• Sep 3, 2007


Things aren't looking good for the Lincoln Mark LT. Latest reports say the luxo-pickup won't be around beyond the 2008 model-year, which means the vehicle won't even have been on sale for a full three years. Several dealers as well as supplier and industry sources say Ford will be dropping the Mark LT after next year because sales simply aren't high enough.

Total sales for the pickup last year amounted to 12,753 units, well short of the 20,000 units that execs had targeted. Though numbers haven't been released, sales for this year are expected to be even worse due to falling demand for fuel-hungry SUVs and trucks.

There's another reason for Ford to put the Mark LT out to pasture. The pickup is based on the top-selling Ford F-150 and is produced at the same plant. The F-150, meanwhile, is getting a restyle and engineering upgrade for the 2009 model year and the introduction of a high-end 'Platinum' version means Ford could use the extra capacity left behind by the ousted Mark LT.

[Source: Automotive News - Subs. Req'd]


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  • 36 Comments
      • 7 Years Ago
      The Mark LT is a better truck than the F-150 because its has a better suspension, softer seats, and real wood. The Mark Lt can sticker 4-5 grand more but it is actually cheaper to get a Mark LT and the EXT thats just a rebadge of the Avanlache. And many people in cheap Ext's are always checking out this truck because it is overall better and Ford should not discontinued this truck
      • 7 Years Ago
      Until I read the comments here, I thought this was the Lincoln Blackwood. Azrael4h is right, Ford just never marketed this truck. Probably becuase they couldn't figure out who would buy this instead of just getting an F-150, and installing your own grill.
      • 7 Years Ago
      Damn as soon as the 400Hp 6.2 liter comes out in 09 they kill the LT.At least its selling better than the EXT now so whats the problem.
        • 7 Years Ago
        Why won't they learn after the Blackwood? It comes to show that Ford's execs are so far up their asses that they can't even see the obvious. If they're going to sell the same car for a lot more $, at least dress it up appropriately.
        • 7 Years Ago
        Sam...more like goes to show how much of a dumbass Bill Ford was. If anything, Mullaly is doing a BETTER job by just killing this thing off. If Ford had been smart and put some differentiation in the truck, then I could see why this thing existed. The best part of the truck was the leather.

        And while I may get crucified for this but am I the only one who appreciated the light refresh? Getting rid of those slabs of chrome on the sides made somewhat of a difference. But not much.

        Bill was a moron and still is a moron.

        Oh and RC...yes, Lincoln is supposed to get it's own version of the Flex. But I have a feeling Ford will use the 3.7L from the MKS. I bet for will do a better job on differentiating those two than they did on the MKX (which I do like) and the Edge.
      • 7 Years Ago
      I had forgotten completely about this thing. It may have sold slightly better if it had advertising funds allocated to it greater than $0.00.

      Of course, being a F150 with an uglier grill doesn't help it when dealing with the lack of advertising and support from FoMoCo. I doubt it'll break 50,000 units over its entire run.
      • 7 Years Ago
      Easily one of the laziest rebadges ever.

      Also bitterly disappointing considering all the changes Ford made to the Navigator to differentiate it from the Expedition. This thing could never hold a candle to the current Cadillac EXT or anything else for their asking price.

      I will say the Ford F-150 should have the headlamp design though. They are much sharper than what the F-150 is straddled with. I'd buy a set and swap them on if I owned one.
      • 7 Years Ago
      Speaking of the grill as a dealer installed accessory, I live in a town with more beat up old work trucks and kids with trucks, either as skyscrapers (4x4) or curbscrapers (lowrider-style). I've seen more aftermarket grills on F-150s and Silverados trying to make them look like Lincolns and Cadillacs. Not to mention knock off wheels too. Ford and GM should just produce 20,000 each of the front clips and sell them through their parts counters and catalogs.
        • 7 Years Ago
        Cajun_Mike, like shaving a swearword in the back of your head, being different is not always better than being bland. If you were in an LT at one of those busier intersections, I doubt that look your fellow motorists were giving you would be one of admiration. Driving a top-selling middle-class vehicle with a prestige badge slapped on it doesn't say "I'm different", it says "I want to appear different without spending the money".
        • 7 Years Ago
        Sorry guys, but I like the Mark LT and if you actually priced them, you would know that regardless of what the sticker says, they were being sold for the same price as the Ford F-150 King Ranch versions. I like the Lincoln front grill and the interior over the F-150. When ford-lincoln is giving incentives and 0-percent financing, why not go with the Lincoln if you like the looks of it... which I do. I also love the King Ranch edition but I never liked the exterior color choices that came with that truck.

        I'm currently a proud owner of a recently halted Lincoln Vehicle, the Aviator. AWD, love the looks, interior, engine, side mirrors, air conditioned seats, etc.. And guess what, I got it at 200 bucks over invoice, 0-percent financing and I didn't pay much more than the fully loaded Explorer-Mountaineer.

        Do your research before you mouth off. And guess what, some of us do like to be a bit pretentious. I also like to be at one of the busier intersections in town and not be one of dozen of the same vehicle at the light..... and you can imagine how many pickup trucks and SUV's there are here in south Louisiana.
      • 7 Years Ago
      I can't add much more to the comments that have already been said here. I've never understood the luxo-pickup market. I saw one of these things the other day and I wondered to myself how much longer they can justify making them.
      • 7 Years Ago
      Fate ?, i saw a blackwood today at the gas station today too.

      It looked really nice, sort of a rare car too.
      • 6 Years Ago
      I own a 08 Lincoln Mark LT. I love the truck the seats are awesome the ride is second to none. The LT is a real truck after all it is an F150. FYI the F150 only had 6.5K in rebates and the LT had 15.5K in rebates. Why wouldn't you want the extra creature comforts of the Lincoln. I get lots of thumbs up from other F150 owners. Its almost a shame to use it as a work truck and crap it up. I have had some unresolved service issues. Transmission failure at 120 miles and again at under 300 miles. High speed shake and a seat rattle. I have 800 miles on the truck and its back to the dealer for repairs. Out of the last 30 days I have owned the truck its been in the shop 10 days. I think we have it fixed at last. Yes I am more patient than most as I really like the truck and I have a bunch of other vehicles to drive. I think the dealerships are short sighted as I am the CEO of a Company that buys fleets of vehicles and at 40 customers like me are the future of Lincoln. The Lincoln is far and above better than the Caddy. The Caddy is a P/U for the casual user but not the hard core P/U user. The Lincoln is for the gentleman farmer or the upscale contractor that needs a real p/u but wants and has earned some creature comforts.


      • 7 Years Ago
      I expect the "F-150 Platinum" will be the Mark LT, complete with the Lincoln grille and Lincoln pricing, but with Ford badging. Of course, the Mark LT is an F-150 Lariat with a Lincoln grille, Lincoln badging, and Lincoln pricing. Ford might as well sell the Lincoln badge as a "dealer-installed accessory."
        • 7 Years Ago
        I think that is not bad, only, that it looks much like a F-150. And the persons prefer to buy a F-150.

        They have should to have designed it differently.
      • 7 Years Ago
      This is the kind of crap that cries for a gas tax, and a truck tax. There are probably 100 people in each city who really need any F-150, much less this piece of junk. Hit those truck owners where it hurts, right in their pocket book!
        • 7 Years Ago
        Why tax it? The truck doesn't sell so there would be no benefit to doing that. Besides, it woud just be more money for the government to piss away. Let the consumers tastes dictate the market, like it has with this and not the government.
      • 7 Years Ago
      Ha ! I bought an 07 stripper with the 4.6 and I laugh whenever I pass one of these things on the road. It's my truck + 30K worth of "trim" !
      It's for people with more money than brains ...
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