• Sep 11, 2007
click above image to view live high-res shots of the Ford Verve Concept

Ford of Europe's upcoming new small car will no doubt incorporate the automaker's "Kinetic" design language, and the Verve Concept is supposed to preview for us what it will look like. In fact, the Verve is really meant to elicit feedback that will ultimately shape the final production form. What's good or bad about the design? Sound off in the comments, as Ford is listening. For our part, while we've always been a fan of the "Kinetic" design language, the Verve takes those cues and cranks them up to 11, particularly on the front end with that gaping grille. The Iosis-inspired headlights are always appreciated, but on the wee tiny nose of the Verve they're a bit overwhelming. That said, we'd guess those elements would be toned down before it hits the showrooms, so there could be a very handsome production car hiding inside this concept.

We've also learned the Verve is the first of three concepts that Ford will be unveiling in various markets this year, the next two coming in Asia and North America. The one destined for North America will probably debut at the Detroit Auto Show in January, and we're betting it's the Fiesta Concept that will preview a production Fiesta for U.S. consumption in a few years.

Check out our live shots of the Verve in the gallery below and Ford's official press release after the jump.





PRESS RELEASE:

FORD VERVE CONCEPT HINTS AT FORD'S FUTURE SMALL-CAR DESIGN VISION

Ford Verve Concept – a bold and colourful concept car to be revealed at the 2007 Frankfurt Motor Show – gives the first hints of Ford's future small-car design vision.

The significance of the Ford Verve Concept is that it's the first physical evidence of the design direction for an all-new small Ford since it was announced earlier this year that the European arm of the company's global Product Development group is taking the design and engineering lead in creating a new small-car portfolio for major world markets. The Ford Verve Concept is the first of three concept vehicles which will debut in key regions – Europe, Asia and North America.

"Ford Verve Concept is presented here in Frankfurt as a bespoke concept car to generate reactions while our production plans are taking shape," said John Fleming, President and CEO of Ford of Europe. "Our Design team took an unrestrained approach to how our future small cars could look, and this eye-catching concept was one of the results. If we get the reaction we expect, I'm certain that the team will incorporate elements of this advanced design vision into our final production design. This will make the next generation of small cars from Ford very compelling indeed."

"Ford Verve Concept is clearly our most expressive form language yet," said Martin Smith, Executive Director of Design for Ford of Europe. "Bold, even radical, it demonstrates the dynamic possibilities for expressing Ford's kinetic design philosophy in a small car that is a chic, modern and individualistic statement for a sophisticated, fashion-aware generation."

Finished in rich colours and distinctive materials inspired by the world of fashion and cosmetics, the Ford Verve Concept was created by a team of designers from Ford's studios in Dunton, England, and Cologne, Germany.

A bold expression
Building on the kinetic design momentum of Ford's recent iosis and iosis X concept cars, and the more premium feel of production models like the new Ford Mondeo, the Ford Verve Concept is a bold expression of a small-car vision.

Martin Smith uses expressions like "precision sculpted", "agile muscularity" and "toned athleticism" to describe the full surfaces of its body shape, which are complemented by a sleek roofline and B-pillarless structure that lend an elegant, coupe-like feel of sophistication.

Its colour – a deep magenta red encapsulated in a tinted clearcoat for an even deeper glow – is a daring declaration of individualism and exclusivity.

"We wanted to make a bold statement about our vision for Ford small cars of the future," said Stefan Lamm, Chief Exterior Designer, Ford of Europe. "Ford Verve Concept symbolises our ambition to be a leader in small car design and create individual cars for individual customers, just as we have with the S-MAX and new Mondeo."

Given a wide degree of freedom to create the concept, the design team, including lead exterior designer Chris Hamilton, grounded their efforts in reality. Ford Verve Concept was created with an eye toward production feasibility.

Style and Energy in Motion
The concept's face is bold and sporty, yet friendly and engaging. The front of the vehicle is dominated by a large, inverted trapezoidal lower grille and a large Ford oval badge centred in the compact upper grille opening.

The lower grille features strong horizontal blades punctuated by a regular array of 'bullet' shapes that combine to create the visual effect of corresponding vertical bars. The lower grille and badge treatment are the Design team's intended signature elements to communicate the Ford design DNA in future products.

The bonnet shape is sculpted dynamically – toned and athletic but not overtly muscular. This feeling combines with the more pronounced, rearward-stretching headlamp units – inspired by Mondeo – to give the face of the Ford Verve Concept a friendly, open and inviting personality. The prominent headlamps feature two projector beams and a light-emitting diode (LED) array.

From the side view, the concept has the purposeful, cab-forward look of energy in motion. The profile is emphasised by the pillarless side window shape, the upper contour of which mirrors the body's curving upper contour line. This extends rearward from the angular A-pillar to marry the sculpted, semi-high-mounted, LED tail lamps – themselves sculpted to become part of the fullness of the body shape – and the car's integrated tailgate spoiler. These elements blend cohesively together and support the vehicle's panoramic glass roof.

A bodyside belt line adds to the dramatic array of shapes that lend a feeling of controlled tension. The wheel arches also communicate tension and muscularity – another signature of kinetic design.

At the rear, the lower diffuser with integrated centre exhaust outlet are central elements of a cohesive design that incorporates the encapsulated rear bumper and design accessories, like brushed aluminium accents on the lower edges of the fog lamps. The lower diffuser is formed of dark chrome, which provides a muted contrast with the deep magenta body colour to create a controlled expression of tension and suspense.

The 18-inch, 12-spoke, two-piece alloy wheel design lends even more drama to the car. The wheel design is light and airy, with a feeling of depth and 'three dimensionality' that draws the eye to the base of the spokes. Ford Verve Concept's low-profile tyres each feature a sidewall stripe that complements the rich body colour.

Other accents on the vehicle – evoking the way in which carefully selected accessories can complement fashions – include a subtle chrome bar in the door handles and similar use of brushed aluminium on the lower grille surround, the rear number plate surround and on the lower edge of the front fog lamps.

These combine subtly to signal a higher level of premium quality than that typically found in small cars.

"With a small car, for example a B segment car compared with a larger car, we believe we can play up – or amplify – key elements of the kinetic design form language," Lamm said. "It's not just a matter of copy-and-paste from one vehicle segment to another but rather how to interpret the philosophy for each individual car. You can clearly see this when you compare the larger iosis concept, the iosis X crossover and this new project."

Exploring the Inner Kinetic
The Ford Verve Concept is as dramatic on the inside as its exterior. From its boldly shaped surfaces and courageous use of rich colours and irresistible materials, the car has a playful sense of sophistication and fashion. It also pioneers new technologies that someday could be a production reality.

As Ford designers explored the possibilities for a future Ford small car, the wide latitude they were given helped them focus on applying the tenets of kinetic design to the interior of the new concept. As a result, the Ford Verve Concept repudiates tradition, especially in the architecture of the instrument panel, whose sensuous curves and full shapes make a typical, upright centre stack design seem distinctly old fashioned.

"This is a quantum leap in bringing kinetic design into interior design," said Niko Vidakovic, Chief Interior Designer, Ford of Europe. "This type of visual innovation, linking the form language of the interior so strongly with the exterior, is something we believe no other company is doing."

Pronounced sculpting characterises the upper instrument panel, created by the hands of Ford interior designer Tiago Diaz and supervisor Ernst Reim. Full surfaces and flowing contours on interior elements – especially the instrument panel and door panels – reflect the kinetic design elements on the exterior of the vehicle. These elements combine to create an enveloping feeling for the vehicle's occupants, contrasting the airiness provided by the panoramic glass roof.

New Aesthetic Inspired by Mobile Phones
The Ford Verve Concept was designed for the generation that grew up with mobile phones.

A predominant feature of the interior is the centre stack of the instrument panel. Aesthetically, it follows the curves and contours of the instrument panel shape, soaring up with an eye-pleasing winged effect to frame a large-screen, colour Ford Convers+ system incorporated in the upper dash. The Ford Convers+ system incorporated in the concept is the latest-generation Human Machine Interface (HMI) recently introduced in the Ford Mondeo. This alone indicates the level of sophistication incorporated in the Ford Verve Concept small-car vision.

Functionally, a key element of the centre stack design is the decoupling of the traditional elements of the entertainment system – the screen, control elements and the electronics. Separating these elements allowed designers to place controls and buttons for optimal ergonomic positioning in a design that resembles the logic of a mobile phone.

This new approach means that the Ford Verve Concept introduces a completely new aesthetic – a new approach to the form and function of interacting with underlying technologies. The unique architecture also embraces other key systems, including navigation and in-car phone controls.

Every button and switch was crafted with the kind of minute attention to detail that characterises good mobile phone designs. This system philosophy gives the Ford Verve Concept instrument panel centre stack a different feel than that of traditional automotive switchgear.

"A new generation of buyers raised with mobile electronic devices would feel right at home in this new automotive interior, one that exceeds the standards typical in the small-car segment," said Vidakovic.

The concept's heating/ventilation controls, highlighted in a lozenge shape at the midpoint of the centre stack, feature large twist dials which were inspired by the sculpture found in high quality power showers.

The centre stack structure flows into a centre console, which provides stowage areas, including a tray for a mobile phone or MP3 player as well as a large bin for a purse or shoulder bag near the handbrake.

"The centre stack is like the art gallery of the car," Vidakovic said. "The combination of the sculpture of the upper instrument panel, the rich interior colours and materials and the jewellery-like brightwork is very distinctive."

The primary gauges – speedometer and rev counter – are uniquely framed by binocular-shaped, short tunnels of brightwork which complement the centre stack and contrast the rich interior colours like a fashion accessory.

Ford Verve Concept's steering wheel is another work of sculpture. Its crash pad, sculpted of soft-feel material and framed in brightwork, provides a rich tactile and visual centrepiece for the Ford oval badge. The left and right spokes of the three-spoke design incorporate the toggle controls for the HMI system.

Rich, Harmonious Colours
From the instrument panel to the seats, the Ford Verve Concept is trimmed elegantly in a harmonious blend of magentas. Materials were inspired by the exclusive fabrics and leathers of haute couture, according to Ruth Pauli, Chief Designer, Colours and Trims, Ford of Europe.

"Colour plays an important role in emotionalising our products," Pauli said. "With Ford Verve Concept, we are striving for a very precise expression of a certain style. Expressive colours in the right harmonies and contrasts. Soft yet intense. Good materials like glove-leather that's beautiful to touch. These details are helping us bring a feeling of premiumness into the volume small car world."

The harmonies and contrasts of the concept are distinctive. The portfolio of materials used by Pauli, colour and trim specialist Ulrike Dahm and other members of the Ford Design Europe team include:

Deep burgundy leather for the upper instrument panel, contrasted in the lower area by a slightly green-hued black leather. The seats are covered in deep burgundy leather trimmed with electric magenta piping
Small elements of the interior – even control stalks on the steering column – reflect an attention to detail from the team inspired by the packaging of luxury cosmetics, which often incorporate sophisticated, expensive-looking details to convey brand appeal. Such small packaging requires the precise execution of every detail and the right expression, tonal quality and saturation of colours.

"Together, these elements combine to create a strong statement of consistency, harmony and quality that makes the Ford Verve Concept such a cohesive design statement," Pauli said. "It is this cohesiveness that will make this concept appeal to a modern, fashion-aware audience."

Gauging Public Reaction in Frankfurt
As product development of a new generation of Ford small cars continues behind the scenes, Ford of Europe is hoping to gauge public reaction to the Ford Verve Concept during the Frankfurt Motor Show.

European design chief Martin Smith said this and other opportunities in the near future for public feedback will be important drivers of the ultimate Ford small-car design direction.

"The Ford Verve Concept is a dynamic first public expression directionally of some of the thinking that will be contributing to the design DNA of our next-generation products. At this stage, we have had the freedom to be radically innovative, but I'm confident about the realistic possibilities for kinetic design to embrace this segment of vehicles."


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    • 1 Second Ago
  • 20 Comments
      • 7 Years Ago
      Another thing Ford needs to work on is offering full gauge packages for their sporty cars, along with Recaro seats, Momo or equivalent steering wheels and shift knobs, etc. Upgrade all of the touch points.

      People notice what they constantly touch and use all of the time, if it's cheap and/or *NOT* ergonomic they notice and are constantly reminded of it so much so that they assume the rest of the car is cheap too. At least make high quality sporty components available as an option.

      I know GM is guilty of completely dismissing a dramatically improved cylinder head design for the Chevy Cavalier that people would have paid money for. Unfortunately GM nixed the idea because they could save 25 cents per head by making it release from the casting mold more easily. If your bean counters are doing the same type of thing, stop it.
      • 7 Years Ago
      First off let me say it's nice to see Ford do something that's a little more adventurous in the styling department. I'd much rather see something that's a bit off target ,rather than, "You can choose any flavor you'd like, as long as it's Vanilla." After all if your definition of bold styling only consists of larger tacky Ford emblems, you're in trouble.

      It seems most manufacturers today offer dull uninspired styling that is so far removed from the original concept/design that the designer intended that it's unrecognizable from their original fresh intentions. If this is due to managements approval process, it needs to stop.

      Otherwise, and I'm speaking to most of the industry here, if it's your intention to supply us with tired and dull designs stop teasing us with concept cars that have no possibility of being produced. I understand that you want to make a dramatic impression at the car shows and study future design direction and cues. But if you won't and can't deliver as debuted, you're sacrificing your creditability for a few minutes of fame. Each year disappointed people move on and buy something else.

      That said the front lower grill makes this car looks like a minivan or crossover from the front, much like the Dodge Caliber (not good), though this does look a bit better. The scooped concave swath (front to back) on the door looks great but it doesn't blend with the wheel well flares.

      How about adding haunches instead so that the fenders look more like the 90's European Escort Cosworth, at least if you decide to make a sport version. Where are the masculine designs with the blistered fenders? Look at the old Dodge Conquest TSi, 2002-2006 Subaru WRX STi, Mitsubishi EVO, and Porsche 944 for examples. And make sure there's a manual 6 speed.

      Also, lose the chrome, it usually cheapens the look. The interior, especially the stereo controls look more like their trying to look "cool" than be easy to use with a quick glance while you're driving down the road. Besides, they look tacky. Maybe keep the red back-lighting but make them easy to read.

      Overall, stop being unimaginative and capitalizing on one specific design language like the Fusion grill and adding it to other vehicles. Dodge does the same thing and all of their vehicles look like trucks or minivans. Audi can get away with it because their grill design looks fantastic and carries over from one car model to the next extremely well, but using the same theme on cars, trucks, minivans, SUV's and crossovers just looks lazy.

      Also, why does it take years to add a simple feature like an mp3 auxiliary plug-in to an OEM radio?

      I've previously owned two Fords, but lately, besides the GT there hasn't been many cars offered for the enthusiast besides the Focus SVT and you killed that. The Mustang looks great but it's not something I'm interested in.

      How about bringing a rally car like the Escort Cosworth to the U.S.? If you guys read through these forums or car magazines at all you have notice people in the U.S. are begging for you to bring some of the great looking European Fords stateside. It's been mentioned here before, but why not bring those models over under the Mercury name if you're worried about the price being too high?

      One last thing, if Mazda can build a nice good looking sporty car, why can't Ford?
      • 7 Years Ago
      Hey guys, do ya think you can make that lower air intake/grille...EVEN BIGGER? (Please note sarcasm.)

      This vaguely resembles a Mazda CX-7...on a smaller scale, not a bad thing. But I do think the "greenhouse" could be a tad larger. Other than that? Looks great.
      • 7 Years Ago
      lots of good comments above. but if i had to offer a short answer, BRING IT.

      even as is, 1) it brings a better offer for a B-level vehicle from a US mftr. 2) it will force Ford to better the Focus offering.
      • 7 Years Ago
      amen to everyone above. but here's my .02

      nix the small chrome stripe/minigrille right below the hood. then, modify the "gaping maw" (i should patent that term, in case it becomes someone's design scheme in a few years) to take up a bit of that space.

      just like the focus hatchback (r.i.p), there's a bunch of room above the rear tires before you hit any character line or aggressive bulge or, well, anything. fix that, somehow. no, i don't know how, that's your job. wait, no, that's ford europes job. not yours, ford america! not yours! no touch!

      can you imagine how FUGLY this thing would look with the chrome bar treatment?!?!
      • 7 Years Ago
      I am a disillusioned Ford fan, so I have problems believing they are listening.

      If they are listening I'd be able to choose a new Ford Mondeo at my dealership here stateside, or in 2 years I could buy a Kuga. Instead I get a Fusion or Taurus or Escape. Will I see this Verve here on the streets of Austin? .... maybe if it has Mexico plates because Ford actually offers Mexico some better european products that they think I as an american am too stupid to want.

      Ford, Mullaly, if you are listening - give me something exciting to buy from you here in the states or you will lose yet another customer who was once a fan. Tell whoever in Detroit is jeapardizing your corporate future for their internal politics to suck it because the future of your north american business is now on the line (as evidenced by your endless sales and market share declines). When Ford fans like me are dismissing your offerings and feeling insulted - you have a real problem.
      • 7 Years Ago
      Really sweet car, I want to see it in another color.
      • 7 Years Ago
      Is Ford finally going to have a small car in this country...?, or do I have to buy another Aveo.
      • 7 Years Ago
      Wow! I love the looks! I am a big fan of the large grille and swept headlights. It makes a small car appear larger and gives it some prominence. The techy interior adds some life to the usual drab and cookie cutter interiors plaguing Ford vehicles. The Kinetic design needs to come to the US, and fast.

      Ford’s own motto is “Bold Moves,” well why don’t they make one and bring this vehicle to the US. I agree the US designers should stay away from this car because a 3 bar grille should not have to distinguish a brand, let the whole car do it. Besides, if someone doesn’t like the 3 bar on the fusion, they won’t like it on this car. It’s ok to have different looking cars under the same brand.

      Also, "Fiesta", seriously, can we come up with a better name for the US version. We speak English here and that name does not hold any prestige with the public. It’s a new car, new day, get a new name.

      Name Suggestions: How about the Ford Fox.

      Any others?
      • 7 Years Ago
      I thought that was a chrysler logo on the nose at first!
      • 7 Years Ago
      • 7 Years Ago
      Ford is listening? yeah right!

      The US gets stuck with and old Focus cuz us Americans dont want the new better in every way Focus....never offered the Focus RS to compete with other hot hatches from other makes IE sti evo etc because omg we dont want to dethrone the Mustang do we?...So you lose the credibility with enthusiast in the compact market which is the future btw....Who wants to be seen in a run down Focus?

      About the Verve concept, the car looks great....but Im pretty sure once the US designers take a hold of it...it will look like completely something else....then you will expect it to be a hit and wonder why it wasnt!....Bring the car intact otherwise dont even bother....Like the first time you guys brought over the Focus to replace the ugly Escort....
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