• Aug 23rd 2007 at 8:04PM
  • 8
Got data? You do now, thanks to Ford.

Ford of Europe today published what it says is a "ground-breaking" Product Sustainability Index (PSI) report, a first for the automotive industry. The PSI report is meant to show the way Ford is greening up its production facilities and specifically highlights the new Ford Mondeo, S-MAX and Galaxy vehicles. Taking what it's learned from making these vehicles, Ford of Europe will integrate PSI thinking into all of its future models.

Ford uses the PSI to keep track of eight product attributes:
  • life cycle global warming potential (mainly carbon dioxide emissions)
  • life cycle air quality potential (other air emissions)
  • use of sustainable materials (recycled and renewable materials)
  • substance management (including TÜV allergy-tested interior certification)
  • exterior noise impact (drive-by noise)
  • safety (for occupants and pedestrians)
  • mobility capability (seat and luggage capacity relative to vehicle size)
  • life cycle ownership costs (full costs for the customer over the first three years)
As you can see, the environment is not the only factor in the PSI. In Ford's language, "these metrics echo the multi-dimensional nature of sustainability and Ford's holistic approach." Whatever language they feel the need to use if fine with me, as long as better, greener cars is the result. You can download the report here (click on "Download Resources") of just snag the PDF.

[Source: Ford]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 8 Years Ago
      If I remember correctly, nearly 70% of of vehicle materials are recycled at end of life. In fact, Ford used to brag about how something like 85% of its vehicles' components were recycleable. The auto industry draws heavily from this recycled pool to produce new vehicles.

      Never you fear, cars don't just end up in a trash dump. They are worth far more in materials than that. Capitalism does in fact work sometimes.
      • 8 Years Ago
      @Scatter: I agree. All companies should be required to do this since transparency is absolutely necessary in order to create competition. But only with comparitive figures from other makers do Ford's figures really make any sense. And we consumers want them about all models... not just two would we not?
      • 8 Years Ago
      This is just greenwashing. Where is Ford's equivalent of E-Flex?
      • 8 Years Ago
      This isn't greenwashing. All companies around the world should be required to produce a report like this detailing full lifecycle emissions of their products. I agree that they could move faster on reducing emissions from cars, but this is an important step.
      • 8 Years Ago
      This is very good news, but I just wish they included something in there that considers end of product life. Something that acknowledges that any vehicle will not stay on the road forever and examines what can be done with the vehicle afterwards. I seem to remember hearing ford brag about how the new Escape is up to 85% recyclable. My real passion is for advanced power trains and making vehicles with low impacts during their life cycle, but I feel like its just as important to design cars that have a low impact when their scrapped. And this goes for pretty much all product design, in my opinion, especially electronics!
      Companies should work collection of old products into their business model, and as such the products should be designed such that their materials can be recaptured and reused when they are returned.

      All that said, some materials just flat out deteriorate, but there's still plenty that can and should be salvaged.
      • 8 Years Ago
      I thought the same. Much as I like Ford EU's current product designs (seen the Verve concept yesterday? Awesome, very beautiful!) their green innovation efforts seem somewhat lame. Yes, they do research in hydrogen racers (999) and SUVs (Escalade) but a)that is no solution to the general problem and b) a long way to go anyway...

      Where is a clean, efficient combustion engine? Their CNG efforts are of little interest as the problems remain the same with CNG as with normal gas/petrol and diesel. No offerings available that could compete with e.g. a Volkswagen Passat Bluemotion etc in terms of consumption. OK, there are some E85 Fluelflex vehicles by Ford, but the majority of models are not available with Flexfuel.

      If they want my purchase: Stick with your design yes, it's really great and good looking but do it more environmentally friendly! I want a Ford S-Max Diesel Hybrid in e-flex style here in Europe asap. And jeez, will I buy it...
      • 8 Years Ago
      Such a report is far from the first in the auto industry. See this link to the Dow Jones Index http://www.sustainability-index.com/ where for the past 2 years BMW has been the auto industry winner.

      Here is the link for BMW's report for 2005/2006

      Here is information on their years of reporting

      If Ford complies with the GRI guidelines results should be comparable.

      • 8 Years Ago
      Reading the report: they have considered much more than only recycling: the whole life cycle (production, use and recycling) - for environment and costs (and safety etc.)! Much more than the other guys have reported so far. Impressive.
      GRI is covered in their company sustainability report anyway. This PSI stuff is on top. And they started in 2002!

      Interesting to see that they not report about sustainability AND deliver in parallel low CO2 vehicles - see http://www.autoblog.com/2007/08/24/ford-to-launch-econetic-range-of-ultra-low-co2-cars-in-europe/

      Looks like a comprehensive strategy: reduce tailpipe CO2 now, consider life cycle CO2 as well as other emissions, costs, safety - makes a lot of sense.
    Share This Photo X