Shell's PR people appear to have a handle on how best to exploit the company's relationship with Scuderia Ferrari. Whether it's the spine-tingling spot that depicts historic Ferrari grand prix cars running on the streets in famous locales, or the very amusing "What will Schumi do next?" series (there were two spots), the videos offer a pleasant respite from the daily grind.

Today we got word that Shell's back at it, and its new viral video star is Ferrari driver Felipe Massa. In the spot above, Massa's diminutive Fiat leaves a pair of musclecar drivers speechless, and in the one we've pasted after the jump, Felipe interacts with customers at a gas station via a hidden camera/closed-circuit TV setup. His challenge to them: imitate the sound of a racing Ferrari. Suffice to say, Michael Winslow's career is secure.

[Source: Shell via YouTube]