• Sep 12, 2007


Shell's PR people appear to have a handle on how best to exploit the company's relationship with Scuderia Ferrari. Whether it's the spine-tingling spot that depicts historic Ferrari grand prix cars running on the streets in famous locales, or the very amusing "What will Schumi do next?" series (there were two spots), the videos offer a pleasant respite from the daily grind.

Today we got word that Shell's back at it, and its new viral video star is Ferrari driver Felipe Massa. In the spot above, Massa's diminutive Fiat leaves a pair of musclecar drivers speechless, and in the one we've pasted after the jump, Felipe interacts with customers at a gas station via a hidden camera/closed-circuit TV setup. His challenge to them: imitate the sound of a racing Ferrari. Suffice to say, Michael Winslow's career is secure.

[Source: Shell via YouTube]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 4 Comments
      • 7 Years Ago
      I can't even like that one out of pity.
      • 7 Years Ago
      What's a Felipe Massa?
        • 7 Years Ago
        You must be crazy!!!!
      • 7 Years Ago
      Usually, F1 "pseudo-ads" are pretty funny. That one was pathetic.