• Sep 11th 2007 at 2:05PM
  • 35

Toyota did so well for so long with its sports cars and sporty cars that it's a wonder they gave up the market. Now it seems they're asking themselves the same question. Kazuo Okamoto, executive VP of R&D, said the company wants to try sports cars again, citing the need to build "more appealing products" with a dash more "fun to drive" factored in.

Now that the MR2 is officially retired, it is difficult to believe that Toyota will leave its sports car cred (and cash) on the table for Lexus to mop up. While not admitting any concrete plans to build such a car, Toyota's been teasing folks with the FT-HS since it was revealed at Detroit earlier this year. If they actually do turn it into a Supra -- and a hybrid one at that -- we, for one, would be delighted to see something slow down the Camry-ization of Toyota's lineup.

[Source: Auto Week]

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    • 1 Second Ago
      • 8 Years Ago
      "More appealing products" and this is what they came up with, guess what, you missed it Kazuo.
      • 8 Years Ago
      You can see the family resemblance with the new IQ concept earlier today. Maybe the IQ is fleshing out some new design language for this new car.
      • 8 Years Ago
      i still find this just downright f'ugly
      • 8 Years Ago
      You guys make it sound as if this is new... this concept is old already..

      and for Toyota :

      Now is the time to bring back the Supra ! Not tommorow.. TODAY !!!!
      • 8 Years Ago
      The front end looks a little "extreme", but the rest of the car looks appropriately wedgy. When some of their faster vehicles are the Tundra and the V6 Rav4, they really need to come up with some legitimately sporty cars.
      • 8 Years Ago
      And I think they made a mistake by putting the sound system on the hood and not inside the car. Looks like they are going to a Bose.
      • 8 Years Ago
      I wouldn`t say that. McDonalds burgers aren`t that bad.
      I`d say they`re more like Burger King.
      • 8 Years Ago
      I'm saving up now, so if it comes I WILL buy one! Bring your Pontiacs, Fords, Chevys, Dodges, Nissans and Hondas down to the track... and I'll show you what the back of it looks like as I pull ahead... getting smaller and smaller!
      • 8 Years Ago
      Oh thats right, if a car doesen't have cues from has-been muscle cars, its ugly.

      Everbody thought Bangles designs were ugly. Seems like BMW sales are skyrocketing and every other company is copying his designs. But yeah, his cars are ugly. pffffft. watev.

      • 8 Years Ago
      Cars from Toyota are just as appealing as Burgers from McDonalds.
        • 8 Years Ago
        McDonald's is an American company and I can't see how you can compare Japanese equality with American junk food. Then, I guess people like you ......!
      • 8 Years Ago
      I'm one of the biggest Toyota fans out there. I have owned nothing but Toyotas and Lexus' since 1987 and I'm very happy with them. I've owned both MKIII and MKIV Supra Turbos. The latter with almost 1K hp. I'm also an avid car nut. I have a lot of friends who are the same.
      If I'm in the market for a sports car today and looking for a new car, I will not consider anything from Toyota, PERIOD. There is nothing in the line up that warrant the word "sports" be it Toyota or Lexus.
      A sports car to me, and almost all of my friends and aquantences, is very simple. Much more simple than any luxury car.
      A sports car must be either rear wheel drive or all wheel drive
      It must have a manual transmission. That means 3 pedals and I want to change the gears my self.
      It must have a high power to weight ratio.
      It must be modifiable.
      Lastly it must look sexy.
      Better part of the customers who consider a sports car is an enthusiast. Which means it's not a A to B car. The car need to have a "sole" and fun to drive.
      This car that is pictured is ugly, very ugly. When I look at this car there is not a thing that I feel other than looking at something else. There is no emotion or curiosity.. Nothing. I, also, don't think a sports car buyer considers the gas mileage of a vehicle. Having a hybrid drivetrain is a big big mistake in this car. If I have to talk to 10 people who drive true sports cars, gas mileage is some where near how often do I need to wash the car. It's not a consideration. Having a hybrid system in this car means it can't be modified. Toyota need to look at the last Supra to find out how many of them are modified. If they miss that simple point, there is no hope in seeing a true sports car from Toyota this time around.
      In it's current form, this car will be a failure just like the IS-F will be. I just hope Toyota start building some exciting cars but also hope that they actually have enthusiasts making decisions on it's engineering and appearance. I just hope...
        • 8 Years Ago
        Toyo definitely need something along the cues of the MKIV, it was, and still is a very sexy car, especially coupled with the 2JZ-GTE turbo. I'm sure Toyota can do better these days - this concept is absolutely unappealing, especially from the front.
      • 8 Years Ago
      Thanks god Toyota doesn't have a design team.
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