PRESS RELEASE:

NEW JAGUAR XF PRICES ANNOUNCED - RESIDUAL VALUES BEST-IN-CLASS

28th August: The new Jaguar XF, announced today, will cost from £33,900 in the UK. Buyers of Jaguar's new mid-size premium saloon will also enjoy class-leading residual values* in addition to owning a very well-equipped vehicle with a driving experience that matches the excitement of Jaguar's bold new design language.

Available to order now, the XF makes its public debut on September 11 at the Frankfurt International Motor Show. UK dealers will have demonstrators in showrooms early next year and the first UK customers will receive their new XF in time for the March 1 registration.

The £33,900 OTR price secures the 2.7-litre V6 diesel or the 3.0-litre V6 petrol. A choice of 4.2-litre V8 models - one of them with a supercharged engine - is also available, with prices from £44,500. All XFs feature a sophisticated six-speed automatic transmission that includes a unique, all-new JaguarDrive Selector - an industry first rotary shift interface - and the Jaguar Sequential Shift™ System with steering-wheel mounted paddles for one-touch manual control.

The full XF model range in the UK is as follows:
(Includes all taxes and first registration fee from 1 April 2008)

• Luxury 2.7-litre V6 diesel £33,900
• Luxury 3.0-litre V6 petrol £33,900
• Premium Luxury 2.7-litre V6 diesel £37,500
• Premium Luxury 3.0-litre V6 petrol £37,500
• Premium Luxury 4.2-litre V8 petrol (naturally aspirated - n/a) £45,500
• SV8 4.2-litre V8 petrol supercharged (s/c) £54,900

UK Managing Director Geoff Cousins said: "We are very excited the new XF is now in the public domain and we are confident it will be a great success for our dealers in the UK. The new Jaguar XF combines the emotional appeal of a contemporary, modern Jaguar with all the rational appeal of a spacious five-seater sports saloon with high levels of standard equipment, innovative functional features and competitive pricing. The other excellent news for customers is of course the residual values that experts are quoting for XF."

Industry-leading residual value experts CAP and EurotaxGlass's have both put the XF under the microscope and both will be quoting residual value after 36 months / 36,000 miles of 50% of original value* for the 2.7-litre diesel Luxury model. These figures from both experts mean the XF 2.7-litre diesel Luxury is best-in-class against rivals BMW, Mercedes, Lexus and Audi. CAP has concluded that the nearest rival, the BMW 525d SE will retain 45.3% of its original value over the same period.

Martin Ward, Manufacturer Relationship Manager for CAP Motor Research said: "The new Jaguar XF has not only caught up with its nearest competitors, but has now overtaken them. Jaguar has proved that a well built, well specified and well priced car that has fantastic styling can break the mould, and should be a success the world over."

EurotaxGlass's figure of 50% for the XF 2.7-litre diesel Luxury is best-in-class ahead of the BMW 525d at 48% and the Audi A6 3.0 V6 TDI Quattro SE at a rating of 49%. The XF 3.0-litre V6 petrol is expected to retain 45% of its original value making it best-in-class over the BMW 530i, the Audi A6 3.2 FSI and the Mercedes-Benz E350.

Kevin Gaskell, CEO of EurotaxGlass's has a similar opinion. He said: "The whole XF package is class-leading. With an array of impressive standard equipment, competitive pricing and outstanding styling, we have concluded that it will be a desirable car with best-in-class residual values of 50%."

Jason King, UK Head of Market Intelligence for EurotaxGlass's continued: "The second of Jaguar's new generation of products, the XF is bound to turn as many heads as the XK has since its arrival. The bold, elegant design is sure to appeal to a much wider audience. Current drivers of BMW, Audi and Mercedes-Benz will have to consider the Jaguar when it is time to change - many of whom will never have experienced the brand before. Our strong residual value positioning of the XF reflects this, and underlines the resurgence of Jaguar."

With a top speed of 143 mph, the XF 2.7-litre diesel can reach 0-60 in 7.7 seconds and has a combined CO2 of 199 g/km, meaning it falls within UK Tax Band 'F'. At this level it would not be subject to the proposed high level London congestion charges.

The new Jaguar XF, which fuses the style and performance of a sports car with the refinement, space and sophistication of a luxury saloon, has a generous array of equipment across the range. There are three levels of specification:

Luxury

The 'Luxury' specification is the starting point for XF ownership and is available to order with the 2.7-litre diesel or the 3.0-litre petrol engines. Highlights include 8x8 way adjustable leather trimmed seats, 7" colour Touch-screen display, Navigation system, Bluetooth® Telephone Connectivity, 6-disc in-dash CD changer, Rear parking aid, interior mood lighting, heated exterior mirrors with electric adjustment, 17" alloy wheels, Automatic Climate Control and Cruise Control with Automatic Speed Limiter.

Premium Luxury

If customers choose to move up a level they can choose the 'Premium Luxury' specification for an increment of £3,600 with both the 2.7-litre diesel and the 3.0-litre V6 petrol engines. The 4.2-litre V8 petrol (n/a) also comes with 'Premium Luxury' specification offering, in addition to the Luxury model's standard features, highlights such as 10x10 way heated Softgrain leather seats with lumbar adjust, 18" alloy wheels, Jaguar 320W premium sound system with 8 speakers and sub-woofer, driver's seat memory function, heated windscreen and Softgrain leather stitched and tailored instrument panel and door top rolls.

SV8

The SV8 specification is available on the 4.2-litre supercharged model only and customers can enjoy additional features such as active heated and cooled front seats, 20" alloy wheels, Bi-Xenon headlamps with automatic levelling and headlamp washers and CATS (Computer Active Technology Suspension).

Although publicly announced only today, interest in the XF is already high following the unveiling of the C-XF concept car at the beginning of the year. As signalled by the C-XF, the production XF model is a dramatic expression of Jaguar's bold new design language. The four-door car has the visual excitement of a coupe, but room inside for five adults to enjoy an interior wholly contemporary in style yet uniquely Jaguar.
Customers can find out more about the new XF by going to www.jaguarxf.co.uk which will be live from September 11 2007. Details of Jaguar dealers can be found at www.jaguar.co.uk

*XF 2.7-litre diesel Luxury residual value of 50.7% (36 months / 36,000 miles) given by CAP is best-in-class versus figures of 45.3% for the BMW 525d SE auto, 44.4% for the Audi A6 3.0TDI Quattro SE and 41.6% for the Mercedes-Benz E280 CDI Classic auto. The 50% figure from EurotaxGlass's for the 2.7-litre diesel Luxury XF after 36 months / 36,000 miles is best-in-class over the BMW 525d 2.5-litre at 48% and the Audi A6 3.0 TDI at 49% and the Mercedes-Benz E280 CDI Elegance which has a residual value of 44%.