• Sep 12, 2007


Click on the above photo for more hi-res pics of the Blown Tire Reventón

As many commenters have noted, the Spanish name of the million-euro Lambo, Reventón, is a bit of a surprise. The accent over the 'o' changes the stress, but it apparently doesn't change the meaning of the word in Spanish: blown tire. As one reader wrote, not exactly the right name for a car you plan on driving at 300 KPH. Yes, Reventón was the name of a bull that killed a toreador, like Murcielago was the name of a 19th century bull. But "murcielago" also means "bat" in Spanish, and "espada," also Spanish, means "sword."

In fact, Spanish seems to be the language that comes up most frequently in these delicately-named situations. Nissan made a car called the Moco, which means "snot." Chevrolet made the Nova, which, of course, means "no go." Mitsubishi still sells an SUV called -- not in Spain -- the Pajero, which means "wanker" in the, uh, more literal sense. Then there was the Mazda Laputa, which we can't get into on a family web site. Same goes for the Lexus LF-A, which caused one wide-eyed Spaniard we know to say "They need to change that name."

As other commenters have noted, none of this is really going to matter with a million-euro car that only 20 people will get to buy. But the debate is still fun: if there were a car called "blown tire" in your language -- even if it was named after a championship-winning something-or-other -- would you want it?

Thanks to everyone who brought this to our attention in the comments!



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    • 1 Second Ago
  • 56 Comments
      • 7 Years Ago
      Along the same lines, though not technically car related, Taco Bell's Burrito is supposedly not named the same in Spanish speaking countries because who would want to eat a "little donkey"?
      • 7 Years Ago
      I love this car and bizarrely I think it is one of the best car names ever! It evokes an image of this snorting Bull sticking the finger up at the Veyron with its fish face and fat arse!

      • 7 Years Ago
      At least Mazda is in safe waters, naming their cars with nothing but numbers. Wait a minute. This just in ... apparently "6" means "anus" somewhere in southern Uganda.
        • 7 Years Ago
        haha i like u, u make me laugh. cant really go wrong with putting a number after ur name in order to name ur cars. high five my soon to be mazda3.
        • 7 Years Ago
        naming your car with a number can be bad. 4 in chinese apparently sounds the same as the chinese word 'die' and 14 'sure die'. You're unlikely to see a Mazda4, at least in China.
      • 7 Years Ago
      Yes they did. So-so bumper redesign at 1,000,000 premium? So much hype about absolutely nothing - any half-decent after market shop will do a better job for 1/50 of the Lambo price.
      • 7 Years Ago
      So, if "Reventon" means party. The lucky few that own the car will be called "Reventados"?

      Reventado/a = party boy/party girl
      • 7 Years Ago
      Let me pass my thought's off to Dr. Cox:

      http://www.youtube.com/watch?v=2udJdWVa1Fw
      • 7 Years Ago
      I think someone is going to have a "Reventón" in his head after reading this!! lol
      • 7 Years Ago
      You're bound to run into some trouble somewhere around the world when naming a car. Any swede here that remember the Honda Fitta? "Fitta" is a common slang for "Vagina" in swedish. The newspapers had a field-day coming up with slogans for that car I tell you. It was renamed Honda Jazz after that.
      • 7 Years Ago
      better than snot...
      • 7 Years Ago
      Well, if the car looks like a reventon, I would buy it if it was named "I am a whore", and I had an extra million euros to spend.
        • 7 Years Ago
        sorry, I meant "I am a dirty little man whore"
      • 7 Years Ago
      I'm a Puertorican and in Puerto Rico and mexico "Reventon" doesn't mean a flat tire, instead in Mexico it means party and in Puerto Rico is often used as an expression when falling down.
      • 7 Years Ago
      If I had one million, I wouldn't mind the name.
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