• Aug 29, 2007
When GM launches the 2008 Malibu this fall, look for it to go directly after the Toyota Camry and Honda Accord. Mark LaNeve, GM's sales, service, and marketing VP, says GM will be laying out the reasons why it feels the Malibu is better than its competition in the new ad campaign. We hope to see the fur start to fly in the bread-and-butter sedan arena, with response ads upping the ante before being met with another challenge. LaNeve acknowledges that it will be a hard battle to pry backsides out of the Camry or Accord (especially with an all-new version of the latter), but GM's got an excellent car in the new Malibu. The assault on the incumbent evergreen models is already going on over in Saturn stores, where GM's actually placed the competitor's cars in the showroom next to the award winning Aura.

Customer research has told GM that import owners would be persuaded to buy a different brand that is as good or better than their current car, but only actual results will prove the hypothesis. One possible bone of contention is residual value, where the well-burnished reputation of the segment leaders has them holding on to nearly 50 percent of their original sticker after three years, versus about 35 percent for the Malibu. Instead of buying a car based on how much you can get for it in three years, we suggest you buy a car you're happy with, and we see a lot that's encouraging in the new Malibu. Heck, you might even want to keep it after it's paid off -- imagine that! Besides, if the car lives up to the expectations GM is whipping up for it, resale values will rise as word spreads. We can't wait to try one.

[Source: Automotive News]




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  • 57 Comments
      • 7 Years Ago
      Needs the cadillac's VM/GM 2.9Lcrd and sell to the world market. Wouldn't mind seeing the motor in lots of GM vehciles.
      • 7 Years Ago
      The biggest reason a Chevy is worth 10% less versus sticker ater 3 years is because you paid 10% less than sticker when you bought it. So you aren't losing money, you aren't paying it in the first place. This kind of math is why Mercedes is so strident that customers pay at or near sticker.

      I saw a Malibu drive by on the street while I was at dinner last night, I wish I had a better chance to get a look at it.
      • 7 Years Ago
      The problem is that people like Matt M.V. won't even give GM a chance. They rely on impressions from cars 10 years or more ago. GM quality is not 10x worse than Toyota's. That is so ignorant. You definetly forgot to mention the face that Buick, Mercury, and Cadillac all placed in the top 5 for both initial quality and long term quality, Buick even tying Lexus. This new Malibu is leaps and bounds above the Camry in the styling department, and maybe even the reliabilty/quality department if this product is like what GM has been churning out recently. I'm not one who is a fan of the new Accord, but i'm sure it will sell well based on name alone.
      • 7 Years Ago
      Dan and Drift punch, RIGHT ON!

      Also if there are incentives up front you got your resale value in advance and costs you less over that 3 years. Some folks just want it both ways.

      How do you want to get paid for your job? More money up front or maybe a raise in 3 years?
      • 7 Years Ago
      Is this just the Aura in disguise?
      • 7 Years Ago
      This looks very good and definitely an improvement over the POS that is the current Malibu.

      We have them in our company's fleets (04 and 06) and the interior is the biggest POS ever. Trim falling, rattles, and just a generally junky feeling. Just like every other GM after a couple years.

      However, they do run like scalded cats but have some of the worst steering feel ever.

      However, GM's new interiors are nice - had a G5 GT for a rental a couple weeks ago and it was a nice little car.
      • 7 Years Ago
      Sure to out class Camry, but Accord I'll believe it when I see it !!!
      • 7 Years Ago
      They need to do some major rebranding of this car. It looks awesome, but the name just sounds goofy to me. They do dumb things to decent cars, like the Maxx. Two X's, really? What were they thinking, that 16 year olds would be keen on buying a station wagon?

      I'm waiting on the Malibu Sweer.

      • 7 Years Ago
      People who prefer Toyotas and Hondas ain't swiching to a GM car until its shown to stand up to time. Anyone can build a car that looks good and handles well when brand new. When it also scores well in resale value then the 'haters' might take notice. Until then....
      • 7 Years Ago
      Confidence is a good thing, and it's something GM needs. They are producing products now the company and Americans can be proud of.

      I've never been a fan of the ugly, shiny grey interiored, Malibu since the name was resurrected. I never thought it would ever become a great looking car inside or out and was always doomed to be an airport rental car.

      I never thought I'd say a Malibu looks better than a Camry, but this one does. They had the new Bu displayed at the Dream Cruise and it is a looker in person with numerous sophisticated and classy details. The interior is especially better looking than the new Camry, which is very drab inside.

      GM has a winner with this car, hopefully the market sees it for how good it is for their sake.
      • 7 Years Ago
      This is a snore. I'm sure the car will be acceptable, but considering the base powertrain (4-speed auto, noisy as hell and rough 2.4L) they're gonna have to make sure the rest of the car is damn near perfect.
      • 7 Years Ago
      GM has really nailed it. This is a home run.

      Each generation of the Malibu has been consistently better. Now they have a vehicle that is very attractive along with world-class accoutrements.

      Way to go. This is how you do it. Build strong franchises that get better and better each and every year. Take Toyota on and you can win.
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