Filed under: Green, Crossovers/CUVs, Toyota
More for less (kinda) - 2008 Highlander Hybrid pricing announced

Toyota's revamped Highlander has been trickling onto dealer lots for about a month now, and Toyota's released details of the new hybrid version of the thoroughly improved midsize CUV. There are two trim levels available: base and Limited. Both will have the 3.3 liter V6 along with the 4WD-i system kicking out 270 horsepower. There are a couple different modes now, like ECON and EV, which should boost fuel economy in some cases.
There are now three rows of seats available, with a trick center position for the second row seats that can hide away. The Highlander has grown a lot, adding four inches in length, and three in width and height, too. Limiteds add nearly full-boat details to an already well-equipped base model. Things such as leather seats, six-disc changer, a power hatch, third-row bench, and more become part of the deal. Even with a newly designed vehicle carrying more standard equipment, the base model has seen a $190 price drop, to $33,700. If you must have all the goodies, the Limited increases in price by $3400, ringing up a bill of at least $39,950. The last Highlander Hybrid we had in the Autoblog Garage was $37,000, and failed to feel like such an expensive vehicle. The new Highlander Hybrid's appearance and equipment should help it pull off the crushing weight of its sticker price.
press release after the jump
[Source: Toyota via The Car Blog]
August 20, 2007 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the all-new 2008 Highlander Hybrid.
A best-in-class fuel economy and emissions leader, Highlander Hybrid with Hybrid Synergy Drive™ has been enhanced for power, roominess and economy in 2008. It is noticeably quieter, larger and smarter, with significantly improved versatility and ride comfort. The 2008 Highlander Hybrid will have one of the most comprehensive lists of standard safety features in the mid-size SUV class where safety is at the top of purchase considerations.
Highlander Hybrid will be offered in Base and Limited grades, powered by a 3.3-liter V6 with four-wheel drive with intelligence (4WD-i) that delivers an impressive 270 horsepower. Newly-added, technological innovation features such as an EV Mode, ECON Mode and Hybrid System Indicator assist the driver to enhance fuel economy and driving experience.
EV Mode allows the driver to operate the Highlander Hybrid in electric mode for a limited distance at low speeds, or in stop-and-go driving conditions. ECON Mode activates a throttle-control program that smoothes out throttle response; thereby, limiting excessive acceleration. A Hybrid System Indicator provides the driver with a visual guideline for optimizing fuel economy.
Highlander Hybrid has an impressive list of standard safety features. It features seven airbags, including a driver's knee airbag and roll-sensing side curtain airbags for all three rows in addition to active headrests for the driver and front passenger and Direct Tire Pressure Monitor System.
As with all Toyota SUVs for the last three years, Highlander Hybrid will provide Toyota's STAR™ Safety system with Vehicle Dynamic Integrated Management, Vehicle Stability Control, traction control, electronic brake-force distribution, and brake assist as standard equipment.
Highlander Hybrid rides on an all-new chassis derived from the current Camry and Avalon. It is nearly four inches longer, three inches wider, and has three inches of additional wheelbase than the Highlander it replaces. Key standard equipment includes AM/FM/CD with six speakers, two rows of fabric-trimmed seats, and a leather-trimmed tilt and telescopic steering wheel with audio controls.
Highlander Hybrid's flexible second-row seating features captain's chairs with armrests that can be converted to a bench seat for three passengers. A "Center Stow™" seat, when not in use, is hidden in a compartment under the front center console. In its place, passengers can easily put in the Center Stow™ console or choose to leave the area open as a walk-through to the third row. The second row also slides forward and back 4.7 inches and reclines.
Key standard equipment on the Limited model includes: three rows of leather-trimmed seats, multi-stage heated front seats, rear glass hatch, power rear door, AM/FM/six-disc in-dash CD changer , nineteen-inch alloy wheels, puddle lamps on outside mirrors, fog lamps and a third-row bench seat with foldable headrests for a flat rear cargo area.
A stand-alone backup camera with a 3.5-inch LCD multi-information screen, not tied to a navigation system, along with Smart Key System with Push Button Start are standard equipment on both grades.
With new standard equipment and convenience features, the 2008 Highlander Hybrid base grade 4WD-i model will carry an MSRP of $33,700, a decrease of $190, or 0.6 percent over the previous generation comparably-equipped Highlander Hybrid.
The well-equipped Limited grade 4WD i-model will carry a base MSRP of $39,950, an increase of $3,400 or 9.3 percent.
The Highlander Hybrid will arrive in dealerships in early October.

Reader Comments (Page 1 of 2)
BartMack 2:09PM (8/31/2007)
I wouldn't want to wake up next to that thing... yikes.
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nagmashot 2:10PM (8/31/2007)
Impossible to make it more ugly as it already is
Ligor 2:11PM (8/31/2007)
I second that thought
and $39k for that
wtf are they thinking?
rem83 2:31PM (8/31/2007)
Maybe a lot of people shop for cars while drunk?
Don 4:41PM (8/31/2007)
Yeah, I'd definitely have doubts waking up to that.
koy 9:42AM (9/01/2007)
Bart,what do you drive that you sleep with?,give us a picture
BartMack 5:36PM (9/06/2007)
Well, I once woke up next to a Jeep I owned.... but then I was camping, you see =)
cpunch 2:09PM (8/31/2007)
bloatacular, but since its a toyota hybrid, it will sell to all the "guilt filled" al gore lemmings.
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ZK 2:13PM (8/31/2007)
When I sat in the gas powered one, it definately did not feel or look like a $38,000 car. But the dealer kept insisting "You gotta drive it" but I was not impressed.
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John P. 2:27PM (8/31/2007)
In all honesty, when I just opened up Autoblog to take a look and saw this thing, my first reaction was,... "Oh, the Russians are going to be building civilian versions of their Cold War style military transports,...."
Then I saw the Toyota logo, WOW, just wow, maybe if it was painted OD green,... yuck.
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SocalObserver 2:42PM (8/31/2007)
40K for a...HIGHLANDER? Um, maybe a Sequoia can justify that price. Or an Avalon. NOT the CUV version of the Camry. That's truly outrageous. So sad that people just blindly buy these things without even checking out the competition. "I want a Highlander NOW Daddy!"
Although I must say I've only seen one of these on the road in the past few weeks -- surprising, considering how Toyota-brainwashed everyone in LA is.
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JIM MBONGO 2:46PM (8/31/2007)
This car is a shame for Toyota: ugly, very bad fuel efficiency for an hybrid. Toyota can't say how long this car can go on sole EV mode. I heard that less than a mile.
Toyota will probably sell more that 10 millions cars one day. But I think this won't happen with this kind of ugky and no-efficient hybrids. There may be another problem. After 2008, this hybrid technology will probably be outdated.
Sorry. You miss me Toyota.
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jas12niss 3:08PM (8/31/2007)
All that expensive hybrid technology to save alittle gas on an SUV, and does Toyota's advanced direct tire pressure monitor system actually monitor and indication whichs tire are flat or needs air, otherwise is it just a glowing yellow light on the display gauge.
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RicardoHead 3:23PM (8/31/2007)
40k for that? I thought it was a Hyundai. Why buy a Highlander when I can get the real thing in a Veracruz for 10-large less?
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Todd 3:27PM (8/31/2007)
It won't be long until some misguided celebrity will be showing up at the green-fest in Hollywood in one of these.
"Look, I car about the environment, so I had my manager buy one of these for today's event. I've always cared about the environment, so I usually have my plastic water bottle (shipped from thousands of miles away) recycled. I've always been interested in saving the trees."
Whatever, I can't believe so many sheeple are buying Toyotas. We have all lost our passion for cars.
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Miyoshi 3:40PM (8/31/2007)
Greenfest in Hollywood? Really? Are you even from California? All I see are H2s, Bentley GTs, MB GLs, SLKs, and every other luxo marque that get pitiful mileage when I'm in the Hollywood area. I doubt a celebrity is going to driving around in a Highlander; LX400h if anything . . .
I agree about the bottled water illustration, though - tap water with a plastic shell.
Todd 5:29PM (8/31/2007)
Hi Myoshi,
I live in the Sonoma wine country. Near Sear's Point Infinion raceway for us car fans.
I noted the green event in Hollywood because of some autobloggreen post I read this morning. Let me see if I can find it...
Oh here it is. Dig this: http://www.autobloggreen.com/2007/08/07/paris-hilton-is-getting-a-hybrid-hummer-designed/
SPG 6:08PM (8/31/2007)
Thankfully other companies make Hybrid SUV's.
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Bryan 7:37PM (8/31/2007)
I have only seen one or two of these on the road (thank the Lord for that). In fact, that was about 3 weeks ago. This thing is a mess and looks fake. Does not look like this model is going to sell that well. However, over at Ford, the Edge is posting better sales than any other in it's class. =)
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jobo 8:53PM (8/31/2007)
I have just finish reading the comments about the 2008 Toyota Highland Hybrid and cannot believe how man people would like to own this vehicle but cannot afford too, so they down it with every breath. Toyota does something right or they would not be besting every american brand . I have owned ford exlorers wrecked two because thet were unmannageable,owned Tahoe sounded like the pistons were coming thru the block. Owned a Highlander Hybrid 2006 sold it for 3000.00 less than I paid for the suv, intend the purchase a 2008 hh LTD. Dont that grab u downers by the u know whats
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