• Sep 10, 2007
Volkswagen returns to its rear-engined roots with the up! concept, unveiled Monday before the Frankfurt Auto Show. VW CEO Martin Winterkorn gave a strong indication the four-seat car could see production one day as a part of the company's New Small Family lineup.

Winterkorn also hinted at the car being sold internationally under VW, Seat and Skoda brands to spread around costs.

The up! is about 136 inches long and 64 inches wide with seating for four, rear-wheel drive and modest luggage space under the hood. A VW logo faintly shows through the rear plastic hatch, but glows when the brake lights come on.

With the up!, VW is breaking its recent trend of chasing the high-end of the market at the same time it brings back a Volkswagen power train setup not seen since the original Beetle. Formula for success? It worked once before.

[Sources: Drive and Autmotive News - Sub. Req.]


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  • 24 Comments
      • 7 Years Ago
      VW needs to add the word "Chuck" to the name of this abomination. What is up with automotive stylists? Are all these guys hanging around at Subaru?
        • 7 Years Ago
        Hey now, its not half as bad as some of the junk McHonda is pumping out for the states - the McCivic and McFit come to mind. Subaru has nothing on them. Perhaps Subaru needs a vanilla McWhiteGuy cartoon character to peak your interest...
        • 7 Years Ago
        rv, what's your beef with Honda? The Civic and fit are great cars..............


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        This VW concept is quite drab. I just hope they don't charge too much for it. Will it replace the VW Fox? Will it even be sold in the US?
      • 7 Years Ago
      I don't know about you guys, but this looks like a Volkswagen from a sci-fi film that could wear a Rabbit or Golf badge...
      • 7 Years Ago
      Take away the extra-large rear window, and the concept actually looks quite ordinary. But then, this car won't be about style. It will succeed/fail based on its cost and durability.

      Do we have any info on the actual production car? How will VW adapt one design for both emerging markets and Western Europe? Will there be a four-door version?
      • 7 Years Ago
      Very nice this Volkswagen Twingo.
      • 7 Years Ago
      Will work ONLY if its cheap, trifty(mpg) and looks better - not cuter either. Its ok, but I am not sutaibly stimulated. We want a cheap, fun to drive VW that's easy to own and work on and will last 900,000 miles. Why? That's what the last beetle was and we all miss that simplicity.
      • 7 Years Ago
      I don't know that VW has recently broken any high end trend. I looked at a Jetta and with options is was near $30K! For a compact! They might have base models cheap, but with options those prices shoot up. So I've seen nothing to indicate a step back from high end pricing.
      • 7 Years Ago
      VW F'd-up!
      • 7 Years Ago
      does this signal the new design direction for the VW front fascia? no longer the similar yet bastardized audi grille?
      • 7 Years Ago
      When the up backs up is it a pu?
      • 7 Years Ago
      Is that the new "VW" emblem i see on the up!??? I read that the V and W would be more defined from each other. I like the current badge better.
      • 7 Years Ago
      Looks like a fat women sat on the beetle's front hood and made this car.
      • 7 Years Ago
      what's with TSUNAMI racer.
      He's really worried about the front grill of his Audi.
      Not to worry fellow. VW are far from looking like Audis. The front grill of the new VW don't make the car look like an Audi at all, from any angle and from any distance.. Audi is Audi and whom ever is going to buy an Audi, will buy an Audi. He certanly wouldn't buy a Volkswagen because it may look like an Audi in your eyes. I think you need eye glasses.
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