Filed under: Frankfurt Auto Show, Sports/GTs, Supercars, Aston Martin, Lifestyle
Own an Aston Martin DBS, get a watch... for another $34,500
Click image to view the high-res version, the DBS gallery
The Aston Martin DBS is one exclusive, expensive ride, with only 500 copies of the $250,000 car scheduled to be made each year. To up the exclusivity factor while also giving deep-pocketed DBS owners the ability to play James Bond, Swiss watchmaker Jaeger LeCoultre has designed a very exclusive chronograph strictly for DBS owners. The AMVOX2 chronograph has over 400 parts and costs an absolutely stunning $34,500. The timepiece, which is limited to 999 grade 5 titanium editions and 300 more exclusive Rose Gold wrist jewels, can actually open your DBS for you. Spending $35k on a good looking watch so you don't have to carry a key fob seems drastic to us poor folk, but when you've got money to burn, it's nice to pony up for items that are at least functional.
While the exclusive chronograph is an impressive piece of Swiss engineering, the best part of the equation is that the watch will likely never lose its value, and owners will undoubtedly be rewarded handsomely if they ever try to sell their prized bauble. Funny thing about a watch with 400 parts: when an autommaker over-engineers a part with too many components, it leads to more recalls and lower resale value. In a Swiss watch, a bunch of fancy parts makes it worth 1,000 Casios.
[Source: Auto News (subscription req'd)]
Gallery: 2008 Aston Martin DBS
Reader Comments (Page 1 of 1)
McLarens 2:15PM (9/13/2007)
ummmm....
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SPG 2:16PM (9/13/2007)
Or the key fob on your used ten grand early 90's Corvette could do the same.
GM did offer that right?
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James 2:18PM (9/13/2007)
This is quite old:
http://www.sybarites.org/2007/08/17/jaeger-le-coultre-amvox2-dbs-edition/
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Bob-o 2:32PM (9/13/2007)
Maybe some people would consider it if it didn't look like a Swatch that you could buy for $40.
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Mike 3:09PM (9/13/2007)
Jaeger LeCoultre are the best watches in the world. You are paying for the mechanicals. While the look of this watch is interesting and not for everyone, it's styling was probably inspired by AM and geared toward their clients. Other Jaegers look much more traditional.
I don't doubt they will sell all 1,399...
Seminole 3:28PM (9/13/2007)
It can unlock the car????!!!
That makes it completely worth it to me, just for that coolness factor. Lets face it, if someone is buying a DBS, they can afford this watch too.
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Mike 3:42PM (9/13/2007)
That's what I think too. If I had loads of money laying around, this would be a necessary accessory.
I would like to see someone make a DIY keyless start and dongle...maybe MAKE can do it?
Thunder 3:39PM (9/13/2007)
Hmmm....
Watch or EVO, watch or EVO...
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Tsunami Racer 8:49PM (9/13/2007)
well, you can't wear an evo on your wrist, HA!!
the Jaeger LeCoultre is alot slower than an evo though. the evo can do 0-60 in 4.5 seconds. the Jaeger does 0-60 in... well, 60.
PuffyC 3:43PM (9/13/2007)
So you could have one brand new DBS or seven of these watches. Yea, that's worth it. Well, it probably will be to Britney and 'Fiddy'.
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dewfish 8:22PM (9/13/2007)
It sounds incredibly childish to hear someone whine and bitch about random celebrities on a car website. You should take the celebrity gossip and trash talk over to entertainment weekly or the people magazine website. It really sounds pathetic. They are rich, you are not, get over it.
Maestro1 3:54PM (9/13/2007)
While cool, I think it would have been much more practical if this worked like a fastkey/keyfob in which you could press a button and open and lock the doors and as long as you wore the watch inside the car you wouldn't need the key. An extra button which automatically opens the driver door for you wouldn't hurt either.
It does cost $34k after all...
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chad.dawkins 5:55PM (9/13/2007)
I don't see how you could buy a DBS and not get this watch. The fact that key fob is built into the watch makes it seem even more "James Bondy"
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RicardoHead 9:03PM (9/13/2007)
35K is about 350 hookers in Vegas.
I'll take the hookers, you keep the watch, thank you.
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Jonathan Fung 10:41PM (9/13/2007)
Great example of a product with low price elasticity of demand.
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Hulkster 7:40AM (9/14/2007)
They should give you the watch for free if spending that kind of money on a car.
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DCragTop 8:00AM (9/14/2007)
What time is it?
Ahhh...it's.....Peanut Buttah Jelly Time! Peanut Buttah Jelly Time. Where he at? where he at?
Sorry....lost track of time there for a minute.
Carry on.
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Jason 12:02PM (9/14/2007)
This car is amazing as is the watch.
http://www.professionalwatches.com/mt/mt.cgi?__mode=view&_type=entry&id=594&blog_id=1&saved_changes=1
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