How very meta: Toyota employs a guy that reads blogs, and we blog about it
Ertmann's position was formed to keep track of consumer opinion online, and considering the fact that more and more buyers consult the web before making purchasing decisions, it's probably a smart move. The interview reveals how Ertmann spends his time, how blogs were used during the Tundra launch, which particular sites he reads, and some of the issues he's encountered while embarking into the web's wild west.
You can read the interview here and check out his own blog here. But you know where to come back to when you're done.
- Cars that are the most likely to be in accidents
- Why you should consider a certified used car
- Find and compare 2017 Models
From Our Partners
Oscar Mayer plumps up Wienerfleet with Wienermini, Wiener Rover, Wienercycle and WienerdroneWatch Video