- Sep 3, 2007
Lincoln Mark LT signing out after 3 years?
Things aren't looking good for the Lincoln Mark LT. Latest reports say the luxo-pickup won't be around beyond the 2008 model-year, which means the vehicle won't even have been on sale for a full three years. Several dealers as well as supplier and industry sources say Ford will be dropping the Mark LT after next year because sales simply aren't high enough.
Total sales for the pickup last year amounted to 12,753 units, well short of the 20,000 units that execs had targeted. Though numbers haven't been released, sales for this year are expected to be even worse due to falling demand for fuel-hungry SUVs and trucks.
There's another reason for Ford to put the Mark LT out to pasture. The pickup is based on the top-selling Ford F-150 and is produced at the same plant. The F-150, meanwhile, is getting a restyle and engineering upgrade for the 2009 model year and the introduction of a high-end 'Platinum' version means Ford could use the extra capacity left behind by the ousted Mark LT.
[Source: Automotive News - Subs. Req'd]