• Sep 14, 2007
Chrysler's efforts to develop more environmentally-friendly vehicles have been distinctly overshadowed by the drama of their divorce from Chrysler and that 800lb green gorilla called Volt. New CEO Bob Nardelli is continuing to shake things up, though. Just a week after hiring Jim Press away from Toyota, Chrysler has set up a new group called ENVI.
ENVI is a skunk works project that will focus on the development of electrically-driven vehicles for Chrysler. It'll operate semi-independently within Chrysler to bring together all the technologies that are being worked on in various corners of the Auburn Hills tech center. Lou Rhodes has been appointed President of ENVI and he will report directly to Product Development VP Frank Klegon and Purchasing chief Simon Boag. The Chrysler press release is after the jump.

[Source: Chrysler]
Chrysler LLC Creates ENVI

Nardelli, LaSorda Announce New Chrysler Organization Focused on Electric-drive Vehicles
  • ENVI to focus on electric-drive production vehicles and related advanced-propulsion technologies
  • Lou Rhodes appointed President - ENVI
  • Frank Klegon and Simon Boag to serve as co-chairs for new organization
Auburn Hills, Mich., Sep 13, 2007 - Chrysler LLC announced today the creation of ENVI -- a new organization responsible for bringing electric-drive vehicles and related advanced-propulsion technologies to market. Lou Rhodes has been appointed President -- ENVI.

Rhodes will report to Frank Klegon, Executive Vice President – Product Development, Chrysler and Simon Boag, Executive Vice President – Procurement and Supply, who will serve as co-chairs of ENVI.

"The creation of ENVI allows us to focus on the development of a new generation of environmentally responsible Chrysler, Jeep® and Dodge vehicles," said Robert L. Nardelli, Chrysler Chairman and CEO. "Under Lou's leadership, ENVI will develop electric-propulsion vehicles that will provide customers with more fuel-efficient vehicle options."

Prior to being named President of ENVI, Rhodes served as Director – Advance Vehicle Concepts and Innovation, leading Chrysler's strategic program verification process in the early stages of development, architecture and platform strategy. Rhodes' prior background includes numerous assignments in Chrysler's Advance Vehicle Engineering organization and Product Design Office. He joined the company in 1993.

With a focus on creating energy-efficient vehicles, ENVI will be located within the Chrysler Technology Center (CTC) in Auburn Hills, and will be comprised of a team of specialists in engineering, portfolio management, modular architecture, manufacturing, and procurement and supply.

"ENVI will operate as a 'start-up' with an entrepreneurial environment," said Thomas W. LaSorda, Vice Chairman and President. "The organization is empowered to leverage the vast resources within Chrysler to develop appropriate solutions quickly. The unique structure will facilitate a speed-to-market development process, employing innovation in all aspects of the business and exploring new and unique ways of engaging target customers into the production development."

Chrysler LLC, headquartered in Auburn Hills, produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2006 were 2.7 million vehicles. Sales outside of North America were the highest in a decade with an increase of 15 percent over 2005. On the heels of the company's record product launch year (Chrysler launched 10 all-new vehicles in 2006), the company plans to extend that streak with eight all-new products in 2007. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Commander and Dodge Charger. The Chrysler Foundation, the company's philanthropic arm, gave $23.6 million in grants in 2006.


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    • 1 Second Ago
  • 9 Comments
      • 7 Years Ago
      Let the Press Releases begin. If Chrysler can do at least one PR a week talking about environmental efforts and hybrids maybe 1 in 10 people will believe them.
        • 7 Years Ago
        More then that will believe them and that is what selling cars today. They just have to add more airbags as well and they will have a winner in the consumer eyes. Green/safety is on the hot sellers list.
      • 7 Years Ago
      I work for a Green Company that specializes in water treatment: Softeners,Filters, radon removal,arsenic removal, etc. etc. I just get bent at people that want it now and do not realize how far we have come. When I was 14 we were told how bad the environment was, and it was. Now I am 57 and things have changed. No lead in gas or paint, no dyes and heavy metals being dumped in streams, less land fills and more recycling, No private dumps and burning trash cans in your back yard. This is what has happened here in the USA and I could point to many more improvements. I would get more excited about these industrial giants overseas that are going through their industrial revolution and becoming super polluters. I heard every couple of months China develops a new city the size of Manhattan.
      • 7 Years Ago
      Howard, the caps lock is on the left side of your key board. Unlock the caps. Capitals indicating your SHOUTING.
        • 7 Years Ago
        Maybe he was shouting. He wanted the Moonbat Greenie weenies out there to know that there are other automobile companies besides Volvo, Saab, and Land Rover that know something about engineering. Maybe even Chrysler LLC can do something about Icky Environmental Climate Change Stuff. Even if they waste a ton of cash trying to combat a natural occurance, at least they tried and that's what's important. When you guys take the recycles out to the curb, please don't scuff the paint on the Rover!
      • 7 Years Ago
      >>> Kudos to Chrysler for the effort.
        • 7 Years Ago
        IF YOU'LL LOOK AT THE HISTORY OF THE AUTOMOTIVE INDUSTRY IN THE U. S. YOU'LL REALIZE NO MATTER WHAT NEGATIVE COMMENTS YOU'VE SEEN OR HEARD OVER THE YEARS CHRYSLER HAS LED THE WAY IN INOVATIVE IDEAS FOR SAFETY AND PERFORMANCE! MAYBE NOT IN STYLING ALTHOUGH I'VE OWNED JUST ABOUT EVERY MAKE OF AUTOMOBILE SOLD IN THE U.S. AND I ALWAYS COME BACK TO CHRYSLER FOR AN AUTOMOBILE THAT WILL STAY WITH YOU!
      • 7 Years Ago
      @ blogged to death -

      you can fool some of the people all of the time. And those are the ones you want.
      • 7 Years Ago
      Well Lou Rhodes has that soft putzy face that greenies like and since portraying a soft putzy image is at the heart of "going green" Chrysler is on the right track.