Filed under: Frankfurt Auto Show, Etc., Audi
Fashonistas rejoice: Michalsky creates Audi corporate fashion line
Step into an Audi dealer or visit its stands at car shows from next week onwards and you'll notice something common among all the staff. Audi will be issuing a new corporate look for all its personnel at public events, teaming up with German fashion designer Michael Michalsky to create an ensemble that best represents the firm. In this case, it's a plain black figure-hugging suit on top of a white blouse or shirt. Staff at next week's Frankfurt Auto Show will be donning the new outfit for the first time and eventually, it will be worn by Audi personnel in international markets as well. Michalsky is no stranger to Audi, he currently owns a Q7 SUV, and with several major design awards under his belt, selecting him was an easy decision for Audi.
Sure, the simple black-and-white office look matches Audi's understated and professional image, but we think a return to traditional German outfits are in order. A salesman trying to talk you into buying a luxo sedan in a pair of traditional German Lederhosen and knee-high socks would be something unforgettable.
[Source: Audi]
Reader Comments (Page 1 of 1)
Dave 6:35PM (9/09/2007)
They need to shave him a bit closer.
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paul34 7:14PM (9/09/2007)
Wow, Audi's releasing some amazing new concepts! I wonder when I can buy one of these high-performance beauties.
Oh wait, this article is about clothes. Nevermind.
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cordite 9:51PM (9/09/2007)
Now that's classy.
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Andrew 11:34PM (9/09/2007)
so i'm guessing the fatties were not considered in the fashion line. those hip hugging clothes might not be so flattering on a robust body.
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howard 1:30AM (9/10/2007)
THANK GOD SOMEBODY IS MAKING A STAND FOR UNIFORMS BESIDES THE MILITARY! I'M SO SICK OF SEEING THESE ROCK, COUNTRY WESTERN GROUPS AND ALL THOSE WHO HIDE BEHIND "INDIVIDUALISM" IN ANYTHING THAT THEY CAN DRAG OUT AND, DON'T GIVE ME THAT CRAP ABOUT "INDIVIDUALISM"! THEY'RE NOT INDIVIDUALES THEY'RE MEMBERS OF A CERTAIN GROUP AND SHOULD DRESS ALIKE! I'M FROM THE "BIG BAND" ERA WHEN MUSIC WAS MUSIC AND PLAYED BY PEOPLE WHO HAD RESPECT FOR THE TALLENT GOD GAVE THEM!
AND DON'T GIVE ME THAT CRAP ABOUT "IT'S THEIR COSTUME, THAT'S B.S.! WE WONDER WHY SOME OF OUR KIDS ARE LIKE THEY ARE, THEY TRY TO COPY THESE MISFITS, THAT'S WHY
OK,I'LL GET OFF MY SOAP BOX, SORRY IF I INSULTED ANYBODY
AlexP 1:43AM (9/10/2007)
Shut the f'up, Howard.
Doogs 6:47AM (9/10/2007)
Yes, Howard.
Because if anybody should be pushing for us to all dress up in the same uniform, it should be the Germans. Look how well it worked for them last time.
RicardoHead 3:26AM (9/10/2007)
The fabric looks almost too synthetic for me.
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Doogs 6:51AM (9/10/2007)
On closer inspection (actually looking at the pictures), Audi had to hire a DESIGNER to pull this together? WTF? There's nothing here you couldn't buy at Target (or probably even Wal-Mart).
This would be the definition of non-news were it not so stupid that it actually has some entertainment value.
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Richard Warren 7:53AM (9/10/2007)
"They need to shave him a bit closer."
In cse you haven't been watching the not the five o clock shadow is in.
This a Geman company, I expected better, leather pants, leather topcoat, and a swagger stick. You will enjoy your new Audi!
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Tsunami Racer 11:16AM (9/10/2007)
dress them however you want; if they still pull the "what can i do to put you in this A4 today?" shtick, nothing's changed.
i'm assuming this doesn't apply to american dealers. most US sales guys probably won't fit into these designer suits.
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