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Reader Comments for
Subscribe to this threadMercury ever closer to getting the axe
(Page 1 of 1)
500 @ Sep 3rd 2007 8:46PM
Yes, lack of product is a major part of the problem, but Ford's marketing for the Mercury division has been a disaster. Whoever made the decision a few years ago to aim Mercury exclusively at single women should be fired. Sure, they may have noticed that 60% of their buyers were women, but as any car guy can tell you, you can sell a guy's car to a woman, but you can't sell a chick car to a man. Overnight, they turned off 40% of their buyers.
That kind of strategy may work with razors, but not with cars.