• Aug 22, 2007
It looks like residents of Ohio's Lucas County, home to Jeep's Toledo HQ, aren't buying into the hype, even if they're the ones building the things. Part of it is that Kia plays in more segments than Jeep, so while the brands do compete, Kia has an edge. We're not saying we want to see a Jeep minivan. In fact, we wish that the money spent on the Compass would have gone into making the Patriot's interior better, or at least not so cheap, rather than trying to deliver a Jeep for every taste.

The fact remains that registrations of new Kias jumped 20 percent in the last year, versus Jeep's near stagnant sales numbers. Kia's price-leader status likely has a lot to do with that growth. Jeep's premium airs and SUV/CUV specialization also don't do the brand any favors when it comes to appealing to Toledo buyers. The desire for an affordable fuel-efficient vehicle, not necessarily in the SUV form factor, makes a good argument for buying a Kia. It would be interesting to see a more apples to apples breakdown, though, as the numbers are merely brand totals, not broken into segments. If you were to examine total sales of the parent companies, rather than just divisions, Chrysler crushes Hyundai/Kia in Toledo.

Thanks for the tip, Tom!

[Source: Toledo Blade]


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  • 30 Comments
      • 7 Years Ago
      I love this part of the article...

      Although the Korean vehicles may be selling well, Dave Doster, sales manager for Yark Automotive Group in Sylvania Township, said they lack the prestige, durability, reliability, and terrain capability of Jeep products. The Jeep line includes the Toledo-built Liberty and Wrangler.

      Pretty hilarious, considering that Hyundai supplies Jeep with the frame of the new Jeep Wrangler.
        • 7 Years Ago
        Since Jeep was looking for a good price, why not outsource it to a Korean company. As long as it's built to specification. After all Korea has the most first rate steel plants in the world. All less than 50 years old. Thanks to us. I also noticed Venture mentioned in the article. The Venture plant near my house which used to be The Bailey Company is now a vacant lot waiting for a Super Wal-Mart. They used to make window channels, and molded plastic parts for automobiles, like bumpers.
        • 7 Years Ago
        Um, the article explicitly states that Hyundai Mobis is the chassis supplier for the Jeep Wrangler there, hoss. Apparently, reading comprehension > you.

        Oh, and the original Kia Sportage was BOF. The Kia Sorento is BOF. And the new Kia Mojave SUV is an all-new BOF platform, too.
        • 7 Years Ago
        Chrysler and Hyundai indeed have a few commercial ties. In fact, Chrysler sells a rebadged Hyundai Accent in Mexico. THey also codevelopped (with Mitsubishi) the 3 world engines.
        • 7 Years Ago
        Since Jeep was looking for a good price, why not outsource it to a Korean company. As long as it's built to specification. After all Korea has the most first rate steel plants in the world. All less than 50 years old. Thanks to us. I also noticed Venture mentioned in the article. The Venture plant near my house which used to be The Bailey Company is now a vacant lot waiting for a Super Wal-Mart. They used to make window channels, and molded plastic parts for automobiles, like bumpers.
      Bryan
      • 7 Years Ago
      Please, Kia's still suck. I will never forget a girl I went to college with who had a Sephia. The entire "padding" on the dashboard was peeling away..I mean the WHOLE thing. Tragic.
      • 7 Years Ago
      @ bryan...

      kia's don't have any more padding on the dashboard. and they don't make the sephia any more. so, your statement of "kia's still suck" is pretty much irrelevant, as most of their lineup is new since 2005.
      • 7 Years Ago
      Another drawback to the Jeep is that most people who drive them don't go off road, but simply commute to work or school or shops, like the Kia driver - so the main benefit of the Jeep is not actually used, while the Kia's main benefits of purchase and operating cost advantage are used.
      • 7 Years Ago
      Being from the Toledo Area, I'm pretty sure it has more to do with NO Credit financing. Drive through a lot of areas in Toledo and you will see why some people call it "Little Detroit". There just isn't a lot of money there.

      You still see a large share of Jeeps in Toledo, but Jeep employees get the same discount on all Chrysler products the same as Jeeps. You also see a lot of Dodge Rams and Chrysler 300s.

      Now if Jeep would ever get around to making the JT they would probably see a pretty big boom.
      • 7 Years Ago
      Toledo famous for Jeep, Mud Hens, and Klinger (MASH). I'd buy a Wrangler or a Liberty before a FlexiFlyer KIA.
        • 7 Years Ago
        "FlexiFlyer Kia"?
        Talk about archaic thinking. Obviously you've been living in a cave during the past four years or so. Take a look at Kias and Hyundais and see why they're so rated so far beyond most American makes in quality, reliability, and value. And then drop the Anti-foreign vehicle attitude.
      • 7 Years Ago
      Toledo famous for Jeep, Mud Hens, and Klinger (MASH). I'd buy a Wrangler or a Liberty before a FlexiFlyer KIA.
      Bryan
      • 7 Years Ago
      And this article makes no sense...slow day in autoland?
      • 7 Years Ago
      Haha, stupid Patriot. I test one for a week, and the first thing I do when I get inside, is adjust my seat belt height and easily tore off the stupid plastic trim piece around the button for the aforementioned contraption. Junk interior!
      • 7 Years Ago
      re Barney:

      Brand new compared to Jeep. Kia is trying to expand their market share by expanding product line, increasing rental sales and giving their product away.

      The toldeo population in terms of maturity would be I would guess one of Jeeps' most mature markets - so why would anyone expect massive growth.

      this article is a bullSh!t local paper headline grab which as stated is like comparing apples to sweatsocks.
      • 7 Years Ago
      I understand the price of cigarettes in a chinese prison outpace the price of toilet paper in dubuque iowa.

      In other news I like turtles.
      • 7 Years Ago
      I actualy thought this artice was going to be comparing Jeep and Kia products that were in the same category or at least price range.

      On a related story, carrots are outselling Mazda.

      That's right, more people buy carrots then Mazdas.
        • 7 Years Ago
        There are also more chickens in the USA then people. Other then KFC commercials, few hens drive cars. I do see your point!
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