• Aug 27, 2007
Resurrecting the Taurus name isn't the only element from Ford's past that Alan Mulally thinks should make a comeback. Despite having one of their best lineups ever and winning accolades, customers have other makes further up on their list. Potential buyers who actually check out what Ford has to offer often come away impressed, and for this reason Mulally is suggesting a return to the "Have You Driven a Ford Lately?" tagline.
Please, no. Forward momentum, Alan. The return to the Taurus was smart, the name recognition alone is priceless. In that vein, Mulally wants to stop with the recent Ford practice of confusing and confounding consumers by switching model names so frequently. Horray! Building equity in a model name by sticking with it and continually improving the vehicle the badge is stuck to has worked quite well for Honda and Toyota with the Accord and Camry, and it'd be a smart thing for Ford to emulate. Inane 1980s marketing campaigns aside, Mulally is being effective at pushing Ford to operate their business in a smarter manner while building better product. There may be life in the old Tin Lizzie brand yet.

Hit the jump for a taste of Ford's 1984 television campaign.

[Source: Detroit News]



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  • 32 Comments
      • 7 Years Ago
      Good Idea. This should be their new print advertisement.

      http://www.flamingfords.info/driven.jpg
      • 7 Years Ago
      Oh look at all the Americans bashing on one of few American companies left. Sad. -- but that only proves the tag line works. All they are saying is - you have been puting us down for years now - but have you drive a Ford lately?
      • 7 Years Ago
      What next? Let's bring back the Pinto, Maverick, Mustang II, etc.
      • 7 Years Ago
      "Quality is Job 1" was the ultimate Ford shallow slogan.



      • 7 Years Ago
      Yes it's a memorable tagline, but it sounds like an apology.

      Apoligizing for past mistakes is really poor advertising.

      To me it sounds like this:
      "Have you driven a Ford lately, because they really used to suck?"
        • 7 Years Ago
        Has your Ford caught on fire in the garage parked and burned down your house, lately?
      Mark
      • 7 Years Ago
      Let go real retro "Ford has a better idea" or Then change the car names - focus to falcon, fusion to fairlane, taurus to torino, crown vic to LTD.

      Here's another idea for Ford, how about a Mustang notchback. Back in the 60's the notchback outsold the fastback 10-1. The standard coupe would also appeal to a different demographic.
      • 7 Years Ago
      My dad was a Ford-Merc dealer in the 50's... their golden years. I was a major supporter for decades after.... WHAT HAPPENED TO FOMOCO? Remember "FORD HAS A BETTER IDEA?" THEY ALWAYS DID! Look what they did to LINCOLN! I am quoting someone who posted here before "Lincoln is now MERCURY!" They put the name "MARK" on a FORD TRUCK DRESSED IN HALLOWEEN DRAG! It looks like a whore! A fancy Ford F-150, made for the Neauveau Riche! Lincoln has a Ford wagon, a Ford Fusion, and 2 versions of Ford trucks, all gussied up like a transvestite! When Caddy decided to (absurdly, ridiculously, foolishly) drop model NAMES, like "De Ville," and give them absurd alphanumerics? LINCOLN COPIED THEM!
      • 7 Years Ago
      I agree it would be great to get the Euro-spec focus st, rs, etc.... However, in the United States people will not spend over $20,000 on a subcompact car. It will never happen. Gas prices would have to reach double what they are now with no hope of ever coming down if that were to occur. Until then enjoy your horrid 10 year old technology focus with no hatch option and the "gorgeous" three bar grill.
      • 7 Years Ago
      All I can say is this:

      Blame Bill Ford.

      He had the chance to make the Five Hundred a truly great car. He should have marketed it. Could have easily used a more powerful engine (how about the 230hp 3L from the LS?). Is it just me or has GM been updating their engines like mad in the last couple years? Ford could have done some easy mods to existing engines.

      Why no 3.5L in the Fusion? The MKZ could have gotten a re-tuned 3.5L pumping out 280hp or something. Not hard to do.

      Why mess up the Focus? Dropping the 2.3L was a HUGE mistake. Heck, why no Euro Focus? Or at least a Focus that looks like the Euro Focus.

      What about the Escape? It should have gotten a slightly detuned version of the 3.5L or the 3L/six speed combo from the Fusion.

      He never did anything with the Ranger or Crown Vic. He was in charge for a majorly disappointing release of a minivan. 4.2L V-6 from a pickup? COME ON!!!

      Sure, he helped make Ford vehicles more reliable and brought quality up. He did release the Expedition, Mustang, F-150, Fusion and Edge. The Five Hundred and Freestyle were good cars. The refreshes are nice. But he also OK'd the release of a Lincoln pickup...which surprisingly is way more successful than the Blackwood. And it seems a lot of people like the Flex. But he did not do enough to make Ford/Lincoln/Mercury truly unique.
      • 7 Years Ago
      I don't care about taglines, I care about getting a Euro-Spec Ford Focus ST or RS.

      Release one and i'll buy it.
      • 7 Years Ago
      Uh, no, I have not driven a Ford lately. I have not driven a Ford voluntarily since I test drove a new Mustang Gt in 1988. Ford has not had a car I would consider buying at this point. It is doubtful this will change in my lifetime.
      • 7 Years Ago
      Funny, some of the local dealers are still using it. :V
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