For many motorsports aficionados, allegiance to Ferrari transcends the lines of age and social class. Young and old, from the everyman to captains of industry, on race days the differences are tossed out the window and they gather en masse, a sea of red in the stands, as tifosi. Ferrari knows this, and as a result, its strength as a merchandiser is unparalleled in the automotive landscape. Leveraging its iconic logos, rich history and legions of owners and fans, it has created a machine that churns out collectibles and accessories designed to fit almost any budget.
And now, the tifosi have a new bauble to fight over, and it's priced for the deeper-pockets crowd. In honor of the 1-2 podium finish at the Turkish GP for Felipe Massa and Kimi Raikkonen, Ferrari has offered 50 signed baseball caps. Each lid is autographed by both Felipe and Kimi, arrives in a big red Ferrari cardboard box, has a certificate of authenticity, and costs a whopping €400. On the Ferrari Store website, the conversion to USD is helpfully provided. $526.20 (plus VAT) worth of available credit on your plastic of choice is all it'll take. We don't recommend wearing this one to go out and mow the lawn. For that, we suggest the vastly more economical (yet still pricey at $33 USD) un-autographed version.
[Source: Ferrari Store]
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Reader Comments (Page 1 of 1)
Alex @ Aug 28th 2007 10:38PM
maybe i'm nit-picking, but for that kind of cash i would expect some kind of display case. a cardboard box? c'mon guys.
AMGoff @ Aug 29th 2007 12:22AM
How low would someone's self-confidence have to be to actually buy one of these?
mike @ Aug 30th 2007 12:16AM
Just like the car.
Harrison @ Aug 29th 2007 12:53AM
Wow... another overpriced item in the Ferrari shop.
As if $80 tees and $50 hats weren't enough. (note, this was Canadian $).
I'd buy a non-signed hat, go to the US Grand Prix, fight the 5 journalists, and get Kimi to sign it before I pay $500 for a hat like that.
Logik @ Aug 29th 2007 4:21AM
Except, there is no more US GP (for next year at least). :-( Wait a minute. Are you canadian, living in CA (since you are quoting CDN prices)? If so, why would you go to the US GP instead of the CA GP?
Harrison @ Aug 29th 2007 7:18PM
No. I went up to Vancouver, and lo and behold, there was a Ferrari store.
Yeah... I'm still stuck in the past. I keep forgetting races in the calendar.
Logik @ Aug 29th 2007 4:17AM
What's next for Ferrari branded products? Condoms!
For $10 each, they are, GUARANTEED to turn YOU into a prancing horse.
Richard Warren @ Aug 29th 2007 6:57AM
You don't display it, you WEAR it. Just like the car, it's not a show thing, it's a driver.