 2:44PM
I had a feeling about those backseats...But, if one is in the market for something like this you are not really worried about the backseats.
If I were considering a 350Z brand new, I would probably want to check this out.
pedro @ Sep 14th 2007 2:44PM
Umm, sk...last time I checked, the Mini Cooper was not a rear wheel drive coupe with 230-300hp... This thing is nothing like the cooper, which is the reason BMW sells both.
This car is actually smaller than the fantastic BMW E30 series! The old 318is measured at 175 inches. The 1 is 4 inches wider. The 128i really could be considered a direct successor to the E30 318/325is!
SteveinVT @ Sep 14th 2007 3:09PM
I drive a 07 328xi coupe and I have to say I will be thinking about the 1-series when it comes to trade in time. For me, BMWs are all about engines and handling. So less weight, means move of both of the above. If I can get it for 30-32k for a 135i, I'll save enough to keep an old Subaru around for the really bad winter months here in VT.
jg @ Sep 14th 2007 3:21PM
Only the 128 will start under 30k. 135 will start at least mid 30's and won't have many optiosn to choose since the 'base' model will have most options standard. Including 6 piston calipers up front and 4 piston rears. From what I've read every 135 in the US will have the M package.
This car won't be cheap, its a bimmer. You want a cheap bimmer move out of the US.