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Reader Comments for
Subscribe to this threadMercury ever closer to getting the axe
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blogged to death @ Sep 4th 2007 12:12AM
Don't confuse brands that are meant for high volume, low margins (Mercury) versus luxury brands that are meant to provide lower volume, higher margins (Lincoln / Cadillac, etc.). If Mercury was something unique (such as Pre GM Saab or Subaru) and sold with higher margins then they can survive.
But from since I've known Mercury (since the 80's) it's just a knock a rebadged Ford with the same quality woes and pitiful depreciation.