When the Pontiac Solstice hit the market last year, there was enough electricity surrounding the new model in GM's "Excitement" division to power a small mid-western town. That buzz has apparently dropped off in quick order. Whereas before, dealers were tacking on huge markups, there are now reports of $1,000 being thrown on the hood of Pontiac's beautiful, bulbous roadster.
An article in the New York Times outlines a number of reasons for the recent sales slump, which include sales of the Saturn Sky rallying, Pontiac's brand perception waning and fashion victims, whose tastes change quicker than their Platinum card balance, losing interest in a vehicle that is becoming more commonplace.
Historically, highly stylized sports cars and convertibles have a short shelf life and that, coupled with the introduction of the GXP variant of the Solstice, may be the biggest culprits in the recent sales decline.
[Source: New York Times via Winding Road]