Frankfurt Preview: Mazda keeps the focus on low weight with new 6
The new generation Mazda6 will be debuting next week in Frankfurt and the Japanese brand wants to keep their "Sustainable Zoom-Zoom" strategy going. Like the subcompact Mazda2 that came out Geneva, Mazda has made weight reduction a major part of their design vision for the new car. Taking the opposite tack of the new Honda Accord, the Mazda6 will be lighter than the current model and have lower fuel consumption. All car companies need to putting effort into weight reduction since that is one of the reasons for ever more powerful engines. Keep the mass down and performance and handling both improve without sacrificing efficiency.
Mazda continues Lightweight Strategy
with All-New Mazda6
Leverkusen, 6th September 2007. At this year's Frankfurt Motor Show, Mazda Motor Corporation will underscore its "Sustainable Zoom-Zoom" vision for developing technologies that have less impact on the environment. Taking centre stage is the world premiere of the all-new Mazda6, which continues Mazda's lightweight strategy. It is slightly lighter, uses less fuel and produces less CO2 than its predecessor.
The all-new Mazda2 – the first model to break the upward spiral of ever-heavier cars – is also lighter, more frugal and produces far lower CO2 emissions than the previous model. In Frankfurt, Mazda introduces the diesel version of the all-new Mazda2.
The best proof of Mazda's daring, innovative spirit is the rotary engine. Mazda will celebrate the 40th anniversary of this unique technology in Frankfurt with the presentation of a Special Edition RX-8.
The Frankfurt Motor Show press days are on the 11th and 12th September. The public days are the 15th – 23rd September. Mazda will unveil the all–new Mazda6 during its press conference on Tuesday, 11th September, at 13:45, at the Mazda stand, which is No. 3.1 A08 in Hall 3.1.
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