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Reader Comments for
Subscribe to this threadMercury ever closer to getting the axe
(Page 1 of 1)
John @ Sep 4th 2007 12:27AM
Re-badging European or Aussie Fords as Mercurys doesn't do anything for Ford's globalization plans. Fords that warrant a global role should be Fords everywhere, and where they are sold only in one country, then they should have a local brand (like Mercury), and if they can't cut it on their own, then dump them, and the brand.