• Aug 26, 2007
Holden just released a new version of its Australian Ute, and it's been rumored that the VE Trucklet will be US-bound. There's no doubt that GM is taking a look at the possibility of reintroducing the El Camino's ethos to American consumers, and fans of past El Caminos (and Sprints and Caballeros) are excited. GM Inside News forum member and photoshopper MonaroSS whipped up a chop of the VE Ute with an imagined Chevrolet nose and emailed it to everyone's friend, Maximum Bob, at GM HQ. Accompanying the picture was the note "hope the new Ute gets a more Chevy look if it goes Stateside." The reply from Lutz confirmed a desire on GM's part to bring the Ute over, but went on to state that it wouldn't be a Chevrolet if it happens.

What? An El Camino that's not an El Camino? What brand would sell it, then? There's GMC, which had versions of the El Camino in the past (the aforementioned Sprint and Caballero), but is it a good fit with the rest of the GMC product line? Pontiac's already getting the VE cars as G8s, so there would be a level of familiarity on the part of the sales/service organization were the Ute to end up at the Excitement branch. Of course, GM could take a total left-turn and sell it at Saturn or Buick stores, too, but we see those as a remote possibility. Saturn have a slight edge over Buick if it were to ever end up in either of those stores, but it's nearly as doubtful as the Ute becoming a Cadillac. So – while a certain number of consumers would welcome a new version of GM's not-a-car-not-a-truck, it's anyone's guess who will sell it and what they'll call it.

[Source: GM Inside News]


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  • 37 Comments
      • 7 Years Ago
      It would not cost much to bring this truck to the states, and it is a very useful vehicle. In Australia they also have quad cab versions which are great.

      I think selling under the pontiac name would be nice, and then they could pull a rebadge or so and just sell a GMC version as a commercial vehicle. It wouyldn't be viewed as much of a rebadge because it would not be sold to anyone besides fleets, construction workers, etc.
      • 7 Years Ago
      Wonder if they keep it just as a sports or fashion model - and ruin the suspension and make it soft and horrible, or keep the suspension as the same for toughness.

      Wonder if they're going to bring in the one tonne work ute, which has a removable tray based on the chassis (instead of having the normal tray as in the pic) on the back and different suspension.

      Yes, the one tonne work ute can actually have one tonne in the tray, I've seen a lot more that that, but thats what its designed for. Looking at most of the American 'truck' vehicles, they only take half a tonne.
        • 7 Years Ago
        I'm surprised if it's not a Chevy. The El Camino is a historic icon. I hope they don't ruin it.
        Zack Powell

        http://www.autoloanpros.com
        • 7 Years Ago
        Half Ton is just a name of the category. Those trucks all pack a range within 1600 lbs. and 3100 lbs. so the fact that they are called half tons is wrong, but it refers to a segment with GVWR of under or around 8500 lbs.
      • 7 Years Ago
      Rick & Bob

      Are you frickin out of your gourd?!!! I agree with "500":

      "Man, Lutz and Wagoner just don't get it. It's the Chevy enthusiasts who have been clamoring for GM to bring the Holden Ute over as an El Camino for years. Make it a Pontiac or a Saturn (gasp!), and all of that nostalgia is gone."

      A Chevy is a Chevy and not something else.
      Look at the problems Ford is having with their Five Hundred. Oops, we gotta call it the Taurus now, because that's what everybody wants.
      Don't confuse your customers and turn off your enthusiasts. Give 'em what they're asking for.

      CHEVROLET EL CAMINO.

      Case closed.
      Ben K.
      • 7 Years Ago
      The El Camino name is worth a bundle. It wouldn't need alot of marketing, thus saving big bucks. Brand idenity is priceless!
      • 7 Years Ago
      That thing is not an el camino. No two ways about it, gm should stop trying to bring classic names back, there is no nastalgia when it doesn't even look similar to the original series. dodge and ford have done better job at keeping the retro car similar in looks, if gm wants to succeed they need to make the look and feel right with some details, not just an emblem.
      • 7 Years Ago
      I read in the Motor Trend magazine that GM is planning on bringing the Ute stateside (like mentioned), but they said they wouldn't badge it Chevrolet because "Chevy already has many cars in its linup...they don't need anymore." I say if thats the case, drop the stupid Korean-built Aveo and the Cobalt to make room for an El Camino. A Buick El Camino?! A Saturn Ute?! please. it would be an insult to everything El Camino/Sprint/Caballero. I agree, part of the reason i think GM might bring this thing back is the enthusiasts begging. I love El Camino, i would cry to see it badged as Saturn. The pain would be to much.
      • 7 Years Ago
      I'm still only twenty percent convinced we'll ever see it in North America but if we do, I can't wait.

      Not calling it a Chev? That seems like a bad gamble.
      • 7 Years Ago
      My thoughts:

      The holden rebadge can go as a GMC, and give it the family nose.

      BUT, what this can hint to is the El Camino being a totally now body design.
      • 7 Years Ago
      what do you guys think of the Ford Falcon Ute...
        • 7 Years Ago
        I drove the Ford Falcon Ute while visiting a friend in New Zealand. Had a 4.0 Liter engine, automatic transmission and quite frankly, it was great fun to drive. Handy, too.

        If GM sells a Ute stateside, it will have a market. If they badge it as a Chevy, it'll really sell.
      • 7 Years Ago
      Pontiac and GMC are the most likely brands to sell the new Holden Ute in the US.

      http://www.supercars.net/pitlane/pics/3280230d.jpg

      It's likely Pontiac will get it as a G8 variant. Based on that photo it looks pretty amazing as a Pontiac.

      Not selling it through Chevrolet allows GM to avoid resurrecting the El Camino name after getting bitten by doing the same with the GTO name.

      Chevrolet and GMC also sell the Colorado and Canyon as their small "truck" entries. Though the Ute is a car it emphasizes muscle car performance and style just as much as it does payload and towing and would give Pontiac something truly unique and performance oriented to sell.

      Read more about the new Holden Ute on Holden's site

      http://www.evolutionendshere.com.au/ - (Yes, that's the site)


        • 7 Years Ago
        you know, i agree with Trishield's comment for the name the Ute will get. It makes no sence to insult a classic, especially after the most recent GTO and Impala. And i like that Pontiac up there i say they either build that or bring be Caballero. nobody really knew about that car much anyway :)
      • 7 Years Ago
      AS HAS BEEN SAID, WAGONER DOES NOT GET IT. HE HAS NOT GOT "IT" EVER.
      • 7 Years Ago
      although its a nice "niche" car with history...to be honest GM should not waist time and resources on bringing this "EL Camino" over to the US for the very few "enthusiasts" that are even still alive to remember what an EL Camino ment in the first place let alone dash out 30K to buy it.....These "enthusiasts" will not put the money where their mouth is...Just like what happen with the GTO from Holden..You can find 1001 great reviews about the Holden when is wasn't available here in the states...great review's everyone said from every car mag....That ca eventually made it here and the same car mag's that had great reviews about that car gave it bad reviews here is US GTO trim....bunch of hypocrites if you ask me....."The grass is always greener"
        Jay Wojcik
        • 7 Years Ago
        Oh contrare, I am a boomer and loved the Chev El Camino, but never owned one. Now I want and NEED this vehicle. "Necessity is the Mother of Invention". Being an Executive, I am constantly moving equip and in addition - Power Washer & Commercial Snowblower. I will be one of the first to buy one. My wife can drive it too. She does not want to be driving a TRUCK.
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