• Sep 6, 2007

Despite the fact that the new Ford Focus will be revealed in just a few days, we couldn't resist showing you these renderings that show a more dynamic and sporty small car. Ford is doing well enough with the current Focus to not be forced to redesign the car, but with competition increasing in the small car market, a facelift was in order.

Unlike the US market Ford Focus, the Euro version is actually quite upscale for a small car and compares favorably with the Volkswagen Golf and Toyota Auris. It's little wonder, then, that the Focus remains the number two car in its segment and found 192,000 buyers in the first five months of the year. In addition to the visual changes you can expect to see engine upgrades and a refresh of the interior.

Check out the link below for more renderings.

[Source: FoMoCo News]


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  • 34 Comments
      • 7 Years Ago
      Drop a diesel in it, sell it in Canada, and relieve me of the anxiety over considering a VW. Whenever I get the urge to squeeze myself in a TDI, I sift through carsurvey.org and VW's abysmal track record reminds me why I haven't picked up a VW yet.
      • 7 Years Ago
      Yep, that's a small car worth spending a bit more money on. I think this would compare quite well to the civic, with this one taking the nod in the looks dept. For me anyway.

      Now, if we had this, and that new Verve/Fiesta, they'd sell I know it.
      • 7 Years Ago
      Wow, that's a good looking car, and I would defiantely consider buying one, but I can also imagine that Ford has a very good reason for not bring these over just yet.

      Americans will not buy premium small cars in numbers large enough to make it worth while.

      Even the small cars from Honda and Toyota aren't doing nearly as well as the press makes it sound. Honda sold more Accords in August than it has fits for the entire year (8 months so far). And sales of the Yaris have been shrinking the past two months.

      Gas prices are not nearly high enough (especially when adjusted for inflation) to get most Americans to buy small cars. That, and America is not Europe. Roads in America are big enough for large cars. The average american commute is 16 miles (According to ABC news) . According to the BBC, the average British commute (which is the longest in Europe) is 8.5 miles. The average Italian commute is about 4 miles.

      I can't blame Ford too much for not having these European cars here. Selling cars to the 50 people on the auto websites who say they would buy every European Ford just isn't a good business plan.

      With all that said, I do think Ford would be smart to bring some small cars here in a few years when small cars might sell more than a fraction of the total.
        • 7 Years Ago
        That's a great point as to why they're not bringing it over. They already sell many of the American focuses.

        But the point of my argument was that I don't think there is yet a market in the US for premium priced small cars. Cheap small cars, like the US focus that you point out, sell well, but not a 25,000 focus.
        • 7 Years Ago
        "Selling cars to the 50 people on the auto websites who say they would buy every European Ford just isn't a good business plan."

        You do realize that the current, moldy-oldy, Focus sells some 180k copies in the U.S. per year. Outsells the Cobalt, actually. Add up all the small cars and the market is probably 1.5 million. Not exactly a niche market.
      • 7 Years Ago
      Pretty. Better looking than the 5-door Astra, but then again the Astra is definitely coming. This one . . . . ?

      For those of us who have no intention of using our cars for drifting or WRC, fwd and sub-150hp are just fine (as long as the car isn't too bloated.) Sporty handling and precise steering are more important to me.
      Bryan
      • 7 Years Ago
      Ugh and we get the reworked 2000 Focus. =(
      • 7 Years Ago
      V.Nice, and a more more exciting rendition compared to the current model, which lost its adventurous streak compared to the Mk1. Another good job from 4d (if it looks like this on its release). Can't wait to see the ASBO version.
      • 7 Years Ago
      Ford could use it's Mexican Plants to produce this, It builds the US Focus there.
        • 7 Years Ago
        Not true. All Focus are built in Wayne, MI. Through 2004 the hatchbacks and wagons were built in Mexico. Sedans always built in the U.S.

        The plant that made the Focus in Mexico now makes the Fusion triplets.
      • 7 Years Ago
      At this point I thinke FOE can release something like the Edsel and autoblogers would still be clamoring for one. This doesn't look bad, but it certainly doesn't look good. I'm pretty sure the real Focus will look at lot more like the Kuga and less like the Verve concept. This thing just looks frumpy.
        • 7 Years Ago
        It looks like a French Model compared to Fords U.S. 2008 Focus, the Ugliest car ever built. It's clear Ford only sees the Focus as a "Cheap" car, to get you into the door so they can sell you something else.

        Meanwhile, Honda and Toyota have discovered the "Efficiency" and "Value" market segments for small cars.
      • 7 Years Ago
      UGGH... why? Why can't we get Fords like this over here. Stupid US designers suck.
        • 7 Years Ago
        I am getting really angry that Ford doesn't understand US customers. This car looks too nice to ignore.
      • 7 Years Ago
      i like the speculation rendering. like EVERYONE has said, to bad it wont come here. why does Ford of NA put the 3 bar grill on ALMOST everything? the Fusion looks decent, but the Euro designs are just breath taking sometimes...very modern. i think an up-scale euro tuned focus with the looks of this rendering could do very well against the Civic and others. heck i love RWD sports cars, but if i had to ahve something with better MPG, this focus would be something i'd look at, haha. never thought i'd say that
      • 7 Years Ago
      A nice looking car indeed!!
      • 7 Years Ago
      I am a big Ford fan, I would like to see this company to grow back were it belongs to, therefore it bugs me to see sometimes disipointing designs on the US market. I think not only restructuring and cutting cost will help improve this legendary brand, a completly new set of designers should be strongly considered in Detroit - I believe Ford would see great improvements in sales in the US.
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